Millesime

Name

Millesime

Legal name

Millesime A/S

Website

https://millesime.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Wine Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Fine wine distribution
• Premium French wines
• Wine cellar advisory
• En primeur program
• Wine tasting events

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Fine Wine Sales: Direct sales of premium and rare French wines including Bordeaux classified growths, Burgundy, and Champagne vintages to collectors and enthusiasts.
2. Wine Consulting Services: Advisory services for cellar establishment and maintenance, providing guidance to customers on building and managing their wine collections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Millesime is a Danish fine wine merchant and trader specializing in premium French wines, including Bordeaux, Bourgogne, Champagne, and Port. The company sells directly to private collectors and enthusiasts, runs en primeur programs for advance wine purchases, and provides professional wine cellar consultation as well as wine tasting events. Its core business is sourcing, curating, and distributing high-end French wines to the Danish market.

Product overview

Millesime is a fine wine merchant offering a curated portfolio of premium French wines across three core regions: Bordeaux, Burgundy (Bourgogne), and Champagne. The company sells mature and younger vintages with guaranteed provenance and storage, complemented by en primeur (wine futures) programs for Bordeaux and Burgundy. Additional services include wine tastings and cellar consultation. The business operates from Kolding, Denmark, with over 20 years of industry experience spanning Hong Kong, Bordeaux, and Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordeaux Wines Premium red wines from the Bordeaux region of France, sourced directly from producers and sold to Danish collectors and enthusiasts. Targets private wine collectors seeking allocated, high-end French labels.
• Bourgogne Wines Premium wines from the Burgundy (Bourgogne) region of France, offered to Danish collectors and enthusiasts. Burgundy wines are typically in high demand and allocated, served by the merchant to its private customer base.
• Champagne Premium Champagnes sourced from French producers and distributed to Danish private collectors and enthusiasts. Targets buyers seeking high-end sparkling wines from established Champagne houses.
• Portvin (Port Wine) Premium Portuguese Port wines distributed alongside the merchant's French wine portfolio. Targets Danish collectors and enthusiasts seeking fortified wines for cellaring or consumption.
• Bordeaux En Primeur Advance purchase program for Bordeaux wines still in barrel, allowing customers to secure allocations before bottling and release. Targets collectors and investors who buy futures of sought-after Bordeaux chateaux.
• Bourgogne En Primeur Advance purchase program for Bourgogne wines, enabling customers to secure allocations of Burgundy releases before bottling and broader market release. Targets serious Burgundy collectors and investors.
• Wine Cellar Consultation (Vinkælder Rådgivning) Professional advisory service for clients building or managing private wine cellars, including on-site visits in Denmark. Targets Danish wine collectors needing expert guidance on cellar composition, storage, and acquisitions.
• Wine Tastings (Smagninger) In-person wine tasting events curated by Millesime, allowing Danish clients to sample the merchant's portfolio of fine French wines. Targets existing and prospective private customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Direct peers

• Justerini & Brooks: London fine wine merchant owned by Diageo specializing in Bordeaux, Burgundy, and Champagne with private cellar services. Operates a near-identical business model to Millesime at greater scale.
• Berry Bros. & Rudd: Britain's oldest fine wine merchant, offering classified Bordeaux, Burgundy, and Champagne to collectors alongside cellar advisory services. Most directly comparable peer given its multi-century heritage, curated French portfolio, and trade plus consumer distribution model.
• Farr Vintners: UK-based Bordeaux specialist and one of the world's largest fine wine merchants, with deep château relationships and en primeur offerings. Directly comparable on portfolio mix, Bordeaux-first emphasis, and trade-customer focus.
• The Antique Wine Company: London-based fine wine merchant with strong Hong Kong and Asian presence, sourcing rare vintages from top French estates. Directly comparable given its cross-border trading model spanning UK and Asia.
• Acker Merrall & Condit: US-based fine wine auctioneer and merchant active in Bordeaux, Burgundy, and Champagne. Comparable as a transactional channel for collectors seeking provenance-verified rare bottles.

Others

• Wine-Searcher: Global wine price comparison and marketplace platform aggregating merchant listings across fine wine categories. Relevant as the price-discovery and consumer-compare environment that increasingly mediates collector buying decisions.
• Liv-ex: Global fine wine trading platform and price index provider used by merchants and collectors to source and price Bordeaux, Burgundy, and Champagne. Adjacent infrastructure that shapes the competitive marketplace Millesime operates in.

Broad incumbents

• Sotheby's Wine: Global auction house with a dedicated wine division handling fine and rare Bordeaux, Burgundy, and Champagne. Comparable as a competing channel for high-net-worth collectors, though operating at much greater scale and across broader categories.
• Christie's Wine & Spirits: International auction house with a specialist wine department offering classified French wines to global collectors. Comparable for high-end provenance-verified transactions, though within a much broader luxury auction portfolio.

Emerging players

• Cult Wines: UK-headquartered fine wine investment platform offering managed portfolios of Bordeaux, Burgundy, and Champagne with provenance warehousing. Comparable buyer overlap and product set, though delivered through a digital managed-account model rather than advisory sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/millesime

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millesime