Prairie Berries
Prairie Berries is a Canadian agricultural food company that cultivates and processes Saskatoon berries at the world's largest orchard of its kind, supplying retail consumer products and bulk ingredients to food brands, manufacturers, and distributors across North America.
- Company typePrivate
- Founded1994
- HeadquartersKeeler, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Prairie Berries does
Prairie Berries Inc. is a Canadian agricultural food company founded in 1994 by Sandy Purdy in Keeler, Saskatchewan, specializing in the cultivation and processing of Saskatoon berries. The company operates what it describes as the world's largest Saskatoon berry orchard, with its processing conducted at a CFIA-licensed facility holding SQF certification and a Third Party Food Safety Certificate from SAI Global. Headcount is reported in the 11–50 range, and the company serves both consumer retail and business-to-business ingredient markets across North America.
The company's revenue is generated through two streams. On the retail side, Prairie Berries sells Saskatoon berry spreads, IQF frozen berries, freeze-dried powder, freeze-dried whole berries, sweetened dried berries, dark chocolate-covered berries, pies, and chokecherry syrup through online partner saskmade.ca. On the B2B ingredients side, the company supplies IQF berries, purees, concentrates, pie fillings, and a "fibre boost" ingredient to food brands and manufacturers across bakery, snacks, dairy, beverages, sauces, and wellness categories. Pricing is quote-based and not publicly disclosed. Distribution is multi-channel, including Gordon Food Services (national Canada), Sysco (regional), Pratts, Pinnacle, and Pacific Fresh Fish (Saskatchewan), supported by content-led marketing through a Healthy Living blog and social media on Facebook, Instagram, and LinkedIn.
In April 2025, Prairie Berries was acquired by Grasslands Group of Companies following founder Sandy Purdy's retirement, with the acquirer citing intent to expand Saskatchewan's agricultural exports. The company has since secured a partnership with Shake Shack for Alberta-exclusive menu items featuring Saskatoon berries at the CF Chinook Centre location opening May 2026, signaling entry into tier-one food service accounts. No revenue, funding rounds, or headcount growth figures are disclosed in the source material.
Prairie Berries firmographics
Firmographics- Name
- Prairie Berries
- Legal name
- Prairie Berries Inc.
- Website
- https://prairieberries.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Prairie Berries is a Canadian agricultural food company that cultivates and processes Saskatoon berries at the world's largest orchard of its kind, supplying retail consumer products and bulk ingredients to food brands, manufacturers, and distributors across North America.
- Ownership category
- akta.pro rank
Prairie Berries industry classification
Industry- Product category
- Specialty Berry Products
- NAICS
- Berry (except Strawberry) Farming (111334)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)
- akta.pro secondary industries
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Berry Sorting & Packing Facilities (AFAOAGAD)
Keywords
Where Prairie Berries is headquartered
LocationHeadquarters
- HQ city
- Keeler
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Prairie Berries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Products: Direct-to-consumer sales of Saskatoon berry products including spreads, frozen berries, freeze-dried powder, dried berries, chocolate-covered berries, pies, and syrups through online retail partner saskmade.ca
- Ingredients B2B: Bulk ingredient sales to food brands, manufacturers, bakeries, snacks, dairy, beverages, sauces, and wellness companies in various formats (IQF, puree, concentrate, fruit topping, pie filling)
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Prairie Berries product offering
Product offeringCore offering
Prairie Berries cultivates Saskatoon berries at the world's largest Saskatoon berry orchard in Keeler, Saskatchewan, and processes them into consumer-facing retail products (spreads, IQF frozen berries, freeze-dried powder, dried berries, dark chocolate-covered berries, freeze-dried whole berries, pies, chokecherry syrup) sold through online and food service channels, as well as bulk B2B ingredients (IQF, purees, concentrates, pie filling, fibre boost) supplied to food manufacturers, bakeries, dairy, snack, beverage, sauce, and wellness brands across North America.
Product overview
Prairie Berries is an agricultural food company specializing in Saskatoon berries, operating as the world's largest Saskatoon berry orchard. The company's product portfolio consists of consumer-facing retail products including spreads, frozen berries, freeze-dried products, dried berries, chocolate-covered berries, pies, and syrups sold through online retail partners. Additionally, the company offers bulk ingredient products (IQF berries, purees, concentrates, pie fillings, fibre boost) for food manufacturers, bakeries, dairy, snacks, beverages, sauces, and wellness brands. The company distributes through multiple channels including Gordon Food Services, Pratts Food Service SK, Sysco, Pinnacle Distributor SK, and Pacific Fresh Fish SK.
Differentiator
Problem solved
Functional benefit
Products and services
- Saskatoon Berry Spread A fruit spread made from Saskatoon berries, sold in 212ml retail packaging through the saskmade.ca online retail partner for health-conscious consumers.
