Knockout Nutrition

What Knockout Nutrition does

Knockout Nutrition is an Australian specialty retailer of sports nutrition supplements and fitness apparel, headquartered in Saint Marys, Sydney, with seven retail stores across Greater Sydney and an e-commerce storefront at knockoutnutrition.com.au that ships nationally. The company's core proposition is a curated, advisory-led retail experience — staffed by qualified nutritionists and sport scientists — that combines third-party supplement brands with an expanding portfolio of proprietary apparel and lifestyle lines such as Training Dept, CLOUDED, and the Sculpt Series. It serves the bodybuilding, strength-training, and general fitness consumer segment in the greater Sydney metropolitan area (plus national e-commerce customers), competing against discount supplement chains, specialty nutrition independents, and brand-direct e-commerce.

The business model is a multi-channel retail operation: in-store sales of supplements and apparel across the seven Sydney locations, supplemented by direct-to-consumer e-commerce. Revenue is driven by unit sales of supplements (with prices spanning approximately AUD $5 single-serve items to AUD $400+ bulk stacks) and own-brand apparel, with margin mix depending on the share of proprietary versus third-party product. The company has no disclosed funding, operates with a lean team of 1-10 employees, and has grown footprint through owner-led reinvestment, opening new stores in Rouse Hill (2019), Penrith (2022), and Eastgardens (September 2024). Brand-building relies on endorsements from competitive physique athletes including IFBB Pro Mijail Barak and Shannon Jennings, which anchor credibility within the bodybuilding and fitness community. There is no evidence of proprietary technology, AI/ML capabilities, or platform licensing revenue; the offering is fundamentally a retail and curated-brand operation.

Name

Knockout Nutrition

Legal name

Knockout Nutrition

Website

https://knockoutnutrition.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Knockout Nutrition is an Australian sports nutrition and fitness apparel retailer operating seven stores across Greater Sydney plus a national e-commerce site, selling third-party supplements and proprietary apparel lines to bodybuilding and fitness consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAOAJAL

Sports Nutrition, Hydration & Recovery Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Sports nutrition supplements
• Fitness apparel retail
• Protein powder retail
• Pre-workout supplements
• Athletic clothing brand

Headquarters

HQ city

Saint Marys

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Supplement Sales: Sale of third-party sports nutrition supplements including protein powders, pre-workouts, fat burners, amino acids, creatine, and other fitness supplements through physical stores and e-commerce.
2. Apparel Sales: Sale of branded athletic apparel including hoodies, t-shirts, shorts, leggings, sports bras, bodysuits, and accessories through retail and online channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Knockout Nutrition is a Sydney-based sports nutrition and fitness apparel retailer operating seven physical stores across Greater Sydney and an e-commerce website. The company sells third-party sports supplements from 20+ brands (protein powders, pre-workouts, creatine, amino acids, fat burners, mass gainers, and related products) alongside its own private-label apparel lines (Training Dept, CLOUDED, Sculpt Series) including hoodies, t-shirts, leggings, shorts, and sports bras. The company distinguishes itself by stocking no in-house supplement brands and providing in-store advice from qualified nutritionists and fitness staff.

Product overview

Knockout Nutrition is a multi-channel Australian sports nutrition retailer operating both physical stores across Sydney and an e-commerce platform. The business operates two distinct product lines: (1) Private-label apparel branded under Training Dept, CLOUDED, and Sculpt sub-brands, offering hoodies, t-shirts, shorts, leggings, sports bras, bodysuits, and accessories; and (2) Third-party supplement brands including Optimum Nutrition, Ghost, EHP Labs, International Protein, Max's, Rule 1, Zombie Labs, Gen-Tec, and many others, spanning protein powders, pre-workouts, creatine, amino acids (EAA/BCAA), fat burners, mass gainers, greens & gut health, hormone support, carbohydrates, and bars & snacks. The company positions itself as a community-focused fitness retailer with qualified nutritionists and fitness staff across its store locations.

Differentiator

Problem solved

Functional benefit

Brands

• KO Apparel: The company's own branded apparel line including hoodies, t-shirts, shorts, leggings, and accessories bearing the Knockout Apparel branding.
• Training Dept
• Clouded Collection
• Sculpt Series
• Icon Trackpants

Products and services

• Knockout Nutrition Apparel

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Muscle Nation: Australian-born sports nutrition and activewear brand selling protein powders, pre-workout, and athleisure apparel direct-to-consumer. Highly comparable to Knockout Nutrition's combined supplement-plus-private-label-apparel model and shares the same Sydney/Australian gym-goer target audience.
• EHP Labs: Australian sports supplement brand stocked by Knockout Nutrition (e.g., protein, pre-workout, fat burners). Comparable as a fellow Australian player in the same supplement categories, sharing the same end consumer and increasingly competing on premium positioning.

Direct peers

• Bodybuilding.com: Long-standing US online sports nutrition and supplement retailer carrying third-party brands plus content/expert advice. Closely comparable to Knockout Nutrition's e-commerce supplement business model with multi-brand assortment and content/community layer, though US-only and online-only.
• Supplement Mart: Australian multi-brand sports supplement retailer operating both physical stores and e-commerce across the country. Directly comparable to Knockout Nutrition as a multi-brand supplement chain with similar category breadth, third-party brand focus, and target customer (fitness enthusiasts and bodybuilders).
• Bulk Nutrients: Australian sports nutrition brand and DTC retailer offering protein, pre-workout, creatine and other supplements with strong online presence. Comparable to Knockout Nutrition's supplement business as both target gym-goers seeking quality sports nutrition in the Australian market, though Bulk Nutrients is manufacturer-led.
• Evolution Health: Australian multi-brand sports supplement and nutrition retailer with both physical stores and e-commerce. Directly comparable to Knockout Nutrition as a competing Australian specialty supplement retailer serving the same gym-goer and bodybuilding customer segments.

Broad incumbents

• iHerb: Global online retailer of supplements, vitamins, and sports nutrition with strong Australian customer base. Comparable to Knockout Nutrition's supplement assortment but competes on price, selection breadth, and shipping economics that a Sydney specialty retailer cannot match.
• The Vitamin Shoppe: Large US specialty retailer of vitamins, minerals, and sports nutrition supplements with hundreds of physical stores plus e-commerce. Comparable to Knockout Nutrition as a multi-brand supplement specialty retailer, but at far greater scale and broader category focus.
• GNC: Global multi-brand sports nutrition and supplement retailer with extensive store footprint and e-commerce. Comparable to Knockout Nutrition's supplement retail model across the same categories (protein, pre-workout, vitamins) but with broader geographic reach and brand portfolio.
• Holland & Barrett: International health and wellness retailer carrying sports nutrition, vitamins, and supplements in physical stores plus e-commerce. Comparable to Knockout Nutrition's multi-category supplement assortment, though broader into vitamins/wellness and operating at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/knockoutnutritionstmarys
• Instagraminstagram.com/knockoutnutrition/?hl=en
• LinkedInlinkedin.com/company/knockout-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knockout Nutrition