LookUpStrata
LookUpStrata is a family-owned Australian content platform providing free strata title information, weekly newsletters, Thursday webinars, and state-based magazines for lot owners, strata managers, and strata professionals nationwide.
- Company typePrivate
- Founded2013
- HeadquartersRockingham, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LookUpStrata does
LookUpStrata Pty Ltd is a privately held, family-owned Australian content platform founded in 2013 and registered in Western Australia (P.O. Box 7242, Secret Harbour, WA), operating via lookupstrata.com.au. The platform provides free, unrestricted information on strata title living for an audience spanning lot owners, strata managers, and strata professionals across all eight Australian states and territories. Its core product is a WordPress-based content portal comprising an editorial blog, topic and state-based factsheets (covering by-laws, levies, insurance, building defects, sustainability, and similar), weekly email newsletters, weekly Thursday webinars featuring industry experts, state-based digital magazines for NSW, QLD, VIC, and WA, a Q&A submission service ('Ask A Strata Question'), and the LookUpStrata Directory (lookupstrata.directory) of strata specialists. A national network of contributing lawyers (Kerin Benson Lawyers, Tisher Liner FC Law, JS Mueller & Co Lawyers) and strata management firms (Sara Strata, Premium Strata, Hunter Strata Management) supplies authoritative content, complemented by sponsored content from sector providers including Sedgwick, NOX Energy, and Lannock Strata Finance. Founder Nikki Jovicic leads the company.
The business operates as a community-led content and advertising platform. Revenue is generated through three streams: (i) site sponsorship and advertising (Lannock is a named site sponsor, with banner placements on the website targeting strata decision makers); (ii) chargeable member features including printable PDF versions of articles and other paid services billed via credit card or PayPal; and (iii) directory listings for strata specialists such as lawyers, strata managers, and maintenance professionals. Pricing is freemium: the core content library is free, with optional paid add-ons. The platform has 1-10 employees, no disclosed funding, no parent company or subsidiaries, and no app or public API. Customers and audience include individual lot owners seeking to interpret by-laws and levies (testimonials cited from John, Carole, Izzy), licensed strata managers seeking professional education (testimonial from 'MQ, Strata Manager'), and sponsoring advertisers in the strata services sector.
LookUpStrata firmographics
Firmographics- Name
- LookUpStrata
- Legal name
- LookUpStrata Pty Ltd
- Website
- https://lookupstrata.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LookUpStrata is a family-owned Australian content platform providing free strata title information, weekly newsletters, Thursday webinars, and state-based magazines for lot owners, strata managers, and strata professionals nationwide.
- Ownership category
- akta.pro rank
LookUpStrata industry classification
Industry- Product category
- Strata Information Publishing
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where LookUpStrata is headquartered
LocationHeadquarters
- HQ city
- Rockingham
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LookUpStrata business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Sponsorship: The platform generates revenue through advertising placements, site sponsorships, and magazine advertising. Businesses in the strata sector (such as Lannock strata finance, Sedgwick, and other strata service providers) advertise on the platform to reach key strata decision makers including lot owners, committee members, strata managers, and other strata professionals.
- Chargeable Member Features: The platform offers chargeable features and services for members beyond free content access. Payment accepted via credit card or PayPal. Members can access printable PDF versions of articles and chargeable services.
- Directory and Specialist Referrals: The LookUpStrata Directory provides a platform for strata specialists (strata managers, lawyers, maintenance professionals) to list their services, creating a referral/matching revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with core content access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
LookUpStrata product offering
Product offeringCore offering
LookUpStrata is a free, advertising-supported online information portal that provides Australian strata title information, including articles, factsheets, Q&A content, weekly newsletters, state-based digital magazines, Thursday webinars, and a directory of strata specialists. The platform serves lot owners, strata managers, and strata professionals across all Australian states and territories, monetizing primarily through advertising, sponsorships, chargeable member features, and directory listings.
Product overview
LookUpStrata is a single unified information portal providing free, unrestricted access to strata title information for Australia. The core product is the website and content portal featuring articles, Q&A, and factsheets, supplemented by four main service modules: Thursday Webinars (live expert sessions), the Weekly Newsletter (email updates), State-Based Magazines (NSW, QLD, VIC, WA editions), and the LookUpStrata Directory (network of strata professionals). Additional features include Ask A Strata Question and comprehensive state/topic-based information browsing.
