What Orange Advertising does

Orange Advertising S.A. is a privately held, full-service advertising and communications agency headquartered in Athens, Greece, founded in 1989. The company operates a second office in Thessaloniki and has accumulated 33 years of continuous market presence, serving both private-sector enterprises and public-sector organizations in Greece. Its integrated service portfolio spans consumer research, communication and creative strategy, media planning and buying, branding and design, web marketing, web design and development, social media strategy, public relations, media relations, event planning and management, lobbying, corporate communications, CSR strategy, public affairs, and brand marketing, producing tangible outputs including TV and radio commercials, print advertising, and outdoor campaigns.

The agency's underlying technology stack is built on industry-standard advertising tools and platforms rather than proprietary systems; no AI, ML, or data-platform capabilities are disclosed. Orange Advertising is differentiated by long-tenured client relationships, a diverse portfolio across F&B, pharma, casino, insurance, retail, and government verticals, and memberships in Dialogue International, E.D.E.E., IAB Greece, E.E.D.E., E.I.M., and the Institute of Communication. It holds ISO 9001:2015 quality management and ISO 27001:2013 information security certifications and is GDPR-compliant under Greek law 4624/2019, positioning it for enterprise and regulated buyers.

The business model is professional services revenue from customized B2B communication programs, with fees derived from campaign strategy, creative production, media execution, and ongoing consulting. Go-to-market is sales-led and direct, targeting enterprise and mid-market Greek brands as well as select international clients, supplemented by industry referrals and awards-driven reputation (DIME, Ermis, Social Media, Mobile Excellence Awards, 2014-2019). The company is privately held with no disclosed parent, subsidiaries, funding rounds, M&A activity, or leadership changes in the input data.

Name

Orange Advertising

Legal name

Orange Advertising S.A.

Website

https://orangeadv.gr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Orange Advertising S.A. is a Greek full-service advertising and communications agency, founded in 1989 and operating from Athens and Thessaloniki. It provides integrated strategy, creative, digital, PR, and public affairs services to private-sector enterprises and public-sector organizations across Greece.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Advertising agency services
• Integrated marketing communications
• Digital marketing services
• Brand strategy consulting
• Media planning buying

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Communication Services: Orange Advertising generates revenue through providing integrated advertising and communication services to clients. As an established advertising agency with 33 years of experience, they offer comprehensive communication programs including strategy, creative production, media planning, digital marketing, and public relations services. Revenue is derived from professional service fees for campaign development, creative services, media buying, and ongoing communication consulting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Orange Advertising is a full-service advertising and communication agency that designs and implements integrated corporate and product communication programs for businesses and public-sector organizations. Its offering spans strategy, above/below-the-line advertising, online and digital marketing, social media, public relations, event management, CSR strategy, and public affairs, producing campaign outputs such as TV and radio commercials, print, outdoor, web, and social media work.

Product overview

Orange Advertising is a full-service advertising and digital agency offering integrated communication services. The company operates as a unified portfolio of service modules centered around corporate and product communication strategy. Core offerings include Consumer Research, Communication Strategy, Creative Strategy, Media Strategy, Branding & Design, Web Marketing, Web Design & Development, Social Media Strategy, Public Relations, Media Relations, Event Planning and Management, Lobbying, Corporate Communications, CSR Strategy, Public Affairs, and Brand Marketing. The agency produces tangible outputs including TV & Radio Spots, Print Advertising, and Outdoor Advertising campaigns. Founded in 1989, the company has 33 years of experience collaborating with successful brands in both domestic and international markets.

Differentiator

Problem solved

Functional benefit

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Dialogue InternationalcoreStrategic or Co-development PartnerDialogue International is a global network of communication agencies. Orange Advertising is an active member and has hosted and participated in international forums. The company celebrated the 25th anniversary of Dialogue in 2016 and hosted the international congress in 2014, indicating a long-standing strategic partnership within this network of agencies for knowledge sharing and international collaboration.
• Interactive Advertising Bureau (IAB) GreececoreOthersIAB Greece is the industry organization for digital advertising. Orange Advertising is listed as a member company, indicating adherence to industry standards and participation in the digital advertising ecosystem in Greece.
• Ένωση Εταιριών Διαφήμισης και Επικοινωνίας (Ε.Δ.Ε.Ε.)coreOthersThe Hellenic Association of Communication Agencies is the primary industry body for advertising and communication companies in Greece. Orange Advertising is a member, indicating alignment with industry standards and best practices.
• Ελληνική Εταιρεία Διοικήσεως Επιχειρήσεων (Ε.Ε.Δ.Ε.)minorOthersHellenic Management Association - Orange Advertising is a member, supporting best practices in business management and leadership.
• Ελληνικό Ινστιτούτο Μάρκετιγκ (Ε.Ι.Μ.)minorOthersHellenic Institute of Marketing - Orange Advertising maintains membership for industry knowledge and marketing best practices.
• Ινστιτούτο ΕπικοινωνίαςminorOthersInstitute of Communication - Industry professional body for communication professionals in Greece. Orange Advertising is a member organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Havas Greece: Havas Village affiliate in Greece providing integrated advertising, media, digital and communications services. Similar service breadth and enterprise client profile; competes for the same Greek brand and government mandates.
• Adel Saatchi & Saatchi Greece: Saatchi & Saatchi affiliate in Greece delivering full-service integrated communications, brand strategy and creative campaigns. Directly comparable service profile and Greek enterprise client focus.
• Ogilvy Greece: WPP-owned full-service advertising network in Greece offering integrated brand strategy, creative, media, digital and PR. Directly competes for the same Greek enterprise and public-sector clients with a similar integrated service model.
• Dentsu Greece: Dentsu network office in Greece offering creative, digital, media and brand experience services. Comparable integrated agency model targeting Greek enterprise and public-sector clients with similar service modules.
• Spot JWT Athens: WPP/J. Walter Thompson affiliate in Greece providing creative, brand and integrated communications services. Comparable full-service agency profile targeting Greek enterprise clients across F&B, retail and consumer goods.
• McCann Athens: IPG-owned full-service agency in Athens providing creative, digital, media and public relations services. Comparable offering, client overlap in F&B and large-enterprise verticals, and similar GTM motion targeting Greek brands.
• BBDO Athens: Omnicom-affiliated creative advertising agency operating in the Greek market with integrated brand communications. Comparable full-service model targeting enterprise Greek clients in similar verticals.
• Publicis Greece: Publicis Groupe affiliate in Greece offering creative, media, digital and PR services to enterprise and public-sector clients. Directly comparable integrated offering and Greek-market focus.
• MullenLowe Athens: International network affiliate operating as a full-service creative and integrated advertising agency in Athens. Directly comparable to Orange Advertising given identical Greek-market focus, full-service model, and explicit collaboration references in Orange's portfolio (e.g., '#ADPEOPLEFOR2021 MullenLowe Athens').
• Isobar Greece: Dentsu-owned digital-first agency in Greece focused on digital experience, performance marketing and creative. Comparable on digital/social media service modules, but with a stronger digital-first orientation — a relevant adjacent competitor for Orange's digital business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/orangeadvgr
• YouTubeyoutube.com/user/orangeadv
• Facebookfacebook.com/OrangeAdvGR
• LinkedInlinkedin.com/company/3172543

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Advertising