What Seetron does

Seetron Inc. (씨트론 주식회사) is a Korean industrial-technology company founded on September 9, 1999, and headquartered in Incheon, South Korea, that designs and manufactures automotive test equipment, tire electronics, portable gas detectors, and defense mechatronics. Its automotive test business supplies engine cold-test systems, auto/semi-auto docking systems, transmission durability testers (up to 2,000 HP), and EOL test systems for TPMS and ETCS to Korean OEMs including Hyundai Motor, Kia, GM Daewoo, Hyundai Mobis, and Hyundai Powertech. Its cartronics business sells the AIRMATE family of digital automatic tire inflators (deployed at 100% of Hyundai/Kia/GM Daewoo shipping points and at over 3,000 after-market sites including Korea Tire, Kumho Tire, Tire Bank, SK, GS, OILBANK, and S-OIL) and the TP2 TPMS line, including the TP2-Trucker sub-brand for commercial vehicles and a smartphone-app-based connected TPMS launched in 2017.

Revenue is generated through direct B2B hardware sales, custom-engineered system integration projects spanning planning, development, construction, and operation, and ODM/OEM manufacturing of portable gas detectors (H2S, CO, O2, LEL) for multinational industrial-safety customers in North America and Europe. The defense business, developed since the early 2010s, supplies meteorological (VWOS) and tire-pressure (CTIS) systems to Korean defense primes Hanwha Defense and Doosan DST, most notably the VWOS for the NBCRV-II chemical, biological, and radiological reconnaissance vehicle program (94-unit deployment planned by 2021). Seetron holds Korean and US patents on its TPMS technology (granted 2005) and maintains ISO 9001, ISO/TS 16949, and QS-9000 certifications, with international sales recognized by the Korean Trade Organization's $5M (2014) and $10M (2015) Export Tower Awards. The company is privately held, led by CEO Jung Taehwa, and relocated to a new headquarters in March 2020.

Name

Seetron

Legal name

씨트론 주식회사 (Seetron Inc.)

Website

https://seetron.co.kr

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Seetron is a Korean industrial-technology company founded in 1999 that designs and supplies automotive test equipment, TPMS and AIRMATE tire inflators, portable gas detectors, and defense mechatronics primarily to Hyundai Motor Group OEMs and Korean defense primes Hanwha Defense and Doosan DST.

Ownership category

akta.pro rank

Product category

Automotive Test Equipment & Industrial Sensors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)

akta.pro secondary industries

Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH), NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography) (IMAGAFAI), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD)

Keywords

• Automotive test equipment
• Tire pressure monitoring systems
• Defense mechatronics systems
• Portable gas detectors
• Automotive tire inflators

Headquarters

HQ city

Incheon

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. System Integration & Test Equipment: Provides automotive testing equipment and systems from planning, development, construction to operation. Revenue from engine test equipment, transmission test equipment, and EOL test systems.
2. ODM/OEM Gas Detector Services: Develops and produces portable gas detectors for multinational corporations under ODM and OEM arrangements
3. Cartronics Products: TPMS and AIRMATE tire inflation products sold to automotive manufacturers and after-market
4. Defense Systems: Mechatronics products for defense industry including VWOS, CTIS for military vehicles, and NBC reconnaissance systems

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Seetron is a Korean technology company that designs, manufactures, and integrates automotive production-line test equipment (engine cold/hot testers, transmission durability testers, TPMS/ETCS EOL systems), defense mechatronics products (VWOS meteorological systems, CTIS central tire inflation systems, biological weapon decontamination), Tire Pressure Monitoring Systems (TPMS) with smartphone app integration, AIRMATE automatic tire air injectors, and portable single/multi gas detectors offered through ODM/OEM services.

Product overview

Seetron is a Korean technology company offering four main product lines: (1) Test Equipment - automobile testing systems including engine test equipment (Cold Test, Engine Test, Auto/Semi-Auto Docking Systems), transmission test equipment (performance durability testers, 1000-2000HP test equipment), TPMS and ETCS EOL test systems, plus temperature controllers and fuel measurement equipment; (2) Cartronics - TPMS tire pressure monitoring systems with smartphone app integration and AIRMATE automatic tire air injectors (TM-100, TM-150, TM-150W, TM-CART, TM-STAND, TM-MODULE variants); (3) Gas Detectors - portable single/multi gas detectors with pump versions and ODM/OEM services; (4) Defense Products - VWOS meteorological equipment, CTIS tire pressure control systems, and biological weapon decontamination systems. The company provides system integration services from planning to development, construction, and operation for automotive power transmission testing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• AIRMATE: Digital automatic tire air injector for automotive maintenance equipment. Includes models TM-100, TM-150, TM-150W, TM-CART, TM-STAND, and TM-MODULE.
• TP2