Differentiator
Problem solved
Functional benefit
Products and services
- LookUpStrata Content Portal Free, unrestricted online information portal providing articles, factsheets, Q&A content, and expert-driven strata information for Australian lot owners, strata managers, and strata professionals. The core product is the website at lookupstrata.com.au, featuring strata legislation, by-laws, maintenance, sustainability, building defects, and committee governance content across all Australian states and territories.
- LookUpStrata Directory An online directory of strata specialists including strata managers, lawyers, maintenance professionals, and other service providers that lot owners and committee members can contact for assistance. The directory creates a referral and listing service connecting the strata community with verified professionals.
- Weekly Strata Newsletter A weekly email newsletter delivering the latest strata news, law updates, and articles straight to subscribers' inboxes. Helps Australian lot owners, strata managers, and professionals stay informed on legislative changes and strata developments.
- State-Based Strata Magazines In-depth monthly and bi-monthly digital magazines published in state-specific editions covering New South Wales, Queensland, Victoria, and Western Australia. Each edition explores topics particular to that state's strata challenges including legislation, case law, and governance matters.
- Thursday Strata Webinars Weekly Thursday webinar sessions where users can connect with industry leaders and experts to gain expertise for making confident strata decisions. Sessions cover topical strata issues, legislative changes, and specialized topics such as concrete cancer in strata buildings and EV charging solutions.
- Ask A Strata Question Service A Q&A submission service allowing users to submit strata, owners corporation, or body corporate questions for response from LookUpStrata's network of strata professionals, lawyers, and strata managers. The service is provided through the platform's contact interface.
Companies that use LookUpStrata
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
LookUpStrata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LookUpStrata partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Lannock Strata FinanceminorLannock Strata Finance is a site sponsor advertising on LookUpStrata. They provide strata finance services and advertise through banner placements on the website to reach strata decision makers.
- Kerin Benson LawyerscoreLaw firm specializing in strata law whose contributors (Matthew Lo, Allison Benson, Jasmin H.Singh) regularly author articles on LookUpStrata covering NSW strata legislation, by-laws, building defects, and strata management matters. Matthew Lo has contributed over 30 articles.
- Tisher Liner FC LawcoreVictorian law firm specializing in Owners Corporations whose contributor Phillip Leaman authors articles on VIC strata law, case law updates, and owners corporation governance matters.
- SedgwickcoreInsurance and risk management firm whose presenters Bruce McKenzie and Andrew Hulse conducted a national webinar on concrete cancer in strata buildings, providing expert technical content.
- NOX EnergycoreEV charging solutions provider whose presenter Charlie Richardson authored articles and conducted webinars on EV charging in strata buildings, covering technical and regulatory considerations.
- JS Mueller & Co LawyerscoreNSW strata law firm whose contributor Adrian Mueller authored articles on proposed NSW strata law changes and reforms.
- Sara StrataminorStrata management firm whose founder Tim Sara contributes articles on strata management practices, committee governance, and common property matters.
- Premium StrataminorStrata management firm whose contributor Leanne Habib authored articles on strata management, capital works funds, and duplex strata matters.
- Hunter Strata ManagementminorStrata management firm whose contributor Nathan Clarke authored articles on unit entitlements and strata scheme governance.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
LookUpStrata competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LookUpStrata social profiles
Digital presenceLookUpStrata financial estimates
Financial estimateRevenue estimate
Valuation estimate
LookUpStrata leadership team
Management profileNumber of profiles
Profiles1 record
LookUpStrata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LookUpStrata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LookUpStrata
What does LookUpStrata do?
LookUpStrata is a free, advertising-supported online information portal that provides Australian strata title information, including articles, factsheets, Q&A content, weekly newsletters, state-based digital magazines, Thursday webinars, and a directory of strata specialists. The platform serves lot owners, strata managers, and strata professionals across all Australian states and territories, monetizing primarily through advertising, sponsorships, chargeable member features, and directory listings.
Is LookUpStrata a public or private company?
LookUpStrata is a private company. It is classified as family owned and is currently operating.
When was LookUpStrata founded?
LookUpStrata was founded in 2013. It employs 1 to 10 people.
Where is LookUpStrata based?
LookUpStrata is headquartered in Rockingham, Australia, in the Oceania region.
How does LookUpStrata make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are chargeable Member Features and directory and Specialist Referrals.
Does LookUpStrata have an API?
No public API is recorded for LookUpStrata.
What industry is LookUpStrata in?
LookUpStrata's product category is Strata Information Publishing. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 51929 and its SIC code is 7310.