What Sharkline does

Sharkline is a manufacturer of above-ground swimming pools and pool liners, operating as a brand within the Wilbar Group conglomerate alongside Atlantic Pool Products, Backyard Leisure Pools, and Vogue Pools. The company produces pools constructed from three primary material platforms — steel, aluminum, and resin — engineered for residential backyard installation and designed to provide years of outdoor recreation. Sharkline positions itself on American-made, vertically integrated manufacturing, with all major pool components (walls, liners, hardware) produced in-house rather than assembled from globally sourced parts. The company has been operating for over 60 years (founded circa 1961) and explicitly markets this tenure as evidence of design refinement and product reliability.

The business operates on a B2C/B2B model, selling pools through direct sales offices in Hauppauge, New York (US) and Lasalle, Quebec (Canada), supported by a dealer and distributor network. End customers are residential homeowners seeking backyard pool installation, with sales occurring seasonally around summer installation cycles. A secondary revenue stream runs through the mypoolwarranty.com e-commerce portal, which sells replacement parts and processes warranty claims, generating aftermarket revenue tied to the installed base. Pricing is not publicly disclosed; prospective customers must contact the company directly for quotes.

Sharkline is a privately held subsidiary brand — no venture capital, private equity, or public-ownership signals are present in the available data, and the parent Wilbar Group is itself private. Headcount is small (11–50), consistent with a focused product line within a larger multi-brand manufacturing structure rather than a standalone growth-stage company. No recent funding rounds, M&A activity, product launches, leadership changes, or technology initiatives (including AI/ML) are documented.

Name

Sharkline

Legal name

Wilbar Group

Website

https://sharkline.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharkline is a US manufacturer of above-ground swimming pools (steel, aluminum, resin) sold through direct sales offices in New York and Quebec and a dealer network, targeting residential homeowners. It operates as a brand under Wilbar Group, with an aftermarket parts channel via mypoolwarranty.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Above-Ground Pool Sales: Direct sales of manufactured above-ground pools to consumers and dealers. Pools are sold as complete units with components including steel, aluminum, or resin walls, liners, and hardware.
2. Pool Parts and Accessories: Replacement parts and accessories sold through the company's mypoolwarranty.com portal, providing ongoing revenue from the installed base of pools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Sharkline manufactures and sells above-ground swimming pools constructed from steel, aluminum, and resin materials for residential backyard installation. The company provides complete American-made pool units with proprietary wall and component engineering, supported by a parts and accessories business through its mypoolwarranty.com portal. Operations span the United States and Canada, with manufacturing scale and distribution leverage provided by its parent company, Wilbar Group.

Product overview

Sharkline offers above-ground pools as a single product line. The product portfolio centers on American-made above-ground pools constructed from steel, aluminum, and resin materials, with over 60 years of design expertise. Sharkline is one of four pool brands under the Wilbar Group umbrella, alongside Atlantic Pool Products, Backyard Leisure Pools, and Vogue Pools. The company positions itself on quality and domestic manufacturing rather than a modular or platform-based architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharkline Above Ground Pools
• Pool Parts and Accessories Replacement parts, accessories, and warranty-related components for Sharkline above-ground pools, sold through the mypoolwarranty.com online portal. Serves existing Sharkline pool owners needing repairs, replacement liners, hardware, and accessories to maintain their installed pools.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Pentair plc: Pentair is a global water treatment and pool equipment manufacturer with a broad portfolio including pumps, filters, heaters, and automation for residential pools. It is comparable to Sharkline as a broader incumbent in the residential pool category with significant scale in equipment and aftermarket parts revenue.
• Hayward Holdings, Inc. Hayward is a large US manufacturer of pool equipment, including pumps, filters, heaters, automation, and sanitizers, serving both above-ground and in-ground pool markets. While not a direct above-ground pool manufacturer, it is broadly comparable as a major incumbent in the residential pool products and aftermarket parts ecosystem in which Sharkline also participates.
• The Coleman Company (Newell Brands): Coleman is a major outdoor recreation brand under Newell Brands that has historically offered above-ground pools and inflatable pool products alongside its broader camping and outdoor portfolio. It is comparable to Sharkline as a broad incumbent in the residential above-ground pool category with mass-market distribution, though it operates across a much wider product range.

Direct peers

• Bestway Global Holding Inc. Bestway is one of the largest global manufacturers of above-ground swimming pools, inflatables, and portable spas. It competes head-to-head with Sharkline in the steel-frame and resin above-ground pool category, with strong mass-market distribution through big-box and online channels.
• Intex Recreation Corp: Intex is a leading global manufacturer of above-ground pools, inflatable pools, and related backyard recreation products. It directly competes with Sharkline in the residential above-ground pool category with overlapping price points and dealer channels, though it skews more toward inflatable and soft-sided products.
• Doughboy Recreational (Doughboy Pools): Doughboy is a long-established US manufacturer of above-ground pools, liners, and related backyard pool products. It is directly comparable to Sharkline in heritage (decades-old American brand), product category (steel and resin above-ground pools), and customer base (residential homeowners).
• Vogue Pools: Vogue Pools is a sister brand of Sharkline under the Wilbar Group, manufacturing above-ground and semi-inground pools, primarily serving the Canadian market. It is directly comparable to Sharkline in product category, materials, and target customer, with overlapping dealer relationships and a shared manufacturing footprint.
• Summer Waves / Polygroup Limited: Polygroup manufactures and sells Summer Waves branded above-ground pools, including steel-frame, resin, and quick-set pools. It is a direct competitor in the residential above-ground pool market with similar product formats and a strong retail presence at mass merchants.
• Backyard Leisure Pools: Backyard Leisure is another sister brand under Wilbar Group focused on above-ground and semi-inground pools. It is directly comparable to Sharkline as a co-branded pool manufacturer sharing the same parent group, distribution platform, and customer base in the residential pool market.
• Atlantic Pool Products (Wilbar International): Atlantic Pool Products is a sister brand under the Wilbar Group umbrella, manufacturing above-ground pools, steel-walled pools, and pool components. It is directly comparable to Sharkline as a co-owned brand in the same parent group, sharing distribution, manufacturing scale, and overlapping product lines and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharkline