Marketing Guys
Marketing Guys is a Netherlands-based marketing technology services firm, founded in 2011, that helps B2B clients generate leads and align marketing and sales through pragmatic marketing technology implementation and consulting.
- Company typePrivate
- Founded2011
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Marketing Guys does
Marketing Guys is a private Dutch professional services firm headquartered in Amersfoort, Netherlands, founded in 2011 and operating with a headcount in the 11–50 range. According to its firmographic profile, the company helps clients generate more leads and align their marketing and sales functions by deploying marketing technology in a manner it characterizes as pragmatic. The firm's offering is positioned around advisory and implementation services for marketing technology stacks, sales–marketing alignment, and lead generation rather than the development of proprietary software products.
The underlying technology surface documented in the input is minimal: there is no recorded API (the API field is explicitly recorded as not existing), no app store presence, no integrations catalog, no certifications or compliance attestations, no patents or trademarks, and no product launches or AI capability statements. Effectively all of the captured technology, product, and IP fields are empty, consistent with a services-led model where expertise and methodology are the primary deliverables rather than a packaged product.
The business model is consistent with a boutique consultancy: revenue mechanics, pricing, contract structures, and customer segments are not publicly disclosed, and no named customer logos, case studies, or customer-segment mix are present in the input. Distribution channels, marketing channels, partnerships, awards, and management team data are all unrecorded. The company maintains a web presence at marketingguys.com, and the firm has no disclosed funding history, parent company, subsidiaries, or acquisition activity within the captured data — all of which point to a privately held, founder-operated services business rather than a venture-backed or PE-aligned entity.
Marketing Guys firmographics
Firmographics- Name
- Marketing Guys
- Website
- https://marketingguys.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- Marketing Guys is a Netherlands-based marketing technology services firm, founded in 2011, that helps B2B clients generate leads and align marketing and sales through pragmatic marketing technology implementation and consulting.
- Ownership category
- akta.pro rank
Marketing Guys industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Marketing Guys is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Marketing Guys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Marketing Guys product offering
Product offeringCore offering
Marketing Guys helps organizations generate more leads and align marketing and sales by applying marketing technology in a pragmatic and useful way. The firm operates as a small consultancy that uses martech tools and methodologies to support client go-to-market and demand generation outcomes.
Differentiator
Problem solved
Functional benefit
Companies that use Marketing Guys
Customer profileIdeal customer profiles1 record
Marketing Guys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marketing Guys partnerships and signals
Strategic signalExpansion highlights3 records
Marketing Guys competitors and assessment
Company assessmentBroad incumbents
- Mirum (WPP): Global digital experience agency within WPP providing MarTech, CRM, and lead-generation services. Overlaps on the marketing technology and demand-generation work Marketing Guys performs.
- iProspect (Dentsu): Global digital performance and MarTech agency within Dentsu, focused on lead generation, media, and marketing technology. Comparable offering in lead gen and MarTech enablement.
Direct peers
- Valtech: Global digital agency with strong European presence that combines MarTech, data, and commerce consulting for B2B and B2C clients. Overlaps directly with Marketing Guys' MarTech implementation and marketing-sales alignment positioning.
- SmartBug Media: US-based HubSpot Elite partner agency specializing in inbound marketing, lead generation, and MarTech implementation. Closely comparable boutique model targeting B2B lead generation.
- KlientBoost: Performance marketing agency focused on B2B lead generation and MarTech-driven campaign execution. Comparable client segment and growth-stage positioning.
- Dept Agency: Largest independent Dutch digital agency offering end-to-end marketing technology, creative, and data services. Direct competitor in the Netherlands for MarTech implementation and lead generation work.
- IMPACT (MyCompanyWebster): US-based agency specializing in marketing strategy, sales enablement, and MarTech services for B2B mid-market. Directly comparable in the marketing-sales alignment and lead gen services it sells.
Emerging players
- Heinz Marketing: B2B marketing and sales alignment consultancy focused on demand generation, lead management, and MarTech program execution. Comparable niche focus and boutique scale.
Regional players
- Greenhouse Group: Dutch digital transformation and MarTech consultancy focused on B2B clients in the Netherlands. Comparable scale, geography, and MarTech-lead-generation offering.
Others
- Toptal (Marketing practice): Global talent platform with a marketing practice offering on-demand MarTech, demand-gen, and growth marketing consultants. Competes for the same client budgets through a different delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Marketing Guys social profiles
Digital presenceMarketing Guys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Guys leadership team
Management profileNumber of profiles
Marketing Guys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Guys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Guys
What does Marketing Guys do?
Marketing Guys helps organizations generate more leads and align marketing and sales by applying marketing technology in a pragmatic and useful way. The firm operates as a small consultancy that uses martech tools and methodologies to support client go-to-market and demand generation outcomes.
When was Marketing Guys founded?
Marketing Guys was founded in 2011. It employs 11 to 50 people.
Where is Marketing Guys based?
Marketing Guys is headquartered in Amersfoort, Netherlands, in the Europe region.
Who are Marketing Guys's main competitors?
Broad incumbents on record are Mirum (WPP) and iProspect (Dentsu). Direct peers are Valtech, SmartBug Media, KlientBoost, Dept Agency and IMPACT (MyCompanyWebster). Heinz Marketing is listed as an emerging player. Greenhouse Group is listed as a regional player. Toptal (Marketing practice) is listed as an others.
Does Marketing Guys have an API?
No public API is recorded for Marketing Guys.
What industry is Marketing Guys in?
Marketing Guys's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541613 and its SIC code is 7311.