Atrium City Hall Foundation

What Atrium City Hall Foundation does

Stichting Atrium City Hall is a Dutch non-profit foundation (ANBI-recognized Public Benefit Organization) established in 1995 to produce and coordinate cultural, educational, and social programming within the 1,000-square-meter Atrium space of The Hague City Hall. The foundation operates the venue across three sections (A-part 250M2, B-part 500M2, C-part 200M2) and annually organizes approximately 50 free-admission exhibitions alongside a diverse calendar of commercial and civic events, including dinners for 500, theater-style lectures for 1,100, and receptions for up to 1,500 persons. The Atrium attracts more than 4,000 daily visitors who come either for municipal services or for the cultural programming, positioning the foundation as a hybrid cultural-public service operator within The Hague's civic infrastructure.

The foundation's commercial offerings center on exhibition space rental (with a maximum 4-week cycle including setup and breakdown) and event hosting, both governed by an application-and-approval process that evaluates content quality, programmatic alignment, and policy fit within 14 days. Revenue is generated through one-time/perpetual license rental fees billed before the activity, supplemented by tax-deductible donations under the foundation's ANBI status. An add-on art and antiques insurance service is offered through AON with a minimum insured amount of €75,000 per exhibition. The foundation also self-produces programming in partnership with external design agencies (Letter Z Design, Meta Menkveld) and recurring institutional collaborators including the Haags Gemeentearchief, Haags Historisch Museum, GGD Haaglanden, and the Royal Conservatory.

The organization operates with a lean staff of 1-10 employees led by Director Jacqueline Meijer (since 2010) and Office Manager Laura Wijninga (since 2011), supported by a six-member board. It maintains no proprietary technology platform, relying on a public website, social media channels (Facebook, Instagram, LinkedIn, YouTube), and partnerships with local event listing platforms for promotional reach. A structurally critical operational dependency exists with the Municipality of The Hague's Events Team (Team Evenementen), which provides security, first aid, cleaning, and facility coordination, and with the municipality's Risk Management department, which holds the AON insurance policy. The foundation's go-to-market is event-driven, with external organizations applying to host exhibitions or events through a structured application form rather than active outbound sales.

Name

Atrium City Hall Foundation

Legal name

Stichting Atrium City Hall

Website

https://atriumcityhall.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Atrium City Hall is a Dutch non-profit foundation that produces and coordinates cultural, educational, and social exhibitions and events within The Hague City Hall's 1,000M2 Atrium venue, serving citizens, visitors, and external organizations since 1995.

Ownership category

akta.pro rank

Product category

Cultural Venue and Event Space Rental

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Government & Municipal Event Venues (THAHAAAE)

akta.pro secondary industries

Multi-Purpose Event Halls & Community Centers (THAHAAAI), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Event venue rental
• Exhibition space hosting
• Cultural programming services
• Civic venue management
• Public event hosting

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Space Rental: External companies and organizations can rent the Atrium space for activities. The foundation determines which part of the Atrium is most suitable based on the activity type and availability. Rental costs are billed before the activity.
2. Donations: As an ANBI (Algemeen Nut Beogende instelling - Public Benefit Organization), the foundation accepts tax-deductible donations from organizations and private individuals to support its public interest functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Stichting Atrium City Hall produces, coordinates, and rents out a 1,000 square meter multi-purpose Atrium space within The Hague City Hall for cultural, educational, social, and commercial exhibitions and events. External organizations apply to rent the space for exhibitions (up to 4 weeks) or events (dinners up to 500 persons, receptions up to 1,500 persons, theater-style lectures up to 1,100 persons), while the foundation itself organizes an average of 50 free-admission exhibitions annually. Revenue is generated through one-time rental fees and tax-deductible donations enabled by the foundation's ANBI (Public Benefit Organization) status.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• KijklabminorStrategic or Co-development Partner · 1 January 2026Creative photography initiative founded by Jeffrey Grouwstra that initiates participatory photo projects with social impact. Kijklab produces photo exhibitions displayed at Atrium City Hall, including 'Dreams and Talents' and 'Dreams and Talents: Ukraine' showcasing newcomers' stories.
• Letter Z DesignminorStrategic or Co-development PartnerDesign agency that Atrium City Hall frequently collaborates with for exhibitions. Letter Z Design has various exhibition materials available and can create tailor-made materials. They work with the foundation to make objects stand out in the Atrium space.
• Meta MenkveldminorStrategic or Co-development PartnerDesign agency partner for exhibitions at Atrium City Hall. They have extensive exhibition materials and can create custom pieces, collaborating with the foundation to design effective displays.
• Team Evenementen (Municipality of The Hague)coreImplementation/ SI/ Consulting PartnerThe Municipality of The Hague's Events Team handles additional facilities including security, first aid, and cleaning for activities. They also manage building up and dismantling schedules and facility arrangements for approved events.
• AON (Insurance)minorOthersThe Municipality of The Hague's Risk Management department has an art and antiques insurance policy with AON covering goods/objects inside the Atrium. Minimum insured amount is Euro 75,000 per exhibition with Euro 250 own risk.

Scale indicators4 records

Direct peers

• MECC Maastricht: MECC Maastricht is a Dutch convention and exhibition venue hosting trade fairs, congresses, and cultural events. It is a direct comparable as a multi-purpose event venue operating exhibition and conference programming in the Netherlands.
• De Doelen Rotterdam: De Doelen is a Rotterdam concert and congress hall hosting concerts, conferences, exhibitions, and banquets. Directly comparable as a multi-purpose cultural and event venue with similar exhibition and event rental model.
• Kunsthal Rotterdam: Kunsthal is a Rotterdam exhibition venue presenting rotating cultural exhibitions in a flexible, large-format space. Directly comparable as a venue whose primary business is hosting cultural exhibitions with high visitor throughput.
• Beurs van Berlage: Beurs van Berlage is an Amsterdam event and exhibition venue housed in a historic public building, hosting exhibitions, conferences, dinners, and cultural events. Comparable as a multi-purpose cultural event venue operating within a civic landmark.
• Jaarbeurs Utrecht: Jaarbeurs is one of the Netherlands' largest exhibition and convention venues, hosting trade shows, public exhibitions, and events. It is directly comparable in operating a high-throughput exhibition and event rental model.

Broad incumbents

• RAI Amsterdam: RAI Amsterdam is a major international convention and exhibition complex offering large-scale congress, exhibition, and event space. Comparable as an incumbent Dutch event venue but operating at significantly larger scale and international scope.
• Muziekgebouw aan 't IJ: Muziekgebouw aan 't IJ is an Amsterdam concert and event hall hosting music performances, conferences, and cultural events. Comparable as a Dutch multi-purpose cultural venue with similar mixed public/commercial programming model.
• Paradiso Amsterdam: Paradiso is an iconic Amsterdam cultural venue hosting concerts, performances, and cultural events. Comparable as a long-established Dutch cultural venue operating a mixed programming and rental model.

Regional players

• Koninklijke Schouwburg The Hague: Koninklijke Schouwburg is The Hague's municipal theater hosting performances, cultural programming, and public events. Comparable as a The Hague-based cultural venue combining public-interest programming with event hosting.
• World Forum The Hague: World Forum is a The Hague-based convention center hosting international conferences, exhibitions, and events. Directly relevant as a same-city peer in the event and exhibition market, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@atriumcityhall
• Facebookfacebook.com/AtriumDenHaag
• LinkedInlinkedin.com/company/stichting-atrium-den-haag
• Instagraminstagram.com/atriumdenhaag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atrium City Hall Foundation