Habiba Balogun Consulting

What Habiba Balogun Consulting does

Habiba Balogun Consulting (HBC) is a Lagos-based Organisation Effectiveness and HR consulting firm founded in 2007, operating from 57A Mainland Way, Dolphin Estate. The company delivers bespoke HR consulting, training, retreats, coaching, and executive recruitment services to enterprise and mid-market clients in Nigeria's private, public, and development sectors. Its named client roster includes major Nigerian banks (GTBank, First Bank, UBA, Standard Chartered, Lotus Capital), telecom operators (MTN, MainOne, Vodacom), hospitality groups (Eko Hotel & Suites, Food Concepts, Novotel Port Harcourt, Ibis, Lilygate Hotel), multinationals (Unilever, Maersk, GlaxoSmithKline, Mastercard), government bodies (Lagos State Government, NSIO, FIRS), and NGOs (UNODC, Fate Foundation, ENABLE/DFID). The firm positions itself as a registered consultant to multinationals, international organisations, NGOs, BMOs, and professional associations across capacity building, M&E, and strategic planning work.

HBC operates a human-led services model with no proprietary technology platform. The firm fields a multidisciplinary team of 11 specialists covering organisation effectiveness, HR consulting, learning & development, strategy & governance, and executive coaching, led by founder Habiba Balogun, a multilingual (English, French, Spanish, Nigerian languages) Organisation Effectiveness Consultant and Executive Coach. Service delivery is consultative and project-based, billed as customised engagements priced per scope with multi-year contract cadences. The firm also sells a co-authored book, 'Breaking The Cycle: Talent Management in the New Normal' (with Bruce Prins), through Amazon and Selar as a thought leadership and supplementary revenue asset. Additional capabilities include Employee Assistance Programs delivered through a partnership with NEEM Institute, and executive search with a stated 6-week mandate-to-placement guarantee.

The business is founder-led, privately held, and bootstrapped, with no disclosed institutional investors, funding rounds, or ownership changes. Distribution is direct and relationship-driven: a 'Schedule a consultation' form on the website, phone contact, LinkedIn and Instagram presence, client testimonials, and the published book drive lead generation. Marketing channels are predominantly organic — content marketing, social media, and earned referrals from the existing client base. The firm is headquartered in Lagos, Nigeria, with no disclosed offices outside the country; the multilingual lead consultant and pan-African client base suggest latent capacity for regional expansion into West Africa.

Name

Habiba Balogun Consulting

Legal name

Habiba Balogun Consulting

Website

https://hbalogunconsult.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Habiba Balogun Consulting is a Lagos-based HR and organisation effectiveness consulting firm serving enterprise, government, and NGO clients in Nigeria with bespoke services spanning HR consulting, training, executive coaching, retreats, executive recruitment, and a published book on talent management.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• HR consulting services
• Organizational development
• Executive coaching
• Leadership training
• Talent management

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. HR Consulting & Organisational Development: Core revenue stream from bespoke HR consulting engagements covering organisational development, diversity management, talent management, performance management, change management, HR audits, and HR outsourcing. Billed as project-based or retainer engagements for enterprise clients.
2. Training & Development: Revenue from customised training programs including executive leadership development, change management, diversity training, and strategic planning. Programs are tailored to client needs and delivered as instructor-led engagements.
3. Coaching & Mentoring: One-on-one coaching, team coaching, executive coaching, and career coaching services. Also includes design and implementation of internal coaching and mentoring programs for client organisations. Employee Assistance Programs delivered through NEEM Institute partnership.
4. Retreats & Team Building: Revenue from facilitating strategic retreats, governance retreats, team-building sessions, wellness retreats, and special event facilitation. Engagements are customised to client needs.
5. Executive Recruitment & Staffing: Specialist staffing and executive search services, including startup HR consulting, HR outsourcing, and pioneer attraction & recruitment campaigns. The company advertises completing recruitment within 6 weeks of mandate.
6. Breaking The Cycle Book Sales: Sale of the book 'Breaking The Cycle: Talent Management in the New Normal' co-authored by Habiba Balogun and Bruce Prins. Available on Amazon (print and e-book) and Selar (Naira e-book).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Habiba Balogun Consulting (HBC) is an Organisation Effectiveness and HR Consulting Services firm delivering a comprehensive suite of human capital services to organisations across Nigeria. Core offerings include HR consulting and organisational development (recruitment, performance management, change management, HR audits, outsourcing), customised training and development programmes, retreats and team building, one-on-one and executive coaching, executive recruitment, and a published book on talent management. Services are delivered by a multidisciplinary team of consultants either on-site at client locations or at HBC's Lagos office.

Product overview

Habiba Balogun Consulting is an Organisation Effectiveness and HR Consulting firm offering a comprehensive suite of interconnected services. The core portfolio consists of HR Consulting and Organisational Development, Training and Development, Retreats and Team Building, Coaching and Mentoring, and Executive Recruitment. The HR Consulting service provides end-to-end human resources solutions from recruitment to performance management. Training and Development delivers experiential learning programs including an Executive Leadership flagship programme. Retreats and Team Building offers strategic, governance, and wellness retreats. Coaching and Mentoring provides one-on-one, team, and executive coaching alongside career coaching. Executive Recruitment covers startup and executive search with a 6-week delivery guarantee. Additionally, the company has published 'Breaking The Cycle: Talent Management in the New Normal' book co-authored by Habiba Balogun and Bruce Prins.

