New Concepts for Living

What New Concepts for Living does

New Concepts for Living (NCFL), a 501(c)(3) nonprofit founded in 1981 and headquartered in Rochelle Park, New Jersey (with a new 81,500+ sq. ft. flagship Achievement Center opened in Paramus in June 2024), provides residential and day-program services to adults aged 21+ with intellectual and developmental disabilities (I/DD) across Bergen County, NJ. The organization's core products are 24 Community Residences (group homes), a smaller portfolio of Medically Supportive Community Residences for individuals requiring 24-hour skilled nursing, and two Achievement Center day-program sites (Paramus and Rochelle Park). Supporting services include 24/7 behavioral and nursing care, in-house Occupational, Physical, and Speech therapy, and a specialty van fleet with GPS and camera monitoring. Each residence is equipped with surveillance cameras, smart locks, window and door sensors, smart thermostats, and backup generators — operational safety infrastructure rather than AI-driven systems.

NCFL's revenue model is dominated by Medicaid funding administered through the New Jersey Division of Developmental Disabilities (DDD), with individuals' service budgets determined by DDD Tier assessments. Secondary revenue streams include individual and corporate donations (one-time, monthly, planned giving), fundraising events (Walk-A-Thon, Golf Outing, benefit concerts), and fees from municipal affordable-housing partnership arrangements in which towns purchase per-bedroom credits toward Mount Laurel-style housing obligations. The go-to-market is relationship-led: families initiate contact via a placement intake form, NCFL coordinates with NJ DDD and support coordinators (Keystone Independent Living, Disability Services & Advocacy, Skylands Family Services), and the residential pipeline is fundamentally a referral-driven model augmented by earned media, community events, and word-of-mouth.

Under CEO Steve Setteducati (since 2016), the organization has tripled its residence count to 24 across 13 Bergen County towns, opened the Paramus Achievement Center in June 2024 (a 400% capacity increase), opened a new Mahwah specialty home in October 2025 on township-donated land, and announced plans for 3 new homes plus 15 apartments in Saddle Brook in 2026. Strategic positioning emphasizes being the highest-paying I/DD agency in New Jersey (talent moat), 24/7 on-site RN/LPN coverage, and a full continuum of clinical and behavioral services — features designed to differentiate in a reimbursement-driven market where staffing quality and regulatory compliance directly determine revenue capture.

Name

New Concepts for Living

Legal name

New Concepts For Living

Website

https://ncfl.net

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

New Concepts for Living is a 501(c)(3) nonprofit that operates 24 community residences, medically supportive residences, and Achievement Center day programs for adults with intellectual and developmental disabilities across Bergen County, New Jersey, primarily funded through Medicaid and the NJ Division of Developmental Disabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochelle Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government-Funded Services (Medicaid/DDD): NCFL is a 501(c)(3) nonprofit that provides services funded primarily through Medicaid and New Jersey Division of Developmental Disabilities (DDD) programs. Adults with I/DD who qualify receive an assessment and corresponding Tier which determines their budget for services covered through Medicaid.
2. Donations and Charitable Contributions: Individual and corporate donations through one-time gifts, monthly giving programs, and planned giving. Donations support transformative programs and services.
3. Fundraising Events: Annual events including Walk-A-Thon, Golf Outing, and benefit concerts that raise funds for programs and services.
4. Affordable Housing Partnership Fees: Municipal partnerships where towns pay for affordable housing obligation credits, with NCFL homes receiving bonus credits per bedroom for zoning compliance purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Concepts for Living provides residential group homes, medically supportive community residences, and day programs for adults 21 and older with intellectual and developmental disabilities in New Jersey. The organization operates 24 community residences across Bergen County supplemented by Achievement Center day programs, with 24/7 behavioral, nursing, and therapy services delivered by qualified direct support professionals.

Product overview

New Concepts for Living (NCFL) operates as a unified service platform for adults with intellectual and developmental disabilities (I/DD) in New Jersey. The core offering consists of Community Residences (group homes) and Medically Supportive Community Residences, supplemented by the Achievement Center Day Program with locations in Paramus and Rochelle Park. Supporting services include 24/7 Behavioral Services, Nursing Services, Therapy Services (OT, PT, Speech), and Transportation. NCFL also offers an Affordable Housing Municipal Partnership. The organization has grown from 1 home in 1985 to 24 residences across Bergen County towns, and opened a new 81,500+ sq ft Achievement Center in June 2024, increasing service capacity by 400%.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Residences (Group Homes)
• Medically Supportive Community Residences
• Achievement Center Day Program
• Behavioral Services
• Nursing Services
• Therapy Services
• Transportation Services
• Affordable Housing Municipal Partnership

