RADSON
RADSON Diagnóstico por Imagem is a private diagnostic imaging center operating three units in Santa Cruz do Sul, Brazil, delivering MRI, CT, mammography, ultrasound, X-ray, DEXA, and interventional radiology to insured, corporate, SUS, and private-pay patients.
- Company typePrivate
- Founded1987
- HeadquartersSanta Cruz Do Sul, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What RADSON does
RADSON Diagnóstico por Imagem is a private for-profit diagnostic imaging center founded in 1987 and headquartered in Santa Cruz do Sul, Rio Grande do Sul, Brazil. The company operates three physical units in the city — RADSON CENTRO, RADSON ESTAÇÃO, and RADSON ANA NERY — collectively employing approximately 97 clinical, technical, and administrative staff. RADSON delivers a full spectrum of diagnostic imaging services including Magnetic Resonance Imaging (MRI), Computed Tomography (CT), digital mammography, bone densitometry (DEXA), digital X-ray, ultrasound (including obstetric and fetal medicine), interventional radiology (biopsies, punctures, drainages), and coronary CT angiography. Capital equipment includes wide-bore MRI (64 cm aperture, 160 kg capacity), high-capacity CT (66 cm aperture), and the HERA Z-20 obstetric ultrasound system with AI-enhanced 8K photo capability.
The business model is multi-channel. The core revenue stream is fee-for-service diagnostic imaging billed through more than 80 accepted health insurance plans (convenios), including UNIMED, CASSI, SAUDE BRADESCO, GEAP, and multiple union and syndicate health plans. A secondary stream is corporate occupational health contracts with companies such as DS Engenharia, Eliseu Kopp, and Germani Alimentos. RADSON also participates in the public SUS system for oncological and Hospital Ana Nery-referred imaging, and accepts private pay patients including through bundled offerings. Recent product additions include the 'Amor que Cresce' maternity package (up to 10 ultrasound sessions), the Cartão Presente (Gift Card), and an Academia Partners discount program with local fitness centers. Online appointment scheduling is enabled through agenda.otimusclinic.com, with WhatsApp as a primary patient contact channel.
RADSON's competitive positioning rests on modern imaging equipment, subspecialized radiologist coverage (Dr. Paulo Krebs and Dra. Carmela Krebs as Technical Directors, with fetal medicine and musculoskeletal specialists), three-locational coverage with extended hours including Saturdays, and an unusually broad insurance network for a mid-sized regional operator. The company operates exclusively within the Santa Cruz do Sul market, with no disclosed geographic expansion, institutional funding, M&A activity, or parent company.
RADSON firmographics
Firmographics- Name
- RADSON
- Legal name
- RADSON Diagnóstico por Imagem
- Website
- https://radson.com.br
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RADSON Diagnóstico por Imagem is a private diagnostic imaging center operating three units in Santa Cruz do Sul, Brazil, delivering MRI, CT, mammography, ultrasound, X-ray, DEXA, and interventional radiology to insured, corporate, SUS, and private-pay patients.
- Ownership category
- akta.pro rank
RADSON industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where RADSON is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
RADSON business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Diagnostic Imaging Services: Revenue from providing diagnostic imaging examinations including MRI, CT, mammography, X-ray, ultrasound, DEXA scan, and interventional radiology procedures to patients.
- Health Insurance Agreements (Convenios): Revenue from processing examinations through health insurance plans. RADSON accepts over 80 insurance providers and health plans including UNIMED, CASSI, SAUDE BRADESCO, GEAP, and numerous union/syndicate health plans.
- Occupational Health Services (Saude Ocupacional): Corporate health services for companies including DS ENGENHARIA, ELISEU KOPP CIA LTDA, and GERMANI ALIMENTOS, providing workplace health examinations.
- Gift Cards (Cartao Presente): Gift cards for diagnostic imaging services allowing customers to purchase exams for others.