Differentiator

Problem solved

Functional benefit

Brands

• Breaking The Cycle: A book titled 'Breaking The Cycle: Talent Management in the New Normal' authored by Habiba Balogun & Bruce Prins, available on Amazon and Selar. The book covers topics such as adapting to new normal in talent management, building a culture of continuous learning, leveraging technology, and creating an inclusive workplace.

Products and services

• HR Consulting & Organisational Development Comprehensive HR consulting covering attraction and recruitment, organisational development, diversity management, career management, functional reviews, HR strategy, HR audit and compliance, culture transformation, employee engagement, compensation and benefits redesign, employee relations, performance management, talent management, succession planning, change management, HR structure, policies and practices, and HR outsourcing.
• Training & Development Customised training programs including Executive Leadership Programme, Leadership Communication Skills, Advanced Team Building Skills, Intercultural Communication, Diversity Training for Leaders and HR, Respectful Workplace Training, Career Development for Professional Women and Minorities, Performance Feedback Skills, Strategic Planning for Effective Governance, and Monitoring and Evaluation.
• Retreats & Team Building Strategic retreats, governance retreats, team-building and bonding sessions, wellness retreats, and special event facilitation such as conferences, dialogues, and cultural engagements.
• Coaching & Mentoring Tailored coaching and mentoring services including one-on-one coaching, team coaching, executive coaching, career coaching, and internal coaching and mentoring program design. Also offers Employee Assistance Programs for wellness counseling and psychotherapy through partnership with NEEM Institute.
• Executive Recruitment Startup and executive recruitment services including start-up HR consulting, HR outsourcing, and pioneer attraction and recruitment campaigns. Promises recruitment completion within 6 weeks of mandate from a diverse pool of best-fit candidates.
• Breaking The Cycle: Talent Management in the New Normal A book providing guidance on creating a sustainable and effective talent strategy. Covers adapting to the new normal in talent management, building a culture of continuous learning, leveraging technology for talent practices, and creating an inclusive and diverse workplace.

Quantifiable outcome

• Over 80% Customer Satisfaction Survey results of interventions
• +1 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting and flagship.

• NEEM InstitutesupportingStrategic or Co-development PartnerHBC partners with NEEM Institute to provide Employee Assistance Programs (EAP) for client organisations. Through this partnership, HBC offers wellness counseling and psychotherapy services to employees of client companies, supporting the holistic well-being of workforces.
• Bruce PrinsflagshipStrategic or Co-development PartnerBruce Prins co-authored the book 'Breaking The Cycle: Talent Management in the New Normal' with Habiba Balogun. The book is positioned as an essential guide for creating sustainable talent management strategies and serves as a flagship thought leadership product for HBC. Both authors are described as seasoned professionals with a track record of transforming organisations.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Spencer Stuart: Global executive search and leadership advisory firm with deep board and CEO placement practice — comparable to HBC on executive recruitment and executive coaching, though operating at a global scale with substantially larger team capacity.
• Robert Walters: Global recruitment and staffing firm with established operations across Africa, providing permanent, contract, and executive search — directly comparable to HBC's executive recruitment and staffing offerings.
• Korn Ferry: Global organisational consulting firm providing executive search, leadership development, talent management, and organisational effectiveness services — directly comparable to HBC's HR consulting, coaching, and executive recruitment offerings, but at vastly larger scale.
• Heidrick & Struggles: Global leadership consulting and executive search firm providing leadership assessment, organisational development, and coaching services — a direct comparability match on the executive search and leadership advisory lines that anchor HBC's offering.
• Egon Zehnder: Global executive search and leadership advisory firm offering leadership assessment, executive coaching, and talent strategy — closely aligned with HBC's executive coaching, leadership development, and executive recruitment services.
• Hays: Global specialist recruitment and workforce solutions firm operating across multiple sectors and geographies — overlaps with HBC's executive recruitment and HR outsourcing service line, with comparable mid-market enterprise focus.

Broad incumbents

• Mercer: Global consulting leader in health, wealth, and career, with a substantial HR consulting practice covering talent strategy, rewards, and organisational transformation — overlaps HBC's HR consulting, talent management, and rewards/compensation redesign offerings as part of a much broader portfolio.
• PwC People & Organisation: Big 4 advisory practice focused on workforce strategy, HR transformation, change, and people analytics — overlaps with HBC's organisational development, change management, and HR consulting services as part of PwC's wider advisory portfolio.
• Deloitte Human Capital: Big 4 advisory firm with a global Human Capital practice covering HR transformation, organisation design, change management, and leadership development — directly comparable to HBC's consulting offerings but delivered within a much larger, multi-service platform.

Emerging players

• Alexander Mann Solutions: Global talent acquisition and recruitment process outsourcing (RPO) specialist — comparable to HBC's executive recruitment and HR outsourcing offerings with a more technology-enabled, scalable delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/habiba-balogun-consulting
• Instagraminstagram.com/habibabalogunconsulting
• Xx.com/HabibaBalogun
• Facebookfacebook.com/Habiba-Balogun-Consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habiba Balogun Consulting