JiLLy's Stores

What JiLLy's Stores does

JiLLy's Stores is a privately held, family-owned multi-vertical operator founded in 1976 by Jill and Paul Levchuk on the Ocean City, New Jersey Boardwalk. Now in its fourth generation of family ownership (sons Jody and Randy Levchuk are active operators), the company runs nine boardwalk storefronts organized under five customer-facing verticals: Eat (Ice Cream Factory, French Fry Factory, Candy Factory), Play (JiLLy's Arcade with 100+ games and the 10-year Fun Card cashless system), Shop (T-Shirt Factory across three locations, Custom Apparel Division, OCNJ Gifts & Souvenirs), Stay (50+ vacation rental units managed via Guesty), and Ride (bike and surrey rentals in partnership with OC Bikes), plus parking and event hosting. Revenue is generated entirely through transactional and rental activity — retail apparel and souvenir sales, food concession sales, arcade play load, birthday party packages ($15–$30 per guest), vacation rental bookings, parking fees, bike rentals, fundraiser facility rentals, and gift cards that never expire across all 5 retail/concession locations.

The technology stack is intentionally light and reflects the SMB retail/hospitality nature of the business: standard retail POS systems, QR-code-based Fun Cards for arcade play with 10-year stored value, the Guesty booking platform for vacation rentals, and 4brandedimprint for custom apparel ordering. There is no proprietary technology platform, app, or API; the company has no app store presence. Marketing is conducted through Facebook, Instagram, YouTube, and the SiLLy JiLLy E-Club email newsletter, with seasonal event programming (Father's Day, July 4th, National Fry Day, Christmas in July) driving top-of-funnel engagement.

The customer base is overwhelmingly vacationing families and summer tourists visiting Ocean City, NJ — a single geographic market — with supplementary revenue from local residents, custom apparel B2B/team orders, and winter-month fundraiser/private party rentals. Operations are explicitly weather-dependent and seasonal, with peak activity June through September. Pricing varies by product line and is subject to change based on conditions. The company is celebrating its 50th anniversary in 2026 and describes itself as the epitome of a mom-and-pop operation with no external institutional investors, no funding rounds, and no M&A activity.

Name

JiLLy's Stores

Legal name

JiLLy's Stores

Website

https://jillysocnj.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

JiLLy's Stores is a privately held, four-generation family-owned multi-vertical boardwalk operator in Ocean City, NJ, running nine storefronts across Eat (ice cream, fries, candy), Play (100-game arcade), Shop (apparel, souvenirs, custom), Stay (50+ vacation rentals), and Ride (bike rentals). It serves vacationing families and summer tourists.

Ownership category

akta.pro rank

Product category

Boardwalk Retail and Family Entertainment

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

Keywords

• Boardwalk retail stores
• Arcade amusement center
• Vacation rental properties
• Food concession services
• Family entertainment venues

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Merchandise Sales: Sales of apparel (T-shirts, lifeguard gear, OCBP apparel), souvenirs, beach gear, and custom printed merchandise across 9+ boardwalk storefronts and online shop
2. Arcade Entertainment (Fun Cards): Cashless arcade play system using Fun Cards loaded with dollar value; works on 99% of arcade games including video games, pinball, skeeball, air hockey, racing games. Cards never expire and have up to 10-year validity.
3. Food Concessions: Ice cream (16 flavors hand-dipped, 8 soft serve), French fries, funnel cakes, candy, lemonade, chicken tenders, cotton candy, pretzels. Reusable thermos with half-price refills.
4. Birthday Party Packages: Arcade party packages ranging $15-$30 per guest with varying Fun Card durations, private table seating, and goody bags.
5. Vacation Rentals (Stay): Multiple accommodation properties including The Fry Guy Hideaway (Lower, Top, Full), SiLLy JiLLy Family House, Tiki House, Ocean Ave Oasis, Asbury Loft, Bohemian Penthouse, Patriotic Suite, Sandcastle Suite, Family Suite. Booked via Guesty platform.
6. Parking Services: Daily parking behind JiLLy's Arcade at 12th Street; competitive rates with free parking in off-season (Oct 1 - May 1) and free parking during bike rentals (8AM-12PM).
7. Bike & Surrey Rentals (Ride): Bike rentals including beach cruisers, kids bikes, and surrey bikes. Partnership with OC Bikes. Free parking with hourly rentals 8AM-12PM.
8. Fundraiser/Private Party Rentals: Full arcade facility rental for fundraisers and private parties during winter months (January-March). Unlimited games play with party tables and chairs.
9. Gift Cards: Gift cards valid at all 5 retail or concession locations; never expire and never lose value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

