Robotics Laguna

What Robotics Laguna does

Robótica Laguna is a Mexican industrial engineering firm founded in 2013 and headquartered in the Lagunero Industrial Park in Gómez Palacio, Durango. The company delivers industrial robotics and automation services to large manufacturing and processing facilities, with a service scope that extends beyond pure robotics into electrical infrastructure work — including electrical substations, control panels, and industrial facility construction. Its named customer base comprises five enterprise accounts spread across five distinct industrial verticals: mining (Peñoles), dairy and food processing (Lala), packaging (Elopak), confectionery (Hershey), and meat and protein processing (Grupo Ponderosa).

The firm operates through direct enterprise field sales rather than channels or resellers, and revenue is generated on a project-based professional services basis with quote-based, non-publicly-disclosed pricing. Operations are documented in two Mexican geographies — Durango and San Luis Potosí — based on dated on-site imagery and market listings. The company maintains a basic corporate website (roboticalaguna.com) for service descriptions and inquiries, with no broader digital marketing, social, or content programs evident in the source material.

The technology footprint is classical industrial automation rather than software- or AI-driven: no AI modalities, no API or SDK, no patents or trademarks, no certifications, and no disclosed proprietary platform. The firm employs between 11 and 50 people, owns no subsidiaries, has no disclosed parent, and reports no funding rounds, M&A activity, leadership changes, or regulatory actions in the available data.

Name

Robotics Laguna

Legal name

Robótica Laguna

Website

https://roboticalaguna.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Robótica Laguna provides industrial robotics and automation services — including electrical substations, control panels, and construction — to major Mexican manufacturers such as Peñoles, Lala, Elopak, Hershey, and Grupo Ponderosa across the Durango and San Luis Potosí regions.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

Industrial Machinery Manufacturing (3332)

SIC

General Industrial Machinery & Equipment (3560), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

Keywords

• Industrial automation services
• Robotics integration
• Control panel manufacturing
• Electrical substation services
• Industrial infrastructure construction

Headquarters

HQ city

Durango

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain

Revenue model

1. Industrial Robotics Services: The company provides robotics and industrial automation services to manufacturing and industrial clients. Based on project imagery showing electrical substations, panels, and construction work, the revenue appears to be generated through project-based contracts and potentially ongoing service/maintenance relationships with industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Robótica Laguna provides industrial robotics and automation services for manufacturing facilities, including the integration of electrical substations, control panels, and construction services for industrial infrastructure. The company delivers project-based automation solutions to large enterprise manufacturers across mining, dairy, packaging, confectionery, and meat processing sectors in Mexico.

Product overview

Robótica Laguna is an industrial robotics and automation company providing services for industrial infrastructure. The company offers a single integrated service offering focused on industrial automation solutions, including electrical substations, control panels, and facility automation. Based in Gómez Palacio, Durango, Mexico, the company serves clients across multiple industrial sectors including mining (Peñoles), dairy (Lala), packaging (Elopak), and food processing (Hershey, Ponderosa).

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Robotics and Automation Services Integrated industrial robotics and automation services for manufacturing facilities, covering electrical substations, control panel fabrication, and infrastructure construction. Targeted at large enterprise manufacturers in Mexico such as Peñoles, Lala, Elopak, Hershey, and Grupo Ponderosa seeking to automate production processes and modernize electrical and control infrastructure.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Schneider Electric México: Global specialist in energy management and industrial automation with a substantial Mexican presence. Comparable to Robótica Laguna in providing electrical infrastructure and automation solutions to Mexican industrial customers, though at much larger scale and with global breadth.
• ABB México: Global leader in industrial automation, robotics, and electrification with a strong Mexican presence. Comparable to Robótica Laguna as a provider of industrial automation and robotics solutions to Mexican industrial customers, but at significantly larger scale and with proprietary robotics and electrical products.
• Rockwell Automation México: Global industrial automation and information provider with a major Mexican operation. Comparable to Robótica Laguna in delivering automation and control solutions to Mexican manufacturers, though at significantly larger scale with proprietary control systems and software.
• Festo México: Global industrial automation and pneumatics company with a sizeable Mexican operation. Comparable to Robótica Laguna as an industrial automation supplier/integrator serving Mexican manufacturers, though at much larger scale and with a broader portfolio of proprietary components.
• Mitsubishi Electric Automation: Global supplier of factory automation products (PLCs, drives, robots, HMIs) with a Mexican presence. Comparable to Robótica Laguna as a provider of industrial automation technology to Mexican manufacturers, though Mitsubishi supplies equipment and software rather than performing end-to-end integration projects.
• Siemens México: Multinational automation, electrification, and digital industrial technology provider with operations across Mexico. Comparable to Robótica Laguna in delivering industrial automation and electrical infrastructure to Mexican manufacturers, though with a much broader product portfolio and global integration capabilities.
• Yaskawa México: Global manufacturer of industrial robots and motion control with a Mexican subsidiary. Comparable to Robótica Laguna as a robotics automation provider in Mexico, supplying robots and integration to the same types of industrial customers in mining, food, and manufacturing.
• FANUC México: Leading global industrial robot and CNC manufacturer with a Mexican subsidiary serving local manufacturers. Comparable to Robótica Laguna in serving Mexican industrial automation end markets, though FANUC supplies equipment and partners with integrators rather than providing end-to-end project execution.
• KUKA Robotics (Mexico): Global industrial robotics manufacturer with a Mexican footprint supporting local integrators and end users. Comparable to Robótica Laguna as a robotics automation provider for Mexican industrial facilities, though KUKA supplies the robots while Robótica Laguna integrates them.
• Bosch Rexroth México: Global provider of drive and control technologies, factory automation, and industrial hydraulics with a Mexican operation. Comparable to Robótica Laguna as a supplier of industrial automation components and solutions to Mexican manufacturers, particularly in factory automation and motion control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/robotica-laguna-sa-de-cv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robotics Laguna