- Frozen Saskatoon Berries (IQF)
- Freeze Dried Saskatoon Berry Powder
- Sweetened Dried Saskatoon Berries
- Dark Chocolate Covered Saskatoon Berries
- Freeze Dried Whole Saskatoon Berries
- Saskatoon Berry Pie
- Chokecherry Syrup
- Saskatoon Berry Ingredients (B2B)
Quantifiable outcome
- 2x more Fibre, Potassium & Iron than Blueberries
- +2 more outcomes
Companies that use Prairie Berries
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Prairie Berries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prairie Berries partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grasslands Group of CompaniescoreGrasslands Group of Companies acquired Prairie Berries in April 2025 following founder Sandy Purdy's retirement. The acquisition aims to expand Saskatchewan's agricultural exports while maintaining Prairie Berries' focus on quality and sustainability.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prairie Berries competitors and assessment
Company assessmentBroad incumbents
- Driscoll's: World's largest berry marketer with vertically integrated sourcing of strawberries, blueberries, raspberries, and blackberries. Comparable to Prairie Berries on the 'single superfruit' category-defining brand model and B2B supply scale, though Driscoll's operates a much broader berry portfolio globally.
- Hain Celestial Group: Large North American natural and organic food company with freeze-dried fruit snacks, frozen fruit, and B2B ingredient offerings under brands like Celestial Seasonings and Garden of Life. Comparable to Prairie Berries on freeze-dried fruit retail formats and clean-label ingredient positioning, though Hain operates across many categories at much larger scale.
- Sun-Rype Products: Canadian fruit-based snacks and juice producer with national retail distribution and B2B ingredient supply. Comparable to Prairie Berries on Canadian heritage, fruit-based retail product portfolio (snacks, juices, dried fruit), and food manufacturer ingredient channels.
- Cascadian Farm: Organic frozen berries and fruit products brand owned by General Mills with national grocery distribution. Comparable to Prairie Berries on retail frozen berry SKUs and the broader 'organic/superfruit' positioning, though it is a brand-led incumbent with a wider fruit portfolio.
Direct peers
- Fruit d'Or: Quebec-based cranberry and blueberry processor operating one of the world's largest cranberry plantations, with a significant B2B organic fruit ingredient business. Comparable to Prairie Berries as a Canadian specialty berry grower-processor selling branded retail and bulk ingredients to North American food manufacturers.
- Stahlbush Island Farms: Vertically integrated grower-processor of frozen berries, purees, and IQF ingredients serving food manufacturers. Directly comparable to Prairie Berries on farm-to-ingredient value chain, B2B puree/IQF formats, and sustainability-led positioning.
- Oxford Frozen Foods: Canada's largest processor of wild blueberries, with vertically integrated farming and IQF/frozen ingredient supply to food manufacturers worldwide. Directly comparable to Prairie Berries as a Canadian specialty berry grower-processor serving both retail and B2B ingredient channels.
- Wyman's: One of North America's largest wild blueberry processors with frozen retail SKUs and a B2B ingredient business serving food manufacturers. Comparable to Prairie Berries on integrated berry cultivation, IQF processing, multi-format ingredient supply, and retail brand building around a single superfruit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Prairie Berries social profiles
Digital presencePrairie Berries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prairie Berries leadership team
Management profileNumber of profiles
Prairie Berries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prairie Berries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prairie Berries
What does Prairie Berries do?
Prairie Berries cultivates Saskatoon berries at the world's largest Saskatoon berry orchard in Keeler, Saskatchewan, and processes them into consumer-facing retail products (spreads, IQF frozen berries, freeze-dried powder, dried berries, dark chocolate-covered berries, freeze-dried whole berries, pies, chokecherry syrup) sold through online and food service channels, as well as bulk B2B ingredients (IQF, purees, concentrates, pie filling, fibre boost) supplied to food manufacturers, bakeries, dairy, snack, beverage, sauce, and wellness brands across North America.
Is Prairie Berries a public or private company?
Prairie Berries is a private company. It is classified as corporate owned and is currently acquired.
When was Prairie Berries founded?
Prairie Berries was founded in 1994. It employs 11 to 50 people.
Where is Prairie Berries based?
Prairie Berries is headquartered in Keeler, Canada, in the North America region.
How does Prairie Berries make money?
Two revenue lines are on record. Retail Products are the primary driver. The others are ingredients B2B.
Who are Prairie Berries's main competitors?
Broad incumbents on record are Driscoll's, Hain Celestial Group, Sun-Rype Products and Cascadian Farm. Direct peers are Fruit d'Or, Stahlbush Island Farms, Oxford Frozen Foods and Wyman's.
Does Prairie Berries have an API?
No public API is recorded for Prairie Berries.
What industry is Prairie Berries in?
Prairie Berries's product category is Specialty Berry Products. Its primary akta.pro industry code is AFAKAFAG, Frozen Fruit & Vegetable Processing (IQF, Frozen Blends), with a secondary code of AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries). Its NAICS code is 111334 and its SIC code is 2030.