Products and services

• Engine Cold Test System Test device that measures and analyzes torque, pressure, temperature by rotating the engine step by step without firing, testing Break Away Torque, Running Torque, Intake, Exhaust, Oil Flow, and NVH. Used by automotive manufacturers for production line engine testing.
• Engine Test System Dynamometer equipment measuring torque, revolutions, efficiency, fuel consumption, temperature and pressure in real time to judge engine performance pass/fail. Used by automotive manufacturers.
• Engine Auto Docking System Automated facility for transferring high-horsepower engines (450-1000 PS) using dedicated carts and automatically measuring engine performance via Auto Docking & EOL System.
• Transmission Performance Durability Tester Test equipment for transmission performance and durability with hydraulic servo actuator and torque measurement capabilities. Used for automotive transmission validation.
• Transmission Test Equipment (1000HP/1500HP/2000HP) High-power transmission test equipment with eddy current dynamometer systems for K9 and K1 transmission testing.
• TPMS Test System (EOL) EOL test system that reads tire sensor IDs via RF communication to verify normal operation and correct vehicle mounting with history management. Used in automotive production lines.
• AIRMATE Tire Automatic Air Injector Digital automatic tire air injector with precision of ±0.5 PSI, available in TM-100, TM-150, TM-150W, TM-CART, TM-STAND, and TM-MODULE variants. Used at tire shops, gas stations, and new car shipping facilities.
• TPMS (Tire Pressure Monitoring System) Tire sensor system installed inside tires that detects air pressure and informs drivers of normal/low pressure status via wireless communication. Patented in Korea and US (2005).
• TP2-Trucker (Commercial Vehicle TPMS) Commercial vehicle after-market TPMS product using smartphone app for industrial vehicle tire pressure monitoring.
• Portable Single Gas Detector Single gas detection device for detecting toxic gases (H2S, CO, or O2) in industrial workplaces. Available via ODM/OEM services.
• Portable Multi Gas Detector Complex gas detection device for H2S, CO, O2, and LEL (explosive gas) with 2 Gas and 4 Gas variants.
• Portable Multi Gas Detector with Built-in Pump Near and long-distance gas detection device with 3m built-in hose for detecting H2S, CO, O2, and LEL in work areas.
• VWOS (Vehicle Weather Observing System) Meteorological monitoring equipment that measures wind direction, wind speed, temperature, humidity, ground temperature, and azimuth angle within CBR operation areas and transmits data to NBC operating computers for military vehicles.
• CTIS (Central Tire Inflation System) Tire pressure control device for military vehicles that adjusts air pressure to maintain optimal tire pressure based on road surface conditions, controlled via driver-installed controller.
• Biological Weapon Decontamination System Hardware and software system for biological weapon decontamination for defense applications.

Quantifiable outcome

• AIRMATE used at 100% of Hyundai/Kia shipping points and 100% of GM Daewoo shipping points; approximately 1 million cars per year in Korea use AIRMATE
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FEV Group: German powertrain and vehicle development services firm offering engine/transmission test systems and EOL testers. Competes with Seetron for engine dynamometer and transmission durability test contracts at Hyundai/Kia tier-1 suppliers.
• AVL List: Austria-based powertrain engineering and test systems company specializing in engine/transmission/EOL test equipment for automotive OEMs. Closest functional competitor to Seetron's automotive test equipment division.

Broad incumbents

• Sensata Technologies (Schrader TPMS): Global TPMS sensor leader via the Schrader brand, supplying major OEMs worldwide. Direct competitor in the same TPMS category as Seetron's TPMS / TP2 product lines, particularly in the commercial vehicle aftermarket.
• Denso: Major Japanese Tier 1 automotive supplier with TPMS offerings and broader automotive electronics. Indirect competitor to Seetron in TPMS and OE automotive components.
• Honeywell International: Diversified industrial conglomerate with a strong portable and fixed gas detection portfolio (BW, Honeywell Analytics). Competes with Seetron in industrial safety gas detectors, particularly for large multinational ODM/OEM customers.
• MSA Safety: Global incumbent in portable gas detection for industrial safety (H2S, CO, O2, LEL). Direct competitor to Seetron's portable single/multi gas detector line for industrial and confined-space applications.
• Continental AG (TPMS / VDO): Major TPMS supplier and broader automotive electronics incumbent. Competes with Seetron's TPMS offering through OE-grade sensors and aftermarket solutions for European and global OEMs.
• Dräger: German safety and medical technology firm with established portable gas detection products for industrial, fire, and hazmat use. Competes with Seetron in multi-gas detectors with built-in pump for hazardous environments.
• HORIBA: Global leader in engine and driveline test equipment with full ICE/electric powertrain test cell solutions. Directly comparable to Seetron's engine/transmission tester business serving automotive OEMs, but at much larger scale.

Emerging players

• Asahi Kasei (TPMS sensors): Japanese supplier of TPMS sensor components and modules. Adjacent competitor in TPMS sensor manufacturing with overlapping customer base in Asian automotive OEMs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seetron