Ongehinderd
Ongehinderd is a Netherlands-based platform company that maps and certifies physical accessibility of 15,000+ locations via a free consumer app, municipal services, and the Nederlands Keurmerk voor Toegankelijkheid certification, serving 90+ municipalities, hospitality businesses, and 100,000+ users with disabilities.
- Company typePrivate
- Founded2011
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ongehinderd does
Ongehinderd B.V. is a Netherlands-based platform company that maps and certifies the physical accessibility of locations for people with motor, visual, auditory, or intellectual disabilities and assistance-animal users. Founded in 2011 in Eindhoven by Gerard de Nooij, the company operates a free consumer mobile app (iOS and Android) and website with 100,000+ users and 15,000+ listed locations including restaurants, hotels, attractions, public buildings, and voting stations. Its proprietary Ongehinderd KeuringsApp and standardized measurement Toolkit are used by trained inspectors and volunteer ambassadors to conduct reproducible accessibility assessments across four dimensions (reachability, accessibility, usability, safety).
The company generates revenue through three channels: a B2B subscription model charging businesses €25 one-time plus €50/year per location for inspector-verified listings; professional services contracts with 90+ Dutch municipalities for accessibility mapping of public buildings, voting stations, and commercial districts (MKB Toegankelijke Route); and the proprietary Nederlands Keurmerk voor Toegankelijkheid (NLKT) certification launched in 2016, which is positioned as the Dutch national accessibility standard. Service modules include Ongehinderd Uiteten (restaurants), Gastvrij (hospitality), Bouwen (construction consulting), and Recreatie (recreation venues), supported by an ecosystem of 90+ municipal partners, disability advocacy organizations, and chain customers such as BENU Apotheek and Vegro Verpleegartikelen.
Ongehinderd is a privately-held B.V. with 11–50 employees, no disclosed external funding, and operations confined to the Netherlands. The company's competitive position rests on a regulatory tailwind (the January 2017 Dutch accessibility law), a national brand reinforced by government and parliamentary endorsements (Otwin van Dijk), and a unique proprietary dataset of professionally verified accessibility assessments. Customer segments span three primary groups: Dutch municipalities (B2G), hospitality and recreation businesses (B2B), and end users with disabilities (B2C/freemium).
Ongehinderd firmographics
Firmographics- Name
- Ongehinderd
- Legal name
- Ongehinderd B.V.
- Website
- https://ongehinderd.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ongehinderd is a Netherlands-based platform company that maps and certifies physical accessibility of 15,000+ locations via a free consumer app, municipal services, and the Nederlands Keurmerk voor Toegankelijkheid certification, serving 90+ municipalities, hospitality businesses, and 100,000+ users with disabilities.
- Ownership category
- akta.pro rank
Ongehinderd industry classification
Industry- Product category
- Accessibility Information and Certification Services
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Accessibility & Special-Needs Customer Support (BPAAABAM)
Keywords
Where Ongehinderd is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ongehinderd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Business location listing and inspection: Ongehinderd charges businesses (restaurants, hotels, shops) a one-time inspection fee plus annual subscription to be listed in the app and website, verified by a professional inspector. Pricing: €25 one-time + €50/year per location (up to 300m² public floor space).
- Municipal services: Municipalities contract Ongehinderd to map and assess accessibility of public buildings, voting stations, and commercial areas (MKB Toegankelijke Route). Services include training volunteer inspection teams, conducting assessments, and publishing results on the platform.
- Free consumer app (user acquisition): The Ongehinderd app is free for consumers (people with disabilities), creating a large user base (100,000+ users) that attracts municipalities and businesses to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | One-time inspection fee + annual subscription for a single business location |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ongehinderd product offering
Product offeringCore offering
Ongehinderd provides physical accessibility information and verification for the Netherlands through its mobile app (iOS and Android), website, and proprietary Ongehinderd KeuringsApp inspection tool. The company sells professional accessibility assessments, the Nederlands Keurmerk voor Toegankelijkheid (NLKT) certification, and annual subscriptions to businesses and municipalities, while offering the consumer-facing app free of charge.
Product overview
Ongehinderd is a platform company offering a unified ecosystem of accessibility assessment and certification services for the Netherlands. The core offering consists of the Ongehinderd App (mobile application for iOS and Android) and the Ongehinderd Website, which together provide an online platform for discovering and reviewing accessible locations. This platform is complemented by multiple service modules including Ongehinderd Uiteten (restaurant assessment), Ongehinderd Gastvrij (hospitality assessment), Ongehinderd Bouwen (construction consulting), Ongehinderd Recreatie (recreation venue assessment), and MKB Toegankelijke Route (SME accessibility mapping), all backed by the proprietary Ongehinderd KeuringsApp for professional inspections. Additionally, the company offers the Nederlands Keurmerk voor Toegankelijkheid (Dutch Accessibility Certification) as a leading certification product, along with dedicated consulting services for municipalities and businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Ongehinderd Gastvrij: Service helping businesses and municipalities assess and improve hospitality accessibility
- Ongehinderd Bouwen
- Ongehinderd Recreatie
- MKB Toegankelijke Route
- Ongehinderd Uiteten
- Nederlands Keurmerk voor Toegankelijkheid
Products and services
- Ongehinderd App Mobile application for iOS and Android used by over 100,000 people with disabilities to discover, filter, and review accessible locations across the Netherlands. Lists more than 15,000 venues including restaurants, hotels, attractions, and public buildings, with both professional inspector-verified assessments and user reviews.
