somerset Vineyard & Winery

What somerset Vineyard & Winery does

Somerset Vineyard & Winery is a privately held, family-and-friends owned boutique winery operating on a 14-acre estate vineyard at 37338 De Portola Rd in Temecula Valley, California, established in its current form with winemaker David Vincent Raffaele joining in 2010. The company produces hand-crafted wines from sustainably farmed Mediterranean varietals originating in Southern France and Spain, including sparkling, white, rosé, and red lines plus a sub-brand called Drunk Bunnies. Its most distinctive technical asset is a Qvevri Amphorae winemaking program — claimed as the largest collection of hand-made Terracotta vessels imported from Impruneta, Italy in the United States — used to replicate ancient Georgian, Greek, and Roman fermentation and aging techniques under Master Winemaker Raffaele (UC Davis BS in Viticulture and Enology). The company monetizes through a direct-to-consumer stack: an on-site tasting room open seven days a week with extended Thursday-Saturday hours, an in-house deli, six wine club subscription tiers (Elite My Way, Elite Outta Towners, Elite Qvevri, Reserve, Mixed, Drunk Bunnies) with annual and multi-year billing, Behind the Scenes and Qvevri Amphorae educational tours, an annual Grape Stomp team competition event (8th annual in 2026), an on-site Somerset Estate vacation rental, and e-commerce wine shipping via UPS. Distribution is single-country domestic, with shipping weather-restricted (no summer shipments) and an out-of-state Elite tier; adult signature is required for delivery.

Name

somerset Vineyard & Winery

Legal name

Somerset Vineyard & Winery

Website

https://somersetvineyard.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Somerset Vineyard & Winery is a privately held boutique winery on a 14-acre Temecula Valley estate producing hand-crafted Mediterranean varietals using ancient Qvevri Amphorae techniques, selling direct-to-consumer through a tasting room, six wine club tiers, tours, estate rental, and e-commerce.

Ownership category

akta.pro rank

Product category

Winery and Vineyard Operations

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Estate winery production
• Hand-crafted wines
• Wine club subscriptions
• Qvevri amphorae winemaking
• Vineyard tours tastings

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Retail sales of hand-crafted wines through on-site tasting room and online shop. Includes various wine categories: Sparkling, White, Rosé, Red, and specialty Drunk Bunnies line.
2. Wine Club Subscriptions: Multiple membership tiers (Elite My Way, Elite Outta Towners, Elite Qvevri, Reserve, Mixed, Drunk Bunnies) with quarterly or bi-annual shipments. Members receive complimentary tastings, discounts on purchases, and exclusive event access.
3. Tours and Experiences: Behind the Scenes Winery Tours featuring ancient winemaking education and Qvevri Amphorae vessel viewing, plus Qvevri Amphorae Tours.
4. Estate Rental: Vacation rental of the Somerset Estate property near the winery, with wine club member discounts on nightly rates.
5. Annual Events: Grape Stomp annual event featuring four-person team competitions, live music, food vendors, and wine sales. Tickets sold for teams of four.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Somerset Vineyard & Winery is a Temecula Valley estate winery that produces hand-crafted wines from sustainably farmed Mediterranean varietals sourced from Southern France and Spain, including sparkling, white, rosé, and red wines. Its flagship differentiator is a Qvevri Amphorae winemaking program that uses the largest collection of hand-made Terracotta vessels from Impruneta, Italy in the United States to replicate ancient Georgian, Greek, and Roman winemaking techniques. Revenue is generated through on-site tastings, e-commerce wine sales, six-tier wine club subscriptions, paid tours, an annual Grape Stomp event, and a vacation estate rental.

Product overview

Somerset Vineyard & Winery is a hand-crafted wine producer operating a 14-acre estate vineyard in Temecula Valley, California, with sustainably farmed Mediterranean varietals from Southern France and Spain. The core offering centers on its estate wines across sparkling, white, rosé, red, and Drunk Bunnies branded collections, complemented by a tiered Wine Club membership program (Elite My Way, Elite Outta Towners, Elite Qvevri, Reserve, Mixed, and Drunk Bunnies) offering discounts, complimentary tastings, and private events. The winery also provides on-site experiences including a Tasting Room with an in-house deli, Behind the Scenes Winery Tours, Qvevri Amphorae Tours, and an annual Grape Stomp event. The estate also functions as a vacation rental. The winery is notable for its Qvevri Amphorae winemaking program, which uses the largest collection of handmade Terracotta Qvevri and Amphorae vessels imported from Impruneta, Italy, replicating ancient Georgian, Greek, and Roman winemaking techniques.

Differentiator

Problem solved

Functional benefit

Brands

• Drunk Bunnies: A wine collection featuring playful branding and a dedicated wine club.

Products and services

• Hand-Crafted Estate Wines (Sparkling, White, Rosé, Red, Drunk Bunnies) Award-winning, sustainably farmed estate wines produced from Southern French and Spanish Mediterranean varietals grown on the 14-acre vineyard in Temecula Valley. Includes sparkling, white, rosé, and red wines, plus the playful Drunk Bunnies branded line. Sold to individual consumers via the on-site tasting room and online shop.
• Wine Club Memberships

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bella Vista WineryminorOthersAn ownership group including the majority owners of Somerset Vineyard & Winery acquired Bella Vista Winery in October 2024 for $8.9 million. Bella Vista is the first commercial vineyard in Temecula Valley Wine Country, established in 1968. This represents an expansion acquisition rather than a traditional partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Baily Vineyard & Winery: Temecula Valley estate with Rhône and Italian varietals, tasting room, and steakhouse. Comparable Mediterranean-varietal focus and DTC tourism model in the same region.
• Mount Palomar Winery: Temecula Valley estate winery with tasting room, wine club, and on-site hospitality events. Comparable DTC estate-winery and wine-tourism model on the same trail ecosystem.
• Ponte Winery: Large Temecula Valley estate winery on the De Portola Wine Trail with tasting room, restaurant, wine club, weddings, and events. Directly comparable DTC wine-tourism model in the same corridor as Somerset.
• Callaway Vineyard & Winery: Temecula Valley wine country pioneer with tasting room and wine-club operations. Closely comparable DTC estate-winery structure in the same regional market.
• Wiens Family Cellars: Temecula Valley winery focused on estate red wines with tasting room, wine club, and on-site events. Comparable estate DTC and wine-club-driven model in the same region.
• Wilson Creek Winery: Temecula Valley estate winery on the De Portola Wine Trail with tasting room, wine club, and event-driven tourism. Comparable boutique estate DTC model in the same local market.
• Robert Renzoni Vineyards: Family-owned Temecula Valley winery specializing in Italian varietals with tasting room, wine club, and villa rentals. Closely comparable Mediterranean-varietal DTC estate model with on-site hospitality.
• Falkner Winery: Boutique Temecula Valley hilltop winery with tasting room, wine club, and Pinnacle restaurant. Comparable small-estate DTC and experiential tourism model.

Regional players

• Tablas Creek Vineyard: Paso Robles Rhône-varietal specialist with estate vineyard, wine club, and tasting room. Comparable Mediterranean-varietal focus and DTC estate model, though in a different California region.

Emerging players

• Orwin Swift Cellars: Paso Robles boutique winery specializing in Rhône-inspired blends with DTC tasting room and wine club. Comparable Mediterranean/Rhône-style winemaking focus though outside Temecula.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/somersetwinerytemecula
• Instagraminstagram.com/somersetwinerytemecula
• LinkedInlinkedin.com/company/somerset-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about somerset Vineyard & Winery