Juice Magazine
Juice Magazine is an independently owned Venice Beach print and digital publication covering skateboarding, surfing, art, and punk rock music since 1993, operating as a small editorial team under founder Terri Craft with diversified revenue from print sales, merchandise, sponsorships, and experiential products.
- Company typePrivate
- Founded1993
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Juice Magazine does
Juice Magazine (legally Juice Enterprises, Inc.) is an independently owned print and digital publication founded in 1993 and based in Venice Beach, California, covering skateboarding, surfing, art, and punk rock music through long-form interviews and cultural coverage. The publication operates as a small editorial operation led by Publisher/Editor/Owner Terri Craft and Assistant Editor Dan Levy, with 1-10 employees and no external institutional investors. Its core product is the flagship magazine, currently published through Issue 80 (released April 2025), distributed internationally including via Vertshop in Europe.
The company extends beyond print into a multi-product ecosystem including The Juice Shop (branded apparel and back-issue sales), the Juice Enterprises Specialty Store, Juice Photo Prints (Dan Levy photography), Juice TV (video content cross-distributed via YouTube), Juice Live (events), the Paint a Skate Airbnb Experience, and the Juice Benefactors supporter/donor program. The technology stack is standard: a CMS-driven publishing website with Google Analytics and Adwords, basic e-commerce, email newsletter signup, and embedded video — no proprietary platform, API, SDK, or AI capabilities are evidenced.
Juice generates revenue through a diversified but small-scale mix: print sales and subscriptions, branded merchandise, display advertising, brand sponsorships (notably Powell Peralta and Bones Bearings), direct photo print sales, and Airbnb experience fees. Pricing for advertising, subscriptions, and apparel is not publicly disclosed. The business operates without venture funding or institutional ownership, and has remained under continuous founder control for over 32 years, supported by a loyal international readership across the US, UK, France, Germany, Canada, Australia, Japan, and elsewhere.
Juice Magazine firmographics
Firmographics- Name
- Juice Magazine
- Legal name
- Juice Enterprises, Inc.
- Website
- https://juicemagazine.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Juice Magazine is an independently owned Venice Beach print and digital publication covering skateboarding, surfing, art, and punk rock music since 1993, operating as a small editorial team under founder Terri Craft with diversified revenue from print sales, merchandise, sponsorships, and experiential products.
- Ownership category
- akta.pro rank
Juice Magazine industry classification
Industry- Product category
- Action Sports & Music Print & Digital Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Juice Magazine is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Markets served
Juice Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Magazine print sales & subscriptions: Sale of physical back-issue magazines (e.g., Juice 75, 78, 80, etc.) via The Juice Shop and Juice Enterprises Specialty Store. International distribution referenced (Vertshop in Europe).
- Branded merchandise (apparel): Sale of branded apparel including hoodies and hats through the Juice Shop.
- Display advertising: Sale of on-site display advertising with dedicated "Advertise" page, plus Google Adwords integration on the website.
- Sponsorships: Sponsorship placements from brands such as Powell Peralta and Bones Bearings (Bones Brigade).
- Photo prints (Dan Levy Photography): Direct sale of fine-art photography prints via dedicated Juice Photo Prints section.
- Experiential revenue (Airbnb "Paint a Skate" Experience): Airbnb-hosted "Paint a Skate" experience driven through Juice Magazine, generating experience-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Magazine issues and subscriptions - prices not publicly listed |
| Other | — | Branded apparel and accessories (hoodies, hats) - prices not publicly listed |
| Other | — | Display advertising - quote-based |
Go-to-market motion1 record
Juice Magazine product offering
Product offeringCore offering
Juice Magazine publishes a print and online interview magazine covering skateboarding, surfing, art, and punk rock music, independently owned and operated since 1993 under Juice Enterprises, Inc. Around the magazine it sells branded apparel, back-issue magazines, and Dan Levy photography prints through The Juice Shop and the Juice Enterprises Specialty Store, and produces related content verticals including Juice TV video, Juice Live events, an email newsletter, and the Juice Benefactors supporter program.
