Ogilvy & Mather Publicidad Madrid SA

What Ogilvy & Mather Publicidad Madrid SA does

Ogilvy & Mather Publicidad Madrid SA is the Spanish operating entity of the global Ogilvy advertising network and a subsidiary of WPP, the multinational communications services conglomerate. The entity is headquartered in Madrid with an additional office in Barcelona and operates a 101–250 person multidisciplinary team led by CEO Jordi Urbea. It functions as a brand transformation partner serving enterprise clients across five integrated service lines: advertising, public relations, experience design, health communications, and strategic consulting. The Madrid office draws on the global Ogilvy network spanning 80+ countries for cross-market campaign coordination, talent pooling, and methodology sharing.

The client roster reflects an enterprise-only, top-of-funnel go-to-market approach with direct engagement from senior leadership into brand marketing and procurement functions. Named logos span Automotive (Audi, Volkswagen, Seat), Banking (ING), Beverages (Cruzcampo, Coca-Cola Signature Mixture), Pharmaceuticals and Health (Cinfa), Food and Consumer Goods (Nestle, Gerber, Central Leche Asturiana), Travel (Iberia), Fashion Retail (Zalando), Technology (Twitter), and Government/Social Sector (ONCE). This breadth provides vertical diversification but also exposes the entity to multi-year agency review cycles typical of large multinational clients, where group-level procurement decisions can consolidate or churn multiple brand accounts simultaneously.

Revenue mechanics are characteristic of professional services agencies: income is generated through project-based fees for discrete campaigns, retainer arrangements for ongoing AOR (agency-of-record) mandates, and media buying commissions where applicable. Pricing is negotiated directly with senior client stakeholders rather than via self-serve or volume channels. The underlying technology stack is intentionally not disclosed because the value proposition is delivered primarily through human creative talent, strategic frameworks, and the Ogilvy network's proprietary brand and methodologies rather than software platforms; distribution relies on direct client engagement supported by the company's website (ogilvy.es) and active corporate social channels on Twitter, Facebook, Instagram, and LinkedIn.

Name

Ogilvy & Mather Publicidad Madrid SA

Legal name

Ogilvy & Mather Publicidad Madrid SA

Website

https://ogilvy.es

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Ogilvy & Mather Publicidad Madrid SA is the Spanish arm of the global Ogilvy advertising network and WPP subsidiary, providing integrated advertising, PR, experience design, health communications, and consulting services to enterprise clients across Spain from offices in Madrid and Barcelona.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Advertising services
• Brand strategy consulting
• Public relations communications
• Healthcare marketing communications
• Brand experience design

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Marketing Services: Ogilvy generates revenue through providing advertising, PR, experience design, health communications, and consulting services to enterprise clients. Revenue is derived from professional services fees, which may include project-based fees, retainer arrangements, and media buying commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ogilvy Spain is a professional advertising and marketing services agency that designs brands, transforms them into experiences, and communicates brand stories through integrated service lines spanning Advertising, PR, Experience design, Health communications, and Consulting. The agency serves enterprise clients across verticals including automotive, banking, beverages, food, pharmaceuticals, travel, retail, and social/government sectors.

Product overview

Ogilvy Spain operates as a unified advertising and marketing services platform offering five integrated service lines: Advertising, PR, Experience, Health, and Consulting. The company positions itself as helping brands 'matter' by designing brand identity and transforming it into experiences while communicating the brand's story. Their portfolio spans multiple industry verticals including Automotive (Audi, SEAT, Volkswagen), Banking (ING), Beverages (Cruzcampo, Coca-Cola), Pharmaceuticals (Cinfa), Food (Central Lechera Asturiana, Nestlé), Travel (Iberia), Fashion (Zalando), and Disability Inclusion (ONCE). The agency combines strategic consulting with creative execution across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Traditional and digital advertising campaigns including creative development, media planning, and campaign execution across multiple channels, delivered to enterprise brand clients.
• PR Services Public relations consulting, media relations, and strategic communications services to manage brand reputation and stakeholder engagement for enterprise clients.
• Experience Services Brand experience design including immersive experiences, events, and interactive activations such as the SEAT 4D Experience, helping brands transform their identity into tangible experiences.
• Health Services Healthcare and pharmaceutical communications, including dedicated campaigns for healthcare brands like Cinfa and Gerber, building brand trust through sector-appropriate messaging.
• Consulting Services Strategic brand consulting to help brands define their meaning, coherence, and form in chaotic and unpredictable markets, supporting enterprise clients with brand strategy transformation.

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Lola MullenLowe: Independent creative agency network headquartered in Spain (Madrid/Barcelona), offering full-service advertising and integrated communications to enterprise brands. A meaningful local creative competitor and one of the largest independent agencies in the Spanish market, often competing with Ogilvy for the same Spanish enterprise mandates.

Direct peers

• Publicis Groupe (Publicis Spain / Leo Burnett Madrid): One of the global 'big four' agency holding companies competing head-to-head with WPP/Ogilvy for the same multinational enterprise advertising and marketing services budgets, with Spanish operations serving overlapping automotive, FMCG and pharma clients.
• BBDO Worldwide (BBDO Spain): Global creative advertising network with Spanish operations, competing for enterprise brand creative mandates across automotive, FMCG and consumer categories — directly comparable in service mix and client profile to Ogilvy Madrid.
• DDB Worldwide (DDB Spain): Global creative advertising network operating in Spain with comparable full-service capabilities (creative, strategy, integrated campaigns) targeting similar enterprise brand clients as Ogilvy Madrid.
• Grey (Grey Spain / AKQA): Global advertising and marketing services network with Spanish operations offering creative, digital and integrated communications to enterprise brands — directly comparable in scale and service portfolio to Ogilvy Madrid.
• Dentsu (Dentsu Spain): Global advertising and marketing services holding company with a Spanish presence, offering integrated creative, media and experience services to enterprise clients — directly comparable to Ogilvy's five-line service portfolio.
• Havas (Havas Spain): Global integrated marketing and communications group with a Madrid presence, offering advertising, media, health and experience services — closely mirroring Ogilvy's five-line service portfolio and targeting the same enterprise client base.
• Interpublic Group (IPG Mediabrands / McCann): One of the global 'big four' advertising holding companies competing directly with WPP-owned Ogilvy for full-service creative, PR and health communications engagements with enterprise brands.
• McCann Worldgroup (McCann Spain): Global full-service advertising and marketing agency network with a Spanish office, competing directly with Ogilvy Madrid for enterprise brand clients across advertising, PR and experience disciplines. Direct structural peer in scale, service mix and client base.
• Saatchi & Saatchi (Publicis): Global creative agency network under Publicis with strong presence in Spain, offering full-service advertising and brand strategy to enterprise clients — a direct competitor in the same creative-led agency category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ogilvyes
• Facebookfacebook.com/OgilvyES
• LinkedInlinkedin.com/company/ogilvy-spain
• Instagraminstagram.com/ogilvyes/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy & Mather Publicidad Madrid SA