Omina Industrial Automation J.S.C

What Omina Industrial Automation J.S.C does

Omina Industrial Automation J.S.C is a privately-held Vietnamese value-added technical distributor specializing in industrial automation components. Founded in 2018 and headquartered in Ho Chi Minh City, the company operates through three regional offices covering Ho Chi Minh City, Hanoi, and Da Nang, providing nationwide coverage of the Vietnamese industrial market. The entity is structured as a joint stock company (J.S.C.) with 11-50 employees under tax code 0303167992, and shows no evidence of external institutional investment, public listing, or parent company ownership.

Omina's portfolio is built around authorized distribution agreements with multiple international manufacturers. Core principals include Murrelektronik (Germany) for control cabinet electronics, connection technology, and I/O systems; Hilscher (Germany) for industrial communication gateways and PC cards; Helmholz (Germany) for PROFINET/PROFIBUS switches, NETLink gateways, and TB20 I/O; Icotek (Germany) for cable entry systems and EMC solutions; Shinko Technos (Japan) for temperature controllers, indicators, and data loggers; Wiska (Germany) for cable entries and industrial lighting; and IFM for the full sensor range (flow, pressure, level, photoelectric, proximity, IO-Link). The portfolio further extends to PCS Corp. for water quality analyzers, Teltonika for industrial VPN routers, and secondary representations of Omron, Siemens, Schneider, Danfoss, Festo, Pilz, Wenglor, and Phoenix Contact. Underlying technology spans sensors, distributed I/O and bus systems supporting PROFINET, PROFIBUS, Ethernet/IP and IO-Link protocols, control cabinet electronics (DC power supplies, safety relays, EMC filters, circuit protection modules), M8/M12 and industrial Ethernet connectors, and managed industrial networking equipment.

The business model is enterprise project-based distribution. Pricing is quote-based and not publicly disclosed, with dedicated product support (Mr. Thanh Binh) and project sales (Mr. Hoang Lam) personnel handling direct engagement with engineering and procurement teams. Customer segments are organized by vertical: Food/Beverage/Tobacco (primary), Pharmaceutical/Medical, Water Treatment, Automobile/Motorcycle, Cold Storage, and other general industries. Marketing is conducted through a bilingual Vietnamese/English corporate website (omina.com.vn), Facebook, YouTube, LinkedIn, and Zalo OA, supplemented by direct technical sales contact. No revenue, funding, or ownership data is publicly disclosed.

Name

Omina Industrial Automation J.S.C

Legal name

Omina Industrial Automation J.S.C

Website

https://omina.com.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vietnamese value-added technical distributor of industrial automation components representing international brands including IFM, Murrelektronik, Hilscher, and Helmholz. Serves industrial customers across food/beverage, pharmaceutical, water treatment, automotive, and cold storage sectors through three regional offices in Vietnam.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro industry

PRIMARYIMAGAGAL

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)

SECONDARYIMAGAGAK

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)

Keywords

• Industrial automation components
• Industrial sensors distribution
• Control cabinet electronics
• Industrial communication protocols
• Process automation solutions

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial automation product distribution: Omina distributes a comprehensive portfolio of industrial automation components sourced from international manufacturers (Murrelektronik, Hilscher, Helmholz, Icotek, Shinko Technos, Wiska, IFM, Omron, Siemens, Schneider, Danfoss, Festo, Pilz, Wenglor, Phoenix Contact, Teltonika) to industrial customers in Vietnam. Revenue is generated through product sales, with pricing typically quote-based for project and enterprise customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Omina Industrial Automation J.S.C is a value-added technical distributor and system integrator of industrial automation components in Vietnam. The company distributes sensors, I/O systems, control cabinet electronics, industrial connectivity products, and communication/protocol gateway equipment from multiple international manufacturers (IFM, Murrelektronik, Hilscher, Helmholz, Icotek, Shinko Technos, Wiska, Teltonika, Omron, Siemens, Schneider, Danfoss, Festo, Pilz, Phoenix Contact, Wenglor). It sells these products with application engineering support to industrial customers across food and beverage, pharmaceutical, water treatment, automotive, and cold storage sectors.