Product overview
Juice Magazine operates as an independently owned, content-first publishing brand rather than a unified SaaS platform. Its single core product is the print and digital Juice Magazine, anchored around in-depth interviews covering skateboarding, surfing, art and punk rock music since 1993. Surrounding this core are several sub-products and modules that extend the brand: The Juice Shop (apparel and print issues retail), Juice Enterprises Store (specialty retail), Juice Photo Prints (Dan Levy photography print sales), the Juice Newsletter (email subscriptions), Juice TV (video content), Juice Live (events programming), Paint A Skate (an Airbnb Experience), and Juice Benefactors (a supporter/donor program). Editorial content verticals — Skate, Surf, Music, Art, Reviews, Alva Collection, Bones Brigade Chronicles, Dogtown Chronicles and Duty Now — act as content modules under the same magazine publication.
Differentiator
Problem solved
Functional benefit
Products and services
- Juice Magazine (flagship print & digital publication) The flagship interview magazine covering skateboarding, surfing, art and music, published continuously since 1993 under Juice Enterprises, Inc., featuring in-depth interviews with skateboarders, surfers, musicians, skatepark builders, artists and photographers, and distributed in print and online.
- The Juice Shop
Companies that use Juice Magazine
Customer profileIdeal customer profiles2 records
Juice Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Juice Magazine partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Juice Magazine competitors and assessment
Company assessmentOthers
- Powell Peralta: Iconic skateboarding brand and Juice sponsor; included as an ecosystem participant that anchors the brand's sponsorship base and shared cultural history (Bones Brigade).
- Bones Bearings: Long-standing Juice sponsor and skate-industry incumbent; included because it is both an advertiser counterparty and a cultural anchor whose fortunes affect Juice's sponsorship revenue.
Direct peers
- The Surfer's Journal: Premium independent surf publication built around long-form interviews and fine-art surf photography — directly comparable to Juice's interview-and-photo print model.
- Monster Children: Independent print and digital magazine covering skateboarding, surfing, art and music culture — the closest independent multi-vertical lifestyle competitor to Juice.
- Thrasher Magazine: Flagship U.S. skateboarding magazine, the most direct competitor in print coverage of skateboarding culture, with a similarly long independent history and sponsorship-driven model.
- Surfer Magazine: Long-running surf culture magazine (now digital) covering interviews, surf photography and lifestyle — directly comparable to Juice's surf editorial vertical.
- Transworld Skateboarding: Heritage skateboarding magazine and digital publication covering skate culture, interviews and video content — overlapping editorial scope and audience with Juice Magazine.
Regional players
- ESM (European Skateboard Magazines): Network/distributor of European skate print magazines with which Juice shares overlapping skate culture readership and international distribution overlap.
Emerging players
- Cooler Magazine: Independent print magazine covering skateboarding, surfing, art and music with a similar lifestyle-culture lens to Juice Magazine.
- King Shit: Independent skateboard print magazine focused on interviews and art — comparable as a smaller, design-forward independent print publication in the same niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Juice Magazine social profiles
Digital presenceJuice Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juice Magazine leadership team
Management profileNumber of profiles
Profiles2 records
Juice Magazine subsidiaries and ownership
Company hierarchySubsidiaries2 records
Juice Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juice Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juice Magazine
What does Juice Magazine do?
Juice Magazine publishes a print and online interview magazine covering skateboarding, surfing, art, and punk rock music, independently owned and operated since 1993 under Juice Enterprises, Inc. Around the magazine it sells branded apparel, back-issue magazines, and Dan Levy photography prints through The Juice Shop and the Juice Enterprises Specialty Store, and produces related content verticals including Juice TV video, Juice Live events, an email newsletter, and the Juice Benefactors supporter program.
Is Juice Magazine a public or private company?
Juice Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juice Magazine founded?
Juice Magazine was founded in 1993. It employs 1 to 10 people.
Where is Juice Magazine based?
Juice Magazine is headquartered in Venice, United States, in the North America region.
How does Juice Magazine make money?
Six revenue lines are on record. Magazine print sales & subscriptions are the primary driver. The others are branded merchandise (apparel), display advertising, sponsorships, photo prints (Dan Levy Photography) and experiential revenue (Airbnb "Paint a Skate" Experience).
Who are Juice Magazine's main competitors?
Others on record are Powell Peralta and Bones Bearings. Direct peers are The Surfer's Journal, Monster Children, Thrasher Magazine, Surfer Magazine and Transworld Skateboarding. ESM (European Skateboard Magazines) is listed as a regional player. Emerging players are Cooler Magazine and King Shit.
Does Juice Magazine have an API?
No public API is recorded for Juice Magazine.
What industry is Juice Magazine in?
Juice Magazine's product category is Action Sports & Music Print & Digital Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 5131 and its SIC code is 2721.