101 Wine Press

What 101 Wine Press does

101 Wine Press is a privately held, family-owned winery and casual dining restaurant operating from a single location at 8049 San Miguel Canyon Road in Prunedale, California, near Salinas. The business combines a 25-acre on-site vineyard (Kevin Olson Vineyards, planted in 1999 with pinot noir and chardonnay) with a Santa Maria-style BBQ restaurant that serves tri-tip, chicken, sausage, and ribs cooked over oak coals with fruitwood. The estate vineyard is located approximately 1.5-3 miles from the restaurant, enabling a true product-of-place narrative tied to the Olson family's agricultural presence in the region since 1892.

The business is led by Kevin Olson (owner), Nick Olson (general manager), and Parker Olson (head of BBQ operations), with a total headcount reported as 1-10 employees. Core product lines are estate wines, Santa Maria-style BBQ, a full menu of sides and sandwiches, and a craft beer selection. Distribution is single-channel domestic: dine-in and wine tasting on-site, plus online takeout orders processed through a Square e-commerce storefront. There is no wholesale, no national shipping program, and no app presence.

The revenue model is straightforward transaction-based food and beverage sales at one physical location, with limited-day operations (Tuesday-Saturday). Marketing is conducted organically through Facebook, Instagram, a blog covering wine and BBQ topics, and an email newsletter signup. There are no external investors, no subsidiaries, no patents, no certifications, and no disclosed revenue or funding.

Name

101 Wine Press

Legal name

101 Wine Press

Website

https://101winepress.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

101 Wine Press is a family-owned winery and Santa Maria-style BBQ restaurant in Prunedale, California, serving local Monterey County residents and visitors with estate pinot noir, chardonnay, and barbecue from a single on-site location.

Ownership category

akta.pro rank

Product category

Winery and Casual Dining Restaurant

NAICS

Wineries (31213), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Winery operations
• Casual dining restaurant
• Estate wine production
• Santa Maria barbecue
• Craft beer selection

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wine and Food Service: Revenue from serving wine, craft beer, and Santa Maria-style BBQ to dine-in customers at the restaurant location

Distribution channels2 records

Marketing channels3 records

Core offering

101 Wine Press operates an estate winery and casual dining restaurant in Prunedale, California. It produces pinot noir and chardonnay from its 25-acre on-site Kevin Olson Vineyards and serves them alongside authentic Santa Maria-style BBQ (tri-tip, chicken, sausage, ribs) and a craft beer selection in a dine-in and takeout setting.

Product overview

101 Wine Press is a winery and restaurant combining two core offerings: locally-produced wines (Pinot Noir and Chardonnay from their Kevin Olson Vineyards operation) and authentic Santa Maria-style BBQ. The business operates both a vineyard located three miles from the restaurant and an on-site dining establishment. Additionally, they offer craft beer and a full food menu including appetizers, salads, sandwiches, and combo meals. Online ordering is available through Square e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinot Noir and Chardonnay Wines Estate-grown pinot noir and chardonnay wines produced from the Kevin Olson Vineyards located about 1.5-3 miles from the restaurant and served to dine-in and takeout customers.
• Santa Maria-Style BBQ Traditional Santa Maria-style barbecue featuring tri-tip beef, chicken, sausage, and ribs cooked over an open pit with oak coals and fruitwood, served to dine-in and takeout customers.
• BBQ Menu Items Full menu featuring BBQ street tacos, chili, salads, sandwiches on homemade garlic bread, and various combo meals with sides including beans, broccoli salad, pasta salad, and house salad.
• Craft Beer Selection Selection of local and international craft beers served alongside the wine and food menu in the restaurant and through takeout.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Kevin Olson VineyardscoreStrategic or Co-development PartnerKevin Olson Vineyards provides the wines served at 101 Wine Press. The vineyard is located 1.5-3 miles from the restaurant and produces pinot noir and chardonnay wines that are featured exclusively at the restaurant.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Carmel Valley Ranch: Carmel Valley resort property with its own vineyard and on-site restaurant. Comparable estate vineyard + on-premise food and beverage experience targeting Monterey County visitors.
• Robert Hall Winery: Paso Robles estate winery widely recognized for pairing wine tastings with on-site BBQ and food offerings. Closest functional analogue to 101 Wine Press's estate vineyard + on-premise food experience model, with a similar family-scale operating footprint.
• Wrath Wines: Small Monterey County producer focused on estate Pinot Noir and Chardonnay with a tasting room. Comparable in scale, varietal mix, and on-premise tasting-driven DTC model.
• Folktale Winery & Vineyard: Carmel Valley estate winery with a strong on-site dining and tasting experience focus. Comparable to 101 Wine Press in combining estate production, a hospitality venue, and event-driven visitor traffic along California's Central Coast.
• Smith & Hook Winery: Monterey County winery specializing in estate Pinot Noir and Chardonnay with a tasting room. Directly comparable varietal focus and geographic market overlap.
• McIntyre Vineyards: Family-owned Monterey County winery producing estate Pinot Noir and Chardonnay. Comparable small-scale estate producer operating in the same regional market and varietal niche.
• Eden Rift Vineyards: Hollister/Monterey-area estate winery with on-site tasting. Comparable small-scale, estate-driven Pinot Noir/Chardonnay producer operating within an hour of 101 Wine Press.

Broad incumbents

• Hahn Estate Winery: Established Monterey County winery with tasting room operations in Soledad. Operates in the same geographic market and varietal space (Pinot Noir/Chardonnay) but at substantially larger scale and broader distribution.
• Talbott Vineyards: Salinas/Monterey-focused Pinot Noir and Chardonnay producer that 101 Wine Press's founder explicitly references as the inspiration for converting the family property to vineyard. Same varietal focus and overlapping Monterey County distribution.

Peers

• Bernardus Winery: Carmel Valley estate winery pairing food (Lodge restaurant) with estate wines. Comparable combination of estate production, on-site dining, and lifestyle hospitality positioning targeting Monterey Peninsula visitors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/101winepress
• Instagraminstagram.com/101winepress
• LinkedInlinkedin.com/company/101-wine-press

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 101 Wine Press