Felmoka

What Felmoka does

Felmoka s.r.l. is a family-owned artisanal coffee roasting company founded in 1960 in Malnate (Varese), Lombardy, by Felice Volpe and now under the data-controller stewardship of Emanuela Volpe. It sells roasted coffee directly to end consumers through its e-commerce storefront felmoka.it and supplies bars, restaurants and cafes through the Felmoka Pro HoReCa service line. The product catalog centers on seven named loose-coffee blends (Caffè Miscela — Gea, Teti, Era, Felmoka Signature, Hypnos Decaf, Donna Felice, and Felmoka Signature Decaf) offered in 250g/500g formats at €5.00–€11.00, Nespresso-compatible biodegradable capsules (€17.50–€27.00 per 50–100 pack), FAP professional capsules (€35.00 per 100) and rice-paper cialde pods (€47.00 per 150 pieces). There are no proprietary technology platforms — the company describes itself as a traditional torrefazione artigianale (artisan roastery) operating from a single visited-by-appointment roastery at Via Paolo Lazzari, 24, Malnate.

The business operates through two distinct go-to-market motions bundled into a single s.r.l. entity with €10,000 fully paid share capital. The D2C motion is transactional: pay-as-you-go pricing, account creation, promotional codes, four payment methods (Stripe, PayPal, bank transfer, cash on delivery), flat €4.50 Italy shipping and €3 surcharge for COD orders below €25. The Felmoka Pro B2B motion layers a service wrapper onto supply — personalized blend consulting, staff training, ongoing supply and 24/7 technical assistance — accessed via a dedicated phone line and contact form. The Donna Felice sub-brand (launched 2019 under an IWCA partnership) layers ethical-sourcing and female-empowerment positioning onto a subset of SKUs and operates its own community channels including a book club ("La Lettura Felice") via Instagram, Telegram and newsletter. Marketing relies on owned content (blog, newsletter, Facebook, YouTube) rather than paid acquisition, and the company has not raised external capital, made acquisitions, or expanded beyond a single Italian headquarters location.

Name

Felmoka

Legal name

Felmoka s.r.l.

Website

https://felmoka.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Felmoka s.r.l. is a family-owned Italian artisanal coffee roaster founded in 1960 in Malnate (Varese), selling seven coffee blends plus Nespresso-compatible, FAP, and rice-paper pod formats to consumers via felmoka.it and to HoReCa accounts through its Felmoka Pro service line.

Ownership category

akta.pro rank

Product category

Artisanal Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

Keywords

• Artisanal coffee roasting
• Espresso blends
• Coffee capsules
• HoReCa coffee supply
• Specialty coffee beans

Headquarters

HQ city

Malnate

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct product sales (B2C): Felmoka generates revenue by selling roasted coffee products directly to end consumers through its e-commerce platform. Products include loose coffee blends (7 varieties, 250g–500g), Nespresso-compatible capsules (50–100 pieces), FAP-compatible capsules (100 pieces), and paper pods (150 pieces). Pricing ranges from €5.00 to €47.00 per product depending on format and blend.
2. HoReCa professional supply (B2B): Felmoka Pro provides customized coffee supply, consulting, staff training, and technical assistance services to bars, restaurants, and cafes in the HoReCa sector. Revenue is generated through ongoing product supply contracts and service fees for consulting and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Felmoka is an artisanal coffee roasting company that produces and sells roasted coffee blends in multiple formats — loose coffee (250g/500g), Nespresso-compatible capsules, FAP professional capsules, and rice-paper pods — through its own e-commerce platform felmoka.it. It also operates a dedicated B2B service, Felmoka Pro, supplying bars, restaurants, and cafes with ongoing coffee supply, barista consulting, staff training, and 24/7 technical support.

Product overview

Felmoka is an artisan coffee roasting company founded in 1960 in Malnate, Italy, operating a direct-to-consumer e-commerce platform. The product portfolio centers on bulk coffee blends (Caffè Miscela) offered in seven varieties including signature blends and decaffeinated options, complemented by compatible coffee capsules (Capsule Nespresso Compatibili) and FAP professional capsules, rice-paper coffee pods (Cialde), and a B2B professional service line (Felmoka Pro) for HoReCa establishments. The Donna Felice sub-brand represents a women's empowerment initiative launched in 2019, offering IWCA-certified products whose names are inspired by mythological goddesses. The company also maintains a lifestyle blog covering coffee culture and mindful living themes.