Product overview

Omina Industrial Automation J.S.C is a value-added distributor of industrial automation components in Vietnam, representing multiple international brands including IFM (sensors), Murrelektronik (control cabinet electronics, connection technology, I/O systems), Hilscher (protocol gateways, PC cards), Helmholz (industrial Ethernet switches, NAT firewalls, TB20 I/O systems), Icotek (cable entry systems, EMC solutions), Shinko Technos (temperature controllers, digital indicators, data loggers), Wiska (cable entries, industrial lighting), and Teltonika (industrial VPN routers). The portfolio covers sensors (flow, pressure, level, photoelectric, proximity), control cabinet devices (power supplies, transformers, circuit protection, safety relays), connection technology (M8/M12 connectors, valve connectors, cable assemblies), field I/O systems, industrial communication infrastructure (PROFINET switches, protocol gateways), and process control instruments. Projects serve food & beverage, pharmaceutical, water treatment, automotive, and cold storage industries.

Differentiator

Problem solved

Functional benefit

Products and services

• IFM Industrial Sensors Industrial sensor portfolio distributed by Omina covering flow sensors (ultrasonic, magnetic-inductive, calorimetric), pressure sensors (ceramic-capacitive with IO-Link), level sensors (capacitive), photoelectric sensors, and proximity sensors with PNP/NPN, IO-Link, and 4-20mA analog outputs. Targeted at industrial automation customers in Vietnam.
• Murrelektronik Control Cabinet Electronics Murrelektronik cabinet electronics distributed by Omina, including Emparro power supplies, transformers, DC current protectors, EMC filters, safety relays, signal converters, optocouplers, electronic circuit protection modules (MICO Pro, MICO Classic), Modlight LED machine lights, and IO-Link analog converters for industrial control cabinet builders.
• Murrelektronik Connection Technology Industrial connector and cabling products from Murrelektronik distributed by Omina, including M8 and M12 connectors, valve connectors, T-couplers, Y-connectors, cable assemblies, field-wireable connectors, and cable drums for sensor and actuator wiring.
• Murrelektronik I/O Systems Distributed I/O systems from Murrelektronik distributed by Omina, including SOLID67 modules, fieldbus I/O stations (IP20, IP67), and Cube67+ modules integrated with PROFINET for machine and plant automation deployments.
• Hilscher Industrial Communication Gateways and PC Cards Hilscher protocol gateways (netTAP series) and PC cards (cifX series) distributed by Omina, enabling conversion between PROFINET, EtherNet/IP, PROFIBUS, CANopen, and Real-Time Ethernet, and PROFIBUS DP integration via PCI interface for industrial communication.
• Helmholz Industrial Ethernet and PROFINET Switches Helmholz industrial Ethernet infrastructure distributed by Omina, including managed PROFINET switches (4/8/16 port), industrial NAT gateways/firewalls (WALL IE series), Ethernet TAPs, and TB20 distributed fieldbus I/O systems.
• Helmholz Remote Maintenance and Interface Converters Helmholz NETLink PRO gateways (PROFIBUS to Ethernet conversion with WLAN support) and interface converters for serial communication protocols distributed by Omina, enabling remote maintenance of industrial equipment.
• Icotek Cable Entry Systems Icotek cable management products distributed by Omina, including KEL-ER and KEL-DPU frames, KVT split cable glands, cable entry plates, EMC cable clamps, strain relief plates, CONFiX cable conduit systems, and ATEX-certified cable entries for hazardous areas.
• Shinko Technos Temperature Controllers and Indicators Shinko Technos temperature control and monitoring instruments distributed by Omina, including BCx2 series digital controllers, DCL-33A and ACS-13A compact controllers, LV-300 series digital indicators, SA/SE signal conditioners, HR-700 and GR-200 data loggers, and water quality management devices.
• Wiska Cable Entry and Industrial Lighting Wiska industrial cable entries (including ATEX-certified explosion-protected variants), industrial lighting solutions (Alliolight series), cold store sockets, and maritime hardware distributed by Omina in Vietnam.
• Teltonika Industrial VPN Routers Teltonika industrial cellular routers (RUT905 series) with VPN support distributed by Omina for secure remote connectivity and IIoT applications in industrial settings.
• Murrelektronik Modlink MSDD Front Panel Interfaces Murrelektronik Modlink MSDD and Modlink Heavy front panel interface modules distributed by Omina, providing sealed access to control cabinet internals for diagnostics and service while maintaining IP rating, supporting USB, Ethernet, and custom connector configurations.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Murrelektronik GmbHcoreTechnology or IntegrationMurrelektronik GmbH (alkenstraße 3, D-71570 Oppenweiler, Germany) is a key partner supplying industrial electronics for control cabinets including DC power supplies, UPS systems, EMC filters, safety relays, signal converters, switches, and I/O systems. Omina distributes Murrelektronik products in Vietnam and provides technical support for integration.