- Ongehinderd Website Web-based platform at ongehinderd.nl and app.ongehinderd.nl that mirrors the app's functionality, providing accessibility information, municipality pages, business listings, and search/review tools for accessible venues in the Netherlands.
- Nederlands Keurmerk voor Toegankelijkheid (NLKT) Proprietary Dutch accessibility certification marking public locations that meet the Dutch Accessibility Standard for motor, visual, auditory, intellectual disabilities and assistance animals. Tested by Ongehinderd inspectors and endorsed by KNGF Geleidehonden, Bartiméus Sonneheerdt, Libra Revalidatie & Audiologie, and Dwarslaesie Organisatie Nederland.
- Ongehinderd Uiteten Accessibility assessment service for restaurants and dining establishments. Ongehinderd inspectors verify thresholds, door widths, accessible toilets, parking, and assistance-animal policies, and the venue is listed in the app and website. Pricing: €25 one-time inspection fee plus €50 annual subscription per venue.
- Ongehinderd Gastvrij Service to assess and improve hospitality accessibility for businesses and municipalities, covering the guest journey through public spaces and event venues.
- Ongehinderd Bouwen Accessibility consulting for construction and building projects to ensure compliance with Dutch accessibility standards during design and build phases.
- Ongehinderd Recreatie Accessibility assessment service for recreational locations and tourism venues, allowing attractions to be featured and verified on the Ongehinderd platform.
- MKB Toegankelijke Route Service for small and medium enterprises to map and certify accessible shopping areas and business districts. The first project assessed 83 business locations in a Dutch municipality.
- Gemeente Toegankelijkheidsdienst Consulting services for municipalities to map public facilities, advise on accessibility improvements, and ensure digital accessibility of information.
- Bedrijven Toegankelijkheidsdienst Consulting services for businesses to assess and improve their accessibility for people with disabilities, complementing Ongehinderd's specific service modules.
Quantifiable outcome
- The app has over 100,000 users and 15,000+ listed locations
- +3 more outcomes
Companies that use Ongehinderd
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Ongehinderd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ongehinderd partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- DTV ConsultantsminorDTV Consultants collaborated with Ongehinderd on a study of Dutch bus accessibility, conducting 450 anonymous test rides with wheelchair users across the Netherlands. The research was cited in national media (NOS, Nu.nl, Trouw, RTL Nieuws).
- Vereniging Bartiméus SonneheerdtcoreBartiméus (organization for blind and visually impaired people) partnered with Ongehinderd to improve accessibility for people with visual impairments specifically. Bartiméus will offer participating restaurants braille and large-print menus and contribute expertise to improve location assessments for visually impaired users.
- Locus NetwerkcoreThe Locus Netwerk is a national network of companies committed to accessibility. Several Locus members (Pathé, NH Hotel Group) were among the first to receive the NLKT certification and actively promoted the standard within their industries.
- Otwin van Dijk (Tweede Kamerlid)coreFormer Tweede Kamerlid Otwin van Dijk co-authored the amendment to the Wet gelijke behandeling gehandicapten en chronisch zieken (January 2017), championed the NLKT initiative, and officially launched the certification at the Supportbeurs 2016.
- Libra Revalidatie & AudiologieminorLibra Revalidatie & Audiologie supported the development of the Nederlands Keurmerk voor Toegankelijkheid, contributing expertise on rehabilitation and audiology aspects of accessibility assessment.
- Dwarslaesie Organisatie NederlandminorDwarslaesie Organisatie Nederland (Spinal Cord Injury Netherlands) endorsed the Nederlands Keurmerk voor Toegankelijkheid, providing legitimacy within the disability community and contributing user perspectives to the certification criteria.
- Nationale Vereniging De ZonnebloemcoreDe Zonnebloem (National Association) partnered with Ongehinderd to expand the app's coverage by leveraging their extensive network of volunteers and participants who use the app during day trips and holidays to review and add accessible locations. This collaboration significantly increased the app's content and user base.
- Regionaal Overleg Gehandicaptenorganisaties Zuidoost-Brabantcore19 disability advocacy organizations (members of the Regional Consultation of Disability Organizations – Zuidoost-Brabant) partnered with Ongehinderd to train volunteers in using the KeuringsApp and assess buildings and facilities in the Zuidoost-Brabant region.
- Stichting VoorallcoreStichting Voorall commissioned Ongehinderd to assess accessibility of buildings in The Hague. Their teams of active ambassadors use the Ongehinderd KeuringsApp to map the city daily. Voorall and the municipality of The Hague co-funded the Ongehinderd app's development.