Differentiator

Problem solved

Functional benefit

Brands

• Donna Felice: A women's empowerment project launched in 2019, featuring IWCA-certified coffee products. The brand supports women in the coffee industry through education, training, and community initiatives.
• Felmoka Pro

Products and services

• Caffè Miscela (Coffee Blends) Artisan roasted coffee blends available in bulk loose format (250g or 500g) with multiple grind types (Espresso, Moka, Grani beans, Americano/filter). Seven named varieties: Felmoka Signature, Gea, Era, Hypnos Decaf, Donna Felice, Teti, and Felmoka Signature Decaf, priced €5.00–€11.00 per package.
• Capsule Nespresso Compatibili Biodegradable and compostable coffee capsules compatible with Nespresso home machines. Available in 50–100 piece packs across multiple blends (Gea, Era, Hypnos Decaf, Teti, Felmoka Signature), priced €17.50–€27.00 per pack.
• Capsule FAP (Fully Automatic Professional) Professional coffee capsules compatible with FAP (Fully Automatic Professional) systems, designed for HoReCa environments. Available in regular and decaffeinated variants of the Felmoka Signature Blend, 100 pieces per pack, priced at €35.00.
• Cialde Felmoka Signature Blend Rice-paper coffee pods (cialde) containing the Felmoka Signature Blend, sold in packs of 150 pieces for €47.00. Designed for sustainable brewing using traditional moka-style paper pod systems.
• Felmoka Pro
• Donna Felice Sub-brand and product line launched in 2019 featuring IWCA-certified coffee products sourced from plantations supporting women's work and independence. Includes the Donna Felice loose blend and blends named after mythological goddesses (Gea, Teti, Era, Hypnos) reflecting product characteristics.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Women's Coffee Alliance (IWCA)coreStrategic or Co-development Partner · 1 January 2019The Donna Felice project, launched in 2019, is built on a partnership with IWCA. Donna Felice coffee products contain IWCA-certified coffee sourced from plantations that support women's work and independence. IWCA certification forms the ethical backbone of the Donna Felice line, which has grown into a dedicated business unit focused on female empowerment in the coffee sector.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• illy: Trieste-headquartered premium Italian coffee roaster selling espresso beans, capsules (Iperespresso), and ground coffee worldwide via retail and HoReCa. Comparable to Felmoka as an Italian roasted-coffee brand competing in the same premium retail and out-of-home channels.
• Kimbo: Naples-based traditional Italian coffee roaster competing in retail cans, capsules, and HoReCa supply domestically and internationally. Comparable to Felmoka as a fellow Italian southern-tradition roaster serving both home consumers and professional out-of-home accounts.
• Lavazza: Italy's largest coffee roaster and a global incumbent with a multi-format portfolio (beans, ground, capsules including Espresso Point and Lavazza A Modo Mio). Comparable to Felmoka as a fellow Italian coffee roasting and capsule manufacturer serving both retail and HoReCa channels.
• Segafredo Zanetti: Mass-market Italian coffee company (Bologna) with a large HoReCa presence (the chain Caffè Segafredo Zanetti), capsule systems, and retail grocery SKUs. Closely comparable to Felmoka's B2C + B2B dual model and capsule format play.

Direct peers

• Caffè Passalacqua: Naples-based family-owned Italian coffee roaster operating both an E-commerce D2C store and a HoReCa B2B supply service. Highly comparable to Felmoka in family ownership, roast-and-ground heritage positioning, online D2C sales, and café professional supply.
• Caffè Vergnano: Family-owned (since 1882) Italian coffee company selling beans, ground coffee, capsules, and pods via retail and HoReCa channels. Highly comparable to Felmoka in family ownership, heritage positioning, multi-format SKU strategy, and B2B café supply model.
• Costadoro: Turin-based Italian artisan coffee roaster (since 1890) selling beans, ground coffee, and capsules through specialty retail and HoReCa. Comparable to Felmoka as a similarly sized Italian regional roaster built on heritage and traditional roasting.
• Caffè Borbone: Naples-based Italian coffee company that scaled primarily via ESE pods and Nespresso-compatible capsules across retail and large-scale HoReCa. Comparable to Felmoka as a fellow Italian capsule/pod specialist competing in the same compatible-capsule format.
• Hausbrandt: Trieste-based traditional Italian coffee roaster (founded 1892) with loose coffee, pods, capsules, and a dedicated HoReCa professional program including barista training. Mirrors Felmoka's artisan heritage positioning, multi-format portfolio, and HoReCa service-led B2B model.
• Lollo Caffè: Italian coffee brand specializing in Nespresso-compatible and Lavazza A Modo Mio compatible capsules with a growing HoReCa presence. Comparable to Felmoka as another small-to-mid Italian capsule-format competitor targeting the same compatible-system consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCJk8gxXrE73BPRt9u0orYgQ
• Facebookfacebook.com/felmoka
• LinkedInlinkedin.com/company/torrefazionefelmoka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felmoka