RADSON

What RADSON does

RADSON Diagnóstico por Imagem is a private for-profit diagnostic imaging center founded in 1987 and headquartered in Santa Cruz do Sul, Rio Grande do Sul, Brazil. The company operates three physical units in the city — RADSON CENTRO, RADSON ESTAÇÃO, and RADSON ANA NERY — collectively employing approximately 97 clinical, technical, and administrative staff. RADSON delivers a full spectrum of diagnostic imaging services including Magnetic Resonance Imaging (MRI), Computed Tomography (CT), digital mammography, bone densitometry (DEXA), digital X-ray, ultrasound (including obstetric and fetal medicine), interventional radiology (biopsies, punctures, drainages), and coronary CT angiography. Capital equipment includes wide-bore MRI (64 cm aperture, 160 kg capacity), high-capacity CT (66 cm aperture), and the HERA Z-20 obstetric ultrasound system with AI-enhanced 8K photo capability.

The business model is multi-channel. The core revenue stream is fee-for-service diagnostic imaging billed through more than 80 accepted health insurance plans (convenios), including UNIMED, CASSI, SAUDE BRADESCO, GEAP, and multiple union and syndicate health plans. A secondary stream is corporate occupational health contracts with companies such as DS Engenharia, Eliseu Kopp, and Germani Alimentos. RADSON also participates in the public SUS system for oncological and Hospital Ana Nery-referred imaging, and accepts private pay patients including through bundled offerings. Recent product additions include the 'Amor que Cresce' maternity package (up to 10 ultrasound sessions), the Cartão Presente (Gift Card), and an Academia Partners discount program with local fitness centers. Online appointment scheduling is enabled through agenda.otimusclinic.com, with WhatsApp as a primary patient contact channel.

RADSON's competitive positioning rests on modern imaging equipment, subspecialized radiologist coverage (Dr. Paulo Krebs and Dra. Carmela Krebs as Technical Directors, with fetal medicine and musculoskeletal specialists), three-locational coverage with extended hours including Saturdays, and an unusually broad insurance network for a mid-sized regional operator. The company operates exclusively within the Santa Cruz do Sul market, with no disclosed geographic expansion, institutional funding, M&A activity, or parent company.

Name

RADSON

Legal name

RADSON Diagnóstico por Imagem

Website

https://radson.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

RADSON Diagnóstico por Imagem is a private diagnostic imaging center operating three units in Santa Cruz do Sul, Brazil, delivering MRI, CT, mammography, ultrasound, X-ray, DEXA, and interventional radiology to insured, corporate, SUS, and private-pay patients.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

Keywords

• Diagnostic imaging services
• Magnetic resonance imaging
• Computed tomography scans
• Digital mammography screening
• Obstetric ultrasound services

Headquarters

HQ city

Santa Cruz Do Sul

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Revenue from providing diagnostic imaging examinations including MRI, CT, mammography, X-ray, ultrasound, DEXA scan, and interventional radiology procedures to patients.
2. Health Insurance Agreements (Convenios): Revenue from processing examinations through health insurance plans. RADSON accepts over 80 insurance providers and health plans including UNIMED, CASSI, SAUDE BRADESCO, GEAP, and numerous union/syndicate health plans.
3. Occupational Health Services (Saude Ocupacional): Corporate health services for companies including DS ENGENHARIA, ELISEU KOPP CIA LTDA, and GERMANI ALIMENTOS, providing workplace health examinations.
4. Gift Cards (Cartao Presente): Gift cards for diagnostic imaging services allowing customers to purchase exams for others.
5. Obstetric Package (Pacote Gestante): Package services for pregnancy monitoring including up to 10 ultrasounds throughout gestation with premium imaging technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

RADSON Diagnóstico por Imagem is a medical diagnostic imaging center operating three physical locations in Santa Cruz do Sul, Brazil, offering MRI, CT, digital mammography, ultrasound (including obstetric and fetal medicine), DEXA scan, bone densitometry, digital X-ray, and interventional radiology. Services are delivered through health insurance plans, SUS referrals, corporate occupational health contracts, and private pay, with online appointment scheduling and a patient results portal.

