Bradford Insulation

What Bradford Insulation does

Bradford Insulation is an Australian building materials brand established in 1934, operating as the insulation and ventilation division of CSR Pty Ltd, a private diversified building products conglomerate. The company manufactures and distributes insulation and ventilation products for residential and commercial buildings, with a product portfolio centered on glasswool insulation batts (including the proprietary Comfort Touch Technology line for reduced itch and rigidity), reflective foil insulation, roof and wall insulation solutions, and power-driven ventilation systems under the AiroMatic Continuous Flow brand. Bradford also produces installation accessories such as the Bradford Perimeter Spacer for NCC compliance and holds three Environmental Product Declarations (EPDs) covering insulation manufactured across Australia.

The business operates a B2B2C distribution model, selling exclusively through a network of stockists, building material wholesalers, and certified installers across Australia; Bradford does not sell directly to end consumers but uses its website, content marketing, and a 'Find a stockist or installer' locator to drive demand to its channel partners. Its go-to-market targets three primary personas — homeowners undertaking DIY projects, trade professionals (builders, installers, contractors) handling volume installations, and architects/designers specifying products for compliance and sustainability — supported by technical resources, pack calculators, case studies, and the CSR Connect customer engagement platform.

Bradford monetizes through hardware sales of insulation and ventilation products, with no publicly disclosed pricing and per-stockist, quote-based commercial terms. The brand's competitive positioning rests on 90+ years of Australian heritage, Sensitive Choice approval from the National Asthma Council Australia, NCC-aligned product design, and integration into CSR's broader building products ecosystem alongside sister brands Gyprock, Hebel, Cemintel, AFS, Monier, and PGH. Revenue figures are not publicly disclosed, the company operates exclusively within Australia, and no external funding, M&A, or leadership changes are evident in the source material.

Name

Bradford Insulation

Legal name

CSR Pty Ltd

Website

https://bradfordinsulation.com.au

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Bradford Insulation is an Australian building materials brand (est. 1934) and division of CSR Pty Ltd that manufactures and distributes glasswool insulation, ventilation systems, and NCC-compliance accessories to homeowners, trade professionals, and architects across Australia via stockists and certified installers.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Mineral Wool Manufacturing (327993), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Fiberglass Insulation (IMADAGAA)

akta.pro secondary industries

Reflective Insulation & Radiant Barriers (IMADAGAF), Roof Insulation & Cover Boards (IMADAFAN)

Keywords

• Building insulation products
• Thermal insulation materials
• Roof ventilation systems
• Glasswool insulation batts
• Acoustic insulation solutions

Headquarters

HQ city

Ingleburn

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Insulation Products Sales: Sale of insulation materials including glasswool batts, reflective foil insulation, and related accessories to trade professionals, builders, and homeowners. Products are sold through distribution channel partners (stockists) and directly to trade professionals.
2. Ventilation Products Sales: Sale of roof ventilation systems including AiroMatic power-driven ventilation units and related accessories for residential applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bradford manufactures and supplies insulation and ventilation products for Australian residential and commercial buildings. Core offerings include glasswool insulation batts (including Gold Comfort Touch variants), reflective foil insulation, the AiroMatic power-driven roof ventilation system, and the Bradford Perimeter Spacer. Products are distributed through a network of Australian stockists, certified installers, and trade professionals for use in new construction and retrofit projects.

Product overview

Bradford Insulation is a building materials brand under CSR, offering a portfolio of insulation and ventilation products for Australian residential and commercial buildings. The product range centers on glasswool insulation batts (including the Comfort Touch Technology line for reduced itch and rigidity), roof and wall insulation solutions, power-driven ventilation systems (AiroMatic Continuous Flow), and accessories like the Perimeter Spacer for NCC compliance. The company provides Environmental Product Declarations for their insulation products manufactured across Australia, supporting sustainable building practices.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort Touch: Glasswool insulation technology with reduced itch and rigid batts for improved handling and installation comfort.
• AiroMatic
• Bradford Perimeter Spacer

Quantifiable outcome

• Compliant with NCC (National Construction Code) requirements
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CSR Building ProductscoreOthersBradford is a brand within CSR Building Products, a leading Australian building materials company. CSR Bradford represents the insulation and ventilation division, benefiting from CSR's broader distribution network, brand equity, and operational infrastructure across Australia.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Boral: Major Australian building materials and construction products supplier; competes in adjacent building-envelope categories and shares trade-channel customer overlap with Bradford.
• James Hardie: Large Australian-listed building products company focused on fibre-cement cladding and building solutions; competes broadly with CSR's portfolio and overlaps with Bradford in the building-envelope specification channel.
• Johns Manville: US-based manufacturer of insulation, roofing systems, and engineered products with global distribution; competes with Bradford in fiberglass insulation and commercial building-envelope markets.
• Saint-Gobain (Isover): Global building materials conglomerate whose Isover brand produces glasswool and mineral wool insulation, competing with Bradford in Australia and globally.

Direct peers

• ROCKWOOL: International stone-wool insulation producer selling into Australia, competing on thermal, acoustic, and fire-rated insulation against Bradford's glasswool offerings.
• Foilboard Insulation: Australian manufacturer of reflective foil insulation panels, directly overlapping with Bradford's reflective foil line and competing on NCC-compliant thermal performance.
• Kingspan Insulation: Global insulation and building envelope manufacturer with Australian distribution, overlapping with Bradford across rigid board and batt insulation categories.
• Autex Insulation: Australasian manufacturer of polyester and acoustic insulation products, competing with Bradford in residential and commercial thermal/acoustic insulation.
• Fletcher Insulation: Australian-focused insulation manufacturer (part of Fletcher Building) producing glasswool and rigid insulation products directly competitive with Bradford's portfolio.
• Knauf Insulation: Global glasswool and mineral wool insulation manufacturer with established Australian operations, directly competing with Bradford across residential and commercial insulation SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CSRBradford
• LinkedInlinkedin.com/company/csr-bradford

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradford Insulation