- Obstetric Package (Pacote Gestante): Package services for pregnancy monitoring including up to 10 ultrasounds throughout gestation with premium imaging technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Health Insurance (Convenio) - Variable coverage based on plan |
| Unit Pricing | Pay-as-you-go | Private/Particular - Pay-per-examination |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
RADSON product offering
Product offeringCore offering
RADSON Diagnóstico por Imagem is a medical diagnostic imaging center operating three physical locations in Santa Cruz do Sul, Brazil, offering MRI, CT, digital mammography, ultrasound (including obstetric and fetal medicine), DEXA scan, bone densitometry, digital X-ray, and interventional radiology. Services are delivered through health insurance plans, SUS referrals, corporate occupational health contracts, and private pay, with online appointment scheduling and a patient results portal.
Product overview
RADSON Diagnóstico por Imagem is a medical diagnostic imaging center operating as a unified service platform with three physical locations in Santa Cruz do Sul, Brazil: RADSON CENTRO, RADSON ESTAÇÃO, and RADSON ANA NERY. The core offering consists of a broad portfolio of diagnostic imaging services including Magnetic Resonance Imaging (Ressonância Magnética), Computed Tomography (Tomografia Computadorizada), Digital Mammography (Mamografia Digital), Bone Densitometry/DEXA Scan (Densitometria Óssea/DEXA Scan), Digital X-Ray (Raio-X Digital), Ultrasound/Ecografia including obstetric and fetal medicine, and Interventional Radiology (Radiologia de Intervenção). These services are delivered across the three units with varying availability. The portfolio is augmented by two add-on service packages: the 'Amor que Cresce' maternity package — which bundles up to 10 ultrasound scans with AI-enhanced 3D and 8K imaging via the HERA Z-20 system, including morphological, Doppler, and postnatal evaluations plus family gifts — and the Cartão Presente (Gift Card), which enables customers to purchase access to RADSON's diagnostic services as a gift. An online scheduling system and patient results portal provide patient-facing digital access to the service ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Ressonância Magnética (Magnetic Resonance Imaging) Produces detailed images of organs and body structures without using radiation. State-of-the-art equipment with capacity up to 160 kg and 64 cm aperture. Offered at RADSON ESTAÇÃO and RADSON ANA NERY locations for patients requiring advanced diagnostic imaging.
- Tomografia Computadorizada (Computed Tomography) Generates detailed images of internal body structures, aiding in the evaluation of organs and tissues. Available with and without contrast. Equipment supports up to 160 kg and 66 cm aperture. Offered at RADSON ESTAÇÃO and RADSON ANA NERY locations.
- Mamografia Digital (Digital Mammography) Digital mammography technology for early detection of breast cancer. Performed at RADSON CENTRO and RADSON ANA NERY locations for women seeking preventive screening or diagnostic breast imaging.
- Ecografia / Ecografia Obstétrica (Ultrasound / Obstetric Ultrasound) Ultrasound imaging service covering general and obstetric applications. Includes standard ultrasound, obstetric ultrasound, and fetal medicine evaluations. Available at all three RADSON locations for patients requiring sonographic examinations.
- Densitometria Óssea (Bone Densitometry) Bone density assessment exam used to diagnose and monitor osteoporosis and other bone-related conditions. Available at RADSON CENTRO for patients requiring bone health evaluation.
- DEXA Scan (Densitometria) A body composition assessment exam that measures fat, lean mass, and bone mass. It can also aid in evaluating body fat distribution and is useful in monitoring conditions such as lipedema. Performed at the RADSON CENTRO location for patients requiring detailed body composition analysis.
- Raio-X (X-Ray) Conventional radiography services performed on fully digital X-ray equipment. Recently upgraded to a new digital X-ray system. Available at all three RADSON locations for patients requiring standard radiography examinations.
- Radiologia de Intervenção (Interventional Radiology) Interventional radiology procedures including biopsies, punctures, and drainages. Available at RADSON ANA NERY location for patients requiring image-guided minimally invasive procedures.
- Angiotomografia de Coronárias (Coronary CT Angiography) Non-invasive examination that evaluates coronary arteries using computed tomography. Provides detailed and safe images to aid in early diagnosis of heart disease. Offered as part of the diagnostic imaging portfolio for patients requiring cardiac evaluation.
