Bestattungen.de

What Bestattungen.de does

Bestattungen.de is a German nationwide comparison and mediation portal for funeral services, operated by GBV Gesellschaft für Bestattungen und Vorsorge mbH and headquartered in Berlin at Brunnenstrasse 178. Founded in 2007, the platform aggregates funeral service providers across all German federal states, cities, and districts, allowing consumers to submit a single online request and receive multiple competitive offers from participating funeral directors free of charge. The business monetizes through referral commissions paid by funeral service providers when a customer is matched and books through the portal, with no cost to end consumers.

The product portfolio centers on four modules: (1) Angebotsvergleich, a quote comparison engine that collects customer requirements and forwards them to funeral providers who return offers by email; (2) Bestatterverzeichnis, a directory of funeral homes with customer ratings, reviews, and contact information; (3) Ratgeber, an extensive German-language editorial content library covering funeral types, costs, legal requirements, inheritance, and grief support; and (4) Bestattungsvorsorge, a pre-planning service. Supporting offerings include free downloadable document templates (death checklist, Bestattungsverfügung, guides for relatives), city-specific starting-price pages (e.g., Berlin from €730, Munich from €1,099), and a B2B login portal for funeral providers. The platform has also expanded into adjacent end-of-life services including Immobiliengutachten (real estate appraisal) and Entrümpelung (estate clearance).

Distribution is exclusively online through the self-service web portal, with customer acquisition driven by content marketing, organic SEO, earned media coverage in major German outlets (RTL, Welt, n-tv, Bild), and social media presence across Facebook, Instagram, LinkedIn, and Pinterest. The company has processed over 50,000 customer requests cumulatively, accumulated 2,915 customer reviews on eKomi.de and 338 awards on provenexpert.de with a 4.9/5.0 rating, and operates with a small team of 1-10 employees led by Geschäftsführer Kolja Czudnochowski. No venture capital, private equity, or parent holding involvement is indicated in the source data; the business appears to be founder- or independently owned.

Name

Bestattungen.de

Legal name

GBV Gesellschaft für Bestattungen und Vorsorge mbH

Website

https://bestattungen.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Bestattungen.de is a German nationwide online comparison and mediation portal that connects bereaved families and pre-planning consumers with funeral service providers. Operated by GBV Gesellschaft für Bestattungen und Vorsorge mbH in Berlin, it earns revenue from referral commissions paid by funeral providers.

Ownership category

akta.pro rank

Product category

Funeral Service Comparison Marketplace

NAICS

Death Care Services (8122), Other Individual and Family Services (624190)

akta.pro primary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

akta.pro secondary industry

Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Funeral service comparison
• Funeral pre-planning portal
• Funeral provider directory
• Bereavement information guides
• Funeral price mediation

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission / Referral Fees from Funeral Service Providers: Bestattungen.de acts as a mediator between customers seeking funeral services and funeral service providers. When a customer is matched with a provider through the portal, Bestattungen.de receives a commission or referral fee from the provider. The service is free for end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bestattungen.de is a free, web-based comparison and mediation portal that connects German consumers with funeral service providers (Bestatter). Customers submit a request describing the deceased and desired services, and the platform forwards it to participating funeral homes who return competing offers, enabling consumers to compare prices and service packages across all German states. The company monetizes through referral commissions paid by funeral providers and does not itself perform funeral services.

Product overview

Bestattungen.de is a consumer comparison and information portal operated by GBV Gesellschaft für Bestattungen und Vorsorge GmbH (Berlin). The platform operates as an intermediary—connecting consumers with funeral service providers across Germany—rather than providing funeral services directly. The core product suite consists of: (1) Angebotsvergleich, a quote comparison service that aggregates offers from multiple funeral directors based on location and funeral type; (2) Bestatterverzeichnis, a nationwide directory of funeral homes organized by region with customer ratings; (3) Ratgeber, an extensive editorial guide covering funeral types, costs, procedures, inheritance, and grief; and (4) Downloads, free document templates including checklists and directives. Supplementary offerings include city-specific starting prices and a customer review system. The company monetizes through referral commissions from funeral providers when customers complete bookings through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Angebotsvergleich (Bestattervergleich) Free quote-comparison service that lets German consumers request and compare offers from multiple funeral service providers across Germany by entering their location and desired type of funeral, then receiving competing offers via email.
• Bestatterverzeichnis (Funeral Director Directory) Nationwide directory of funeral homes and funeral directors organized by German federal states, cities, and districts, listing contact information, service descriptions, and customer ratings/reviews for more than 100 funeral companies.
• Ratgeber (Guide Portal) Extensive German-language editorial guide covering funeral types (Erdbestattung, Feuerbestattung, Seebestattung, Baumbestattung, etc.), costs, death procedures, inheritance, cemeteries, grief support, and pre-planning, with articles authored by specialists.
• Downloads (Free Templates and Checklists) Free downloadable documents including death checklists, funeral directives, care directives, funeral cost checklists, consultation checklists, important-documents checklists, information flyers, cremation directives, next-of-kin guidebooks, sea-burial directives, and healthcare proxies.
• Bestattungsvorsorge (Funeral Pre-planning) Service allowing individuals to arrange and document their own funeral in advance, including information about funeral insurance (Sterbegeldversicherung) options, so preferences and financial coverage are set ahead of need.
• Bewertungssystem (Customer Review System) Customer review and rating system for funeral service providers, covering criteria such as friendliness, consultation quality, reliability, and accessibility, enabling consumers to read and submit reviews.

Quantifiable outcome

• Process completed in under 5 minutes for customers submitting a comparison request

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Aeternitas e.V. German consumer protection association focused on funeral costs and end-of-life consumer rights. Comparable audience (price-conscious German bereaved families) and overlapping content mission, though Aeternitas is non-profit rather than a commercial marketplace.
• Frieda: Digital funeral services platform in the German-speaking market offering online funeral arrangement tools. Competes in the same digital-first funeral mediation space as Bestattungen.de.

Broad incumbents

• Check24: Germany's largest price-comparison platform covering insurance, travel, energy, and consumer services. Operates a similar lead-generation/commission model and could plausibly extend into funeral services at scale.
• Finanztip: Established German consumer advisory portal covering insurance and financial products, including Sterbegeldversicherung (funeral insurance). Comparable content/SEO-led consumer acquisition model in a related (death-adjacent) financial vertical.
• Verivox: Major German comparison portal (energy, insurance, telecom) with an established consumer-comparison business model. Mechanically analogous marketplace structure — though funeral services are not their core vertical.

Direct peers

• Trauer.de: German obituary and grief-support portal with adjacent funeral service listings. Competes for the same bereaved-family audience and operates in the death-care content and services space.
• Bestattung.de: German funeral services information and provider directory portal operating with a similar consumer-facing comparison model. Direct overlap in target customers (bereaved families in Germany) and offering (provider directory + informational content).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/173755416010445
• LinkedInlinkedin.com/company/bestattungen-de
• Instagraminstagram.com/bestattungen.de
• Pinterestpinterest.de/bestattungende
• Xx.com/BestattungenDE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestattungen.de