Product overview

RADSON Diagnóstico por Imagem is a medical diagnostic imaging center operating as a unified service platform with three physical locations in Santa Cruz do Sul, Brazil: RADSON CENTRO, RADSON ESTAÇÃO, and RADSON ANA NERY. The core offering consists of a broad portfolio of diagnostic imaging services including Magnetic Resonance Imaging (Ressonância Magnética), Computed Tomography (Tomografia Computadorizada), Digital Mammography (Mamografia Digital), Bone Densitometry/DEXA Scan (Densitometria Óssea/DEXA Scan), Digital X-Ray (Raio-X Digital), Ultrasound/Ecografia including obstetric and fetal medicine, and Interventional Radiology (Radiologia de Intervenção). These services are delivered across the three units with varying availability. The portfolio is augmented by two add-on service packages: the 'Amor que Cresce' maternity package — which bundles up to 10 ultrasound scans with AI-enhanced 3D and 8K imaging via the HERA Z-20 system, including morphological, Doppler, and postnatal evaluations plus family gifts — and the Cartão Presente (Gift Card), which enables customers to purchase access to RADSON's diagnostic services as a gift. An online scheduling system and patient results portal provide patient-facing digital access to the service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Ressonância Magnética (Magnetic Resonance Imaging) Produces detailed images of organs and body structures without using radiation. State-of-the-art equipment with capacity up to 160 kg and 64 cm aperture. Offered at RADSON ESTAÇÃO and RADSON ANA NERY locations for patients requiring advanced diagnostic imaging.
• Tomografia Computadorizada (Computed Tomography) Generates detailed images of internal body structures, aiding in the evaluation of organs and tissues. Available with and without contrast. Equipment supports up to 160 kg and 66 cm aperture. Offered at RADSON ESTAÇÃO and RADSON ANA NERY locations.
• Mamografia Digital (Digital Mammography) Digital mammography technology for early detection of breast cancer. Performed at RADSON CENTRO and RADSON ANA NERY locations for women seeking preventive screening or diagnostic breast imaging.
• Ecografia / Ecografia Obstétrica (Ultrasound / Obstetric Ultrasound) Ultrasound imaging service covering general and obstetric applications. Includes standard ultrasound, obstetric ultrasound, and fetal medicine evaluations. Available at all three RADSON locations for patients requiring sonographic examinations.
• Densitometria Óssea (Bone Densitometry) Bone density assessment exam used to diagnose and monitor osteoporosis and other bone-related conditions. Available at RADSON CENTRO for patients requiring bone health evaluation.
• DEXA Scan (Densitometria) A body composition assessment exam that measures fat, lean mass, and bone mass. It can also aid in evaluating body fat distribution and is useful in monitoring conditions such as lipedema. Performed at the RADSON CENTRO location for patients requiring detailed body composition analysis.
• Raio-X (X-Ray) Conventional radiography services performed on fully digital X-ray equipment. Recently upgraded to a new digital X-ray system. Available at all three RADSON locations for patients requiring standard radiography examinations.
• Radiologia de Intervenção (Interventional Radiology) Interventional radiology procedures including biopsies, punctures, and drainages. Available at RADSON ANA NERY location for patients requiring image-guided minimally invasive procedures.
• Angiotomografia de Coronárias (Coronary CT Angiography) Non-invasive examination that evaluates coronary arteries using computed tomography. Provides detailed and safe images to aid in early diagnosis of heart disease. Offered as part of the diagnostic imaging portfolio for patients requiring cardiac evaluation.
• Pacote Gestante 'Amor que Cresce' (Maternity Package) Comprehensive maternity care package offering up to 10 ultrasound scans throughout pregnancy, including morphological ultrasound, obstetric Doppler, 3D ultrasound, and postnatal hip evaluation. Powered by HERA Z-20 high-definition ultrasound with AI-generated 8K photo option. Includes special gifts for families. Designed for expectant mothers seeking premium pregnancy monitoring and imaging experiences.
• Cartão Presente RADSON (Gift Card) Gift card offering access to RADSON's diagnostic imaging services. Allows customers to purchase diagnostic care as a gift for loved ones, covering any of RADSON's examination services. Targeted at individuals who want to give the gift of health and diagnostic care.

Quantifiable outcome

• Pregnancy monitoring with up to 10 ultrasound sessions during gestation
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• UNIMEDcoreOthersMajor health insurance cooperative accepted at RADSON for diagnostic imaging services. Part of extensive network of 80+ insurance providers.
• CASSIcoreOthersHealth insurance plan for banking sector employees (Caixa de Assistencia dos Advogados). Requires authorization and accepts physical or digital card.
• SAUDE BRADESCOcoreOthersMajor health insurance provider - RADSON accepts inpatients only for this plan.
• GEAPcoreOthersGovernment employee health plan accepted at RADSON.
• ASSEFAZminorOthersHealth plan for federal employees - insurance accepted.
• Hospital Ana Nery - Centro de Pesquisa ClinicacoreOthersPartnership for clinical research referrals and oncological patient care. RADSON provides diagnostic imaging for patients referred through Hospital Ana Nery's research center.
• IRES - Instituto Regional de OtorrinolaringologiaminorStrategic or Co-development PartnerEar, nose, and throat institute with direct scheduling through IRES for radiology and X-ray services with medical authorization.
• AngiocardiominorOthersDirect referral partnership for angioct coronary CT exams - patients are directly referred by the Angiocardio team.
• DS EngenhariaminorOthersCorporate occupational health services - company requires internal medical authorization for examinations.
• Eliseu Kopp CIA LTDAminorOthersCorporate occupational health services for tobacco industry company.
• SUS (Sistema Unico de Saude)coreOthersPublic healthcare system partnerships for oncological patients (SUS BPA) and Hospital Ana Nery patients (SUS PMAH).
• Academia PartnersminorOthersDiscount program for partner fitness centers - gym members receive RADSON discount cards for diagnostic services.
• Various Union Health Plans (Sindicatos)coreOthersPartnerships with multiple union health plans including rural workers unions, industrial workers unions from tobacco, food, metallurgy sectors across multiple municipalities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/radson.radiologico
• LinkedInlinkedin.com/company/centro-radiologico-radson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RADSON