- Arcon, Marketing Oost, Twents Bureau voor ToerismeminorRegional tourism organizations in Overijssel (Arcon, Marketing Oost, and Twents Bureau voor Toerisme) partnered with Ongehinderd for the 'Onbeperkt Oost' project to map the accessibility of tourist locations across the Overijssel region.
- Platform Gehandicaptenbeleid EindhovencorePlatform Gehandicaptenbeleid Eindhoven partnered with Ongehinderd starting in 2011, using the Ongehinderd methodology and Toolkit to map the accessibility of Eindhoven's public facilities and buildings. The volunteer network has been active since 2011.
- Bart de Graaf FoundationminorThe Bart de Graaf Foundation is listed as a partner on Ongehinderd's website, indicating a collaborative relationship in promoting accessibility and inclusion for people with disabilities in the Netherlands.
- KNGF GeleidehondencoreKNGF Guide Dogs (KNGF Geleidehonden) supports the Nederlands Keurmerk voor Toegankelijkheid, specifically endorsing the certification's criteria for assistance animal access. They collaborate on promoting locations that welcome guide dogs and assistance animals, sharing expertise with Ongehinderd's inspection teams.
- Provincie Noord-BrabantcoreThe Province of North Brabant has supported Ongehinderd's project in the Zuidoost-Brabant region within the '@Leefbaarheid' program, providing funding and institutional backing for the initiative.
- Fit for Life by ColoplastminorFit for Life by Coloplast is listed as a partner on Ongehinderd's website, suggesting a collaborative relationship in promoting accessibility for people with medical needs or physical limitations.
- Voskuilen Woudenberg B.V.minorListed as a partner on Ongehinderd's website, indicating a collaborative relationship in promoting accessibility in the Netherlands.
- STRP BiënnaleminorOngehinderd co-designed a new accessible wheelchair podium with STRP Biënnale, an arts and technology festival in Eindhoven. The podium was successfully tested at the Klokgebouw during an Underworld concert, allowing wheelchair users to stand at equal height with standing audience members.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ongehinderd competitors and assessment
Company assessmentDirect peers
- iAccessibility / iAccess (UK venues & guides): iAccess produces accessibility guides for the UK and Ireland, cataloguing accessible venues across hospitality, leisure, and public buildings. It is a direct analogue to Ongehinderd's location-book model for accessible venues, just focused on the British/Irish market.
- AccessNow: AccessNow is a Canadian-founded app and website where users discover, rate, and review the accessibility of venues worldwide. It competes head-to-head with Ongehinderd's consumer listing/app proposition, just at a global rather than national scale.
- Euan's Guide: Euan's Guide is a UK platform featuring disabled-access reviews of venues, with a "Red & Gold Badge" accreditation scheme for venues. Euan's Guide mirrors Ongehinderd's combined review-and-certification model (akin to NLKT) for accessibility-discoverable venues.
- Wheelmap.org (Sozialhelden): Wheelmap.org is a German-based crowdsourced wheelchair-accessibility mapping platform run by Sozialhelden, with global coverage. Both it and Ongehinderd combine crowdsourced input with structured accessibility metadata to help users find accessible venues — essentially the same core use case in a neighboring market.
Broad incumbents
- Google Maps: Google Maps added a global "wheelchair-accessible" place attribute in 2018 and is the default mapping platform for most consumers. While it sits in the same surface category as Ongehinderd's consumer app, Google covers many categories and lacks the deep, multi-dimensional disability metadata NLKT-certified listings offer.
- Apple Maps: Apple Maps ships with a "wheelchair accessibility" feature integrated into "Look Around" and place details. It is a broad incumbent in the same consumer mapping surface as Ongehinderd, but the data depth is far shallower than Ongehinderd's NLKT-certified assessments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ongehinderd social profiles
Digital presenceOngehinderd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ongehinderd leadership team
Management profileNumber of profiles
Profiles2 records
Ongehinderd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ongehinderd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ongehinderd
What does Ongehinderd do?
Ongehinderd provides physical accessibility information and verification for the Netherlands through its mobile app (iOS and Android), website, and proprietary Ongehinderd KeuringsApp inspection tool. The company sells professional accessibility assessments, the Nederlands Keurmerk voor Toegankelijkheid (NLKT) certification, and annual subscriptions to businesses and municipalities, while offering the consumer-facing app free of charge.
Is Ongehinderd a public or private company?
Ongehinderd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ongehinderd founded?
Ongehinderd was founded in 2011. It employs 11 to 50 people.
Where is Ongehinderd based?
Ongehinderd is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Ongehinderd make money?
Three revenue lines are on record. Business location listing and inspection is the primary driver. The others are municipal services and free consumer app (user acquisition).
Who are Ongehinderd's main competitors?
Direct peers on record are iAccessibility / iAccess (UK venues & guides), AccessNow, Euan's Guide and Wheelmap.org (Sozialhelden). Broad incumbents are Google Maps and Apple Maps.
Does Ongehinderd have an API?
No public API is recorded for Ongehinderd.
What industry is Ongehinderd in?
Ongehinderd's product category is Accessibility Information and Certification Services. Its primary akta.pro industry code is BPAAABAM, Accessibility & Special-Needs Customer Support. Its SIC code is 8734.