• Hilscher Gesellschaft für Systemautomation mbHcoreTechnology or IntegrationHilscher (Rheinstraße 15, 65795 Hattersheim, Germany) is a leading provider of industrial communication solutions. Omina distributes Hilscher products including PROFINET/ETHERNET IP couplers, PC cards (PCI, CIFX series), gateways (netTAP, NT100), and protocol conversion solutions for industrial Ethernet and fieldbus networks.
• Helmholz GmbH & Co. KGcoreTechnology or IntegrationHelmholz (Hannberger Weg 2, 91091 Großenseebach, Germany) supplies industrial networking and automation products distributed by Omina including TB20 I/O systems, PROFINET/PROFIBUS components, NETLink gateways, industrial Ethernet switches, NAT firewalls, and MQTT brokers.
• icotek GmbHcoreTechnology or Integrationicotek GmbH (Bischof-von-Lipp-Str. 1, 73569 Eschach, Germany) provides cable entry systems, cable glands, EMC shielding solutions, and cable routing products. Omina distributes icotek products for industrial automation applications including KEL-ER, KEL-DP, KVT series cable entries, EMC clamps, and ATEX-certified cable entries.
• SHINKO TECHNOS CO., LTD.coreTechnology or IntegrationShinko Technos (562-00352-5-1 Senbahigashi, Minoo, Osaka, Japan) manufactures temperature controllers, digital indicators, signal conditioners, data loggers, and water quality management products. Omina distributes Shinko products including BCx2, DCL-33A, ACS-13A series controllers and LV-300 level switches.
• IFM (part of ifm electronic gmbh)coreTechnology or IntegrationIFM supplies industrial sensors and automation components including pressure sensors (PA3024, PN7594, PG2894, PY9934 series), flow sensors (SM7120, SA5000, SI5000, SFR14ABB, SU7000 series), level sensors (LMT100, LMT121, LR3000), photoelectric sensors (O6P203, OGP500, OF5018), and IO-Link devices. Omina distributes the full range of IFM sensor products in Vietnam.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Digi-Key Electronics: Global electronic components distributor with deep coverage of industrial sensors, I/O, and connectivity products from overlapping brands. Most comparable as a B2B distributor of automation components to engineering buyers, again at a much larger scale.
• Rutronik Elektronische Bauelemente: European broadline distributor with a heavy industrial and automotive focus, carrying sensors, I/O, power, and connectivity lines that overlap with Omina's portfolio. Closely comparable in business model (value-added distribution) and customer mix (industrial OEMs).
• Arrow Electronics: Global broadline electronic components distributor serving industrial OEM and contract manufacturing customers. Comparable as a multi-brand distributor for industrial automation, with a presence in Asia-Pacific that competes for the same Vietnam-based buyers.
• WESCO International: Global distributor of electrical, communications, and utility products with a strong industrial automation portfolio. Comparable in carrying control-cabinet electronics, networking, and industrial connectivity for plant and factory customers.
• Avnet: Global broadline distributor of electronic components and embedded solutions. Overlaps with Omina in industrial sensors, I/O, and embedded/compute categories sold to industrial customers in Asia.
• Mouser Electronics: Global broadline electronic components distributor carrying many of the same industrial automation brands (Phoenix Contact, Murrelektronik, IFM-adjacent sensors). Directly comparable as a multi-brand catalog distributor serving industrial customers, though operating at vastly larger scale globally.
• RS Components (RS Group): Industrial-focused catalog distributor (now part of RS Group) carrying sensors, control-cabinet electronics, networking, and connectivity from many overlapping suppliers. Highly comparable in target customer (industrial MRO and design engineers) and product mix, including PROFINET/PROFIBUS-adjacent lines.

Broad incumbents

• Rockwell Automation: Global industrial automation incumbent with a large direct and distributor network across Asia-Pacific. Competes with Omina in sensors, I/O, networking, and process control, but at far greater scale and with proprietary systems that can crowd out multi-brand integrators.
• Phoenix Contact: German manufacturer of industrial connection technology, I/O, and networking whose products Omina distributes. Represents both a supplier and a competitive threat, as Phoenix Contact's direct and authorized-partner channels can bypass local distributors on larger projects.
• Siemens Digital Industries: Global automation incumbent whose products (SIMATIC, SITRANS, SCALANCE) Omina also distributes. A key competitor on the principal side, with deep direct-sales coverage in Vietnam that can disintermediate local distributors on large greenfield projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OminaChannel
• Facebookfacebook.com/Omina.I.A
• LinkedInlinkedin.com/company/omina-industrial-automation-j-s-c

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omina Industrial Automation J.S.C