- Pacote Gestante 'Amor que Cresce' (Maternity Package) Comprehensive maternity care package offering up to 10 ultrasound scans throughout pregnancy, including morphological ultrasound, obstetric Doppler, 3D ultrasound, and postnatal hip evaluation. Powered by HERA Z-20 high-definition ultrasound with AI-generated 8K photo option. Includes special gifts for families. Designed for expectant mothers seeking premium pregnancy monitoring and imaging experiences.
- Cartão Presente RADSON (Gift Card) Gift card offering access to RADSON's diagnostic imaging services. Allows customers to purchase diagnostic care as a gift for loved ones, covering any of RADSON's examination services. Targeted at individuals who want to give the gift of health and diagnostic care.
Quantifiable outcome
- Pregnancy monitoring with up to 10 ultrasound sessions during gestation
- +1 more outcomes
Companies that use RADSON
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
RADSON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
RADSON partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- UNIMEDcoreMajor health insurance cooperative accepted at RADSON for diagnostic imaging services. Part of extensive network of 80+ insurance providers.
- CASSIcoreHealth insurance plan for banking sector employees (Caixa de Assistencia dos Advogados). Requires authorization and accepts physical or digital card.
- SAUDE BRADESCOcoreMajor health insurance provider - RADSON accepts inpatients only for this plan.
- GEAPcoreGovernment employee health plan accepted at RADSON.
- ASSEFAZminorHealth plan for federal employees - insurance accepted.
- Hospital Ana Nery - Centro de Pesquisa ClinicacorePartnership for clinical research referrals and oncological patient care. RADSON provides diagnostic imaging for patients referred through Hospital Ana Nery's research center.
- IRES - Instituto Regional de OtorrinolaringologiaminorEar, nose, and throat institute with direct scheduling through IRES for radiology and X-ray services with medical authorization.
- AngiocardiominorDirect referral partnership for angioct coronary CT exams - patients are directly referred by the Angiocardio team.
- DS EngenhariaminorCorporate occupational health services - company requires internal medical authorization for examinations.
- Eliseu Kopp CIA LTDAminorCorporate occupational health services for tobacco industry company.
- SUS (Sistema Unico de Saude)corePublic healthcare system partnerships for oncological patients (SUS BPA) and Hospital Ana Nery patients (SUS PMAH).
- Academia PartnersminorDiscount program for partner fitness centers - gym members receive RADSON discount cards for diagnostic services.
- Various Union Health Plans (Sindicatos)corePartnerships with multiple union health plans including rural workers unions, industrial workers unions from tobacco, food, metallurgy sectors across multiple municipalities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
RADSON competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RADSON social profiles
Digital presenceRADSON financial estimates
Financial estimateRevenue estimate
Valuation estimate
RADSON leadership team
Management profileNumber of profiles
Profiles2 records
RADSON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RADSON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RADSON
What does RADSON do?
RADSON Diagnóstico por Imagem is a medical diagnostic imaging center operating three physical locations in Santa Cruz do Sul, Brazil, offering MRI, CT, digital mammography, ultrasound (including obstetric and fetal medicine), DEXA scan, bone densitometry, digital X-ray, and interventional radiology. Services are delivered through health insurance plans, SUS referrals, corporate occupational health contracts, and private pay, with online appointment scheduling and a patient results portal.
Is RADSON a public or private company?
RADSON is a private company. It is classified as unknown and is currently operating.
When was RADSON founded?
RADSON was founded in 1987. It employs 51 to 100 people.
Where is RADSON based?
RADSON is headquartered in Santa Cruz Do Sul, Brazil, in the Latin America region.
How does RADSON make money?
Five revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are health Insurance Agreements (Convenios), occupational Health Services (Saude Ocupacional), gift Cards (Cartao Presente) and obstetric Package (Pacote Gestante).
Does RADSON have an API?
No public API is recorded for RADSON.
What industry is RADSON in?
RADSON's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8000.