What Maghreb Emballage does

Maghreb Emballage Spa is an Algerian privately held corrugated cardboard packaging manufacturer founded in 1948 and headquartered in Oran. The company operates three production sites spanning 50,000 m² in Oran and its suburbs, employing more than 700 people including engineers and technicians trained in Algeria, Germany, France, and Spain. Its stated annual turnover is 4 billion Algerian Dinars, with reported production capacity above 300 million packaging units per year and approximately 40,000 tonnes of corrugated paper transformed annually.

The company's product portfolio centers on three categories: American-style corrugated boxes with flaps (manufactured on a fleet of four case maker machines), shelf-ready retail packaging (PAV), and flat or single/double-faced corrugated plates supplied to downstream cardboard transformers. Manufacturing is built around a German BHS corrugator with 2500 mm width and high throughput, supplemented by BOBST 820 processing machines, BOBST DRO high-definition printing (up to 5 colors with varnish), and an ESKO computer-aided cutting table for prototyping and sample validation. Production flexibility extends to three groove types (C, B, E), multiple cardboard colors, and reinforced quality options.

Maghreb Emballage runs a direct B2B sales-led model targeting SMEs, agri-food companies, industrial manufacturers, and corrugated cardboard transformers across Algeria. Pricing is quote-based with multi-year commercial contracts, and distribution is handled through the company's commercial department with a national delivery network providing daily proximity service across the center, east, and west of Algeria. In 2021 the company added a waste paper collection unit, marking its first move into recycling/circular-economy services. Ownership remains concentrated with principal shareholder Mr MERED Ahmed, who has held the position since the 1969 acquisition.

Name

Maghreb Emballage

Legal name

Maghreb Emballage Spa

Website

https://maghrebemballage.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maghreb Emballage is an Algerian corrugated cardboard packaging manufacturer founded in 1948, operating three production sites in Oran with 700+ employees. It produces American-style boxes, shelf-ready packaging, and corrugated plates using German BHS and BOBST equipment, serving SMEs, agri-food, and industrial customers nationally.

Ownership category

akta.pro rank

Product category

Corrugated Packaging

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Corrugated cardboard packaging
• Industrial packaging manufacturing
• Shelf-ready packaging
• Custom packaging solutions
• Agri-food packaging supply

Headquarters

HQ city

El Kerma

HQ country

Algeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Corrugated Packaging Sales: Manufacturing and direct sales of corrugated cardboard packaging products. Products are customizable in dimensions and printing. Capacity to produce over 300 million packaging units per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maghreb Emballage manufactures and sells custom corrugated cardboard packaging products, including American-style boxes with flaps, shelf-ready retail packaging (PAV), and corrugated plates/sheets. Products are tailored in dimensions, groove type (C, B, E), color (white/brown), quality (standard/reinforced), and print up to 5 colors with varnish, and are delivered nationally with prototyping support via ESKO cutting.

Product overview

Maghreb Emballage is a corrugated cardboard packaging manufacturer offering a portfolio of American-style boxes with flaps (case maker products), shelf-ready retail packaging (PAV), and corrugated plates/sheets. All products are customizable in dimensions and printing (up to 5 colors with varnish) and are produced using BHS corrugation equipment with grooves types C, B, and E. The company operates BOBST processing machines for high-definition printing and ESKO computer-aided cutting for prototyping.

Differentiator

Problem solved

Functional benefit

Products and services

• Corrugated Cardboard Boxes (American-style with flaps) Custom corrugated cardboard boxes manufactured using case maker machines, available in multiple groove types (C, B, E) with customizable dimensions and high-resolution printing up to 5 colors plus varnish, targeted at SMEs, agri-food, and industrial buyers.
• Shelf-Ready Packaging (PAV - Prêts à Vendre) Pre-ready packaging designed for direct shelf placement in retail environments, with easy-open features and prominent branding areas, targeted at agri-food and consumer goods producers needing retail-ready packaging.
• Corrugated Plates/Sheets Flat or single/double-faced corrugated cardboard plates supplied to corrugated cardboard transformers for further processing, available in multiple groove types and specifications.

Quantifiable outcome

• Production capacity of 300+ million packaging per year
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• VPK Packaging Group: Belgian family-owned corrugated packaging manufacturer with multiple production sites across Europe. Closely comparable in business model (independent, mid-sized corrugated converter), customer mix (industrial and FMCG), and focus on flexible customization — making it one of the most relevant direct peers by company profile and scale band.
• Saica Group: Spanish-headquartered global manufacturer of corrugated packaging and recycled paper. Closely comparable to Maghreb Emballage in core product (corrugated boxes and sheets), converting technology base, and B2B sales model serving industrial and consumer goods customers across Europe and North Africa.
• Reno de Medici: Italian-listed recycled paperboard and packaging producer serving European FMCG and industrial customers. Comparable as an independent mid-sized converter with a recycled-fiber orientation, similar in scale band and European technology heritage to Maghreb Emballage.

Broad incumbents

• Stora Enso: Finnish-Swedish biomaterials and packaging company with significant containerboard and corrugated packaging operations. Comparable in corrugated product offerings and renewable fiber focus, but materially larger and more diversified across packaging categories and biomaterials.
• Smurfit Westrock: World's largest containerboard and corrugated packaging producer formed from the merger of Smurfit Kappa and WestRock. Competes with Maghreb Emballage in the global corrugated category but operates at vastly greater scale and geographic reach; relevant as the benchmark incumbent whose expansion into MENA could pressure regional players.
• International Paper: US-based global leader in containerboard and corrugated packaging. Comparable at the category level (corrugated boxes, containerboard manufacturing), but operates at an order-of-magnitude larger scale; relevant as the dominant global incumbent setting competitive benchmarks.
• Mayr-Melnhof Karton: Austrian-listed European leader in cartonboard and folding cartons with packaging converting operations. Comparable in paperboard-based packaging manufacturing and European equipment heritage, but with stronger focus on folding cartons than corrugated.
• Mondi plc: UK-listed global packaging and paper group with significant corrugated operations across Europe. Comparable in product categories (corrugated packaging, containerboard) and end-market exposure to industrial and consumer goods; operates as a broader incumbent with a wider product portfolio than Maghreb Emballage's focused corrugated offering.

Regional players

• Klabin: Brazil's largest paper and packaging producer with strong corrugated box operations. Comparable in integrated paper-to-packaging manufacturing model and customer mix (agri-food, industrial), though focused on the South American market rather than North Africa.

Emerging players

• Cevital Group: Algeria's largest privately held conglomerate with operations in food, retail, and packaging. Operates in the same Algerian market as Maghreb Emballage with overlapping food packaging exposure, and represents a potential domestic competitor or strategic counterparty in the Algerian packaging landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBrOGg6DR_xciCG9LuZlc4Q?fbclid=IwAR2evumtxwwB0aL5f9FLRaEJLXGq_KAwZLKsI1i6re1sfmnQydoJ0XsAdV0
• Facebookfacebook.com/Maghreb.Emballage.Spa
• LinkedInlinkedin.com/company/maghreb-emballage-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maghreb Emballage