JiLLy's Stores is a family-owned multi-dimensional boardwalk operator running nine branded storefronts on the Ocean City, NJ Boardwalk under an Eat-Play-Shop-Stay-Ride framework. It sells apparel, souvenirs, ice cream, French fries, candy, and custom-printed merchandise, while also operating an arcade, vacation rental properties, bike rentals, parking, and event packages. Founded in 1976 and now in its fourth generation of family ownership, the company is celebrating its 50th anniversary in 2026.

Product overview

JiLLy's Stores is a multi-dimensional retail and hospitality company operating a portfolio of branded attractions along the Ocean City, NJ Boardwalk. The core offering consists of entertainment venues (JiLLy's Arcade), food concessions (Ice Cream Factory, French Fry Factory, Candy Factory), and retail shops (T-Shirt Factory, Custom Apparel Division, OCNJ Gifts & Souvenirs). Additional services include bike rentals (JiLLy's Ride), parking, event programming, birthday party packages, fundraiser rentals, and vacation property bookings. The company operates 9 boardwalk storefronts and maintains a cashless Fun Card payment system for arcade operations. Established in 1976, the family-owned business spans four generations.

Differentiator

Problem solved

Functional benefit

Brands

• JiLLy's Candy Factory: Candy store featuring the largest candy wall in Ocean City, with homemade fudge, taffy, chocolate bars, candy apples, popcorn, and various candies. Location: 1040 Boardwalk, OCNJ.
• JiLLy's Ice Cream Factory
• JiLLy's French Fry Factory
• JiLLy's Arcade
• JiLLy's OCNJ Gifts & Souvenirs
• JiLLy's T-Shirt Factory
• JiLLy's Custom Apparel Division
• JiLLy's Events
• JiLLy's Ride
• JiLLy's Parking
• JiLLy's Fun Cards

Products and services

• JiLLy's Arcade Historic arcade with over 100 retro and modern games including pinball, crane games, driving games, air hockey, pool tables, and skeeball. Open daily year-round. Cashless play via Fun Cards.
• JiLLy's Ice Cream Factory Ice cream parlor offering 16 hand-dipped flavors, 8 soft-serve flavors, and more than 50 toppings, plus sundaes, milkshakes, floats, and specialty ChiLLy JiLLy creations. Reusable thermos with half-price refills.
• JiLLy's French Fry Factory Deep-fried food concession offering fresh-cut French fries, funnel cakes, chicken tenders, cotton candy, pretzels, fresh-squeezed lemonade, and deep-fried treats like Oreos and candy bars.
• JiLLy's Candy Factory Candy store with the largest candy wall in Ocean City offering homemade fudge, salt water taffy, chocolate treats, candy apples, popcorn, and bulk candy, plus a 'Sweet Spot' photo wall.
• JiLLy's T-Shirt Factory Resort wear and apparel shop offering lifeguard apparel, Ocean City Beach Patrol clothing, beach gear, souvenirs, sunglasses, and beach bags across three boardwalk locations (762, 936, 1048 Boardwalk).
• JiLLy's Custom Apparel Division Custom printed apparel service for sports teams, schools, businesses, and event organizers. Supports one-time orders and a hosted Team Store e-commerce option. Orders from 10 to 1,000+ units with a free design studio.
• JiLLy's OCNJ Gifts & Souvenirs

Quantifiable outcome

• 50+ years in business with 4 generations of family ownership
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• OC BikesminorChannel Partner/ Reseller/ DistributorJiLLy's Ride partners with OC Bikes to offer bike, beach cruiser, kids bike, and surrey rentals at 12th Street and the boardwalk. OC Bikes handles online reservations while JiLLy's provides the physical rental location and customer service. Free parking available 8AM-12PM with hourly rentals.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdTCyKfdmekfu0SDq1ZJZLQ
• Facebookfacebook.com/JiLLysOCNJ
• Instagraminstagram.com/jillysocnj
• Xx.com/jillysoceancity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JiLLy's Stores