Quantifiable outcome

• Serves 4x the number of individuals with new Achievement Center
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Jersey Division of Developmental Disabilities (DDD)coreStrategic or Co-development PartnerNCFL operates under regulatory oversight and funding from NJ DDD. Services are funded through Medicaid based on DDD Tier assessments. DDD support coordinators help families navigate placement processes.
• Special Olympics of New Jersey (SONJ)coreStrategic or Co-development PartnerNCFL hosts the North Jersey chapter of Special Olympics, providing year-round sports training and athletic competition for individuals with intellectual disabilities. The Paramus Day Program serves as a satellite office for this chapter.
• Keystone Independent LivingminorChannel Partner/ Reseller/ DistributorSupport coordinator affiliate that helps families navigate placement and connect with NCFL services.
• Disability Services & AdvocacyminorChannel Partner/ Reseller/ DistributorSupport coordinator affiliate assisting families in placing loved ones with NCFL.
• Skylands Family ServicesminorChannel Partner/ Reseller/ DistributorSupport coordinator affiliate helping families access NCFL's services.
• ShopRiteminorGTM or Marketing PartnerCorporate sponsor for NCFL's new Achievement Center naming opportunities and events.
• DeLucaminorGTM or Marketing PartnerCorporate sponsor for NCFL's new Achievement Center naming opportunities and events.
• Northern NJ Special OlympicscoreStrategic or Co-development PartnerNCFL serves as the North Jersey chapter host for Special Olympics of New Jersey, providing sports and athletic programs for I/DD individuals.
• Mahwah TownshipcoreStrategic or Co-development PartnerLand donated by Mahwah Township for the new specialized home opened October 2025, demonstrating municipal partnership for affordable housing obligations.
• New Jersey Municipalities (Bergen County)coreStrategic or Co-development PartnerNCFL partners with municipalities to help them meet affordable housing obligations. NCFL homes receive bonus credits per bedroom, allowing towns to satisfy housing requirements efficiently.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• BrightSpring Health Services: Public diversified home- and community-based services provider offering residential, behavioral, pharmacy, and home-health services to I/DD and complex-needs populations. Comparable residential and clinical services but operates at significantly larger scale across many states.
• Easter Seals New Jersey: Established nonprofit providing residential, day, and employment services for individuals with disabilities and special needs in New Jersey. Comparable population, Medicaid funding mix, and nonprofit service model.
• Devereux Advanced Behavioral Health: Large national nonprofit operating residential and community-based programs for I/DD, autism, and behavioral health populations across multiple states. Comparable residential and day-program model but with broader geographic footprint and clinical scope than NCFL.
• Sevita Health: National for-profit provider (formerly The MENTOR Network) of home- and community-based services for I/DD and behavioral health populations, operating Medicaid-funded residential and day programs nationwide. Comparable service model at significantly larger scale.

Direct peers

• The Arc of New Jersey: New Jersey's largest I/DD advocacy and services organization operating residential, day, and family-support programs across multiple counties. Directly comparable nonprofit operating model serving the same NJ DDD-funded population and demographic as NCFL.
• Community Options: Nonprofit operator of residential group homes, day programs, and employment services for individuals with I/DD across multiple states including the Northeast. Closely comparable residential and day-program operating model and funding structure.
• Bancroft: Large nonprofit provider of residential group homes, day programs, and clinical services for individuals with I/DD, autism, and brain injury across New Jersey and Pennsylvania. Comparable continuum-of-care platform and Medicaid/DDD funding mix.
• Elwyn: Nonprofit organization providing residential, day, behavioral, and clinical services for individuals with I/DD and behavioral health needs across the Mid-Atlantic. Directly comparable residential group home and supported-living model with Medicaid funding.
• YAI - Young Adult Institute: One of the largest nonprofit I/DD providers in the U.S., operating residential programs, day habilitation, and clinical services across the NYC metro including New Jersey. Comparable service breadth and Medicaid reimbursement model.

Emerging players

• Help at Home: National provider of in-home personal care services to Medicaid-eligible seniors and persons with disabilities. Comparable Medicaid-funded personal-care model but focused on in-home rather than residential group-home delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NewConceptsForLiving
• Instagraminstagram.com/ncfl.net
• LinkedInlinkedin.com/company/new-concepts-for-living-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Concepts for Living