Myynnin ja markkinoinnin ammattilaiset

What Myynnin ja markkinoinnin ammattilaiset does

Myynnin ja markkinoinnin ammattilaiset MMA (Finnish Professionals of Sales and Marketing) is a non-profit professional trade union founded in the early 1890s in Finland, serving sales, marketing, and purchasing professionals. The organization serves approximately 15,000 members across 22 regional associations, with a 20-person office team based in Pasila, Helsinki. MMA is a member of the Akava confederation of professional and managerial staff unions and is affiliated with the KOKO unemployment fund for highly educated professionals.

MMA's core products are delivered through the Oma MMA digital member portal (oma.mma.fi), built on Microsoft 365 and Azure AD B2C, providing subscription access to unemployment insurance (KOKO), specialized employment-law legal services, a catalog of hundreds of annual training courses and over 40 recorded sessions, career coaching with salary benchmarking (Palkkatutkimus), and lifestyle benefits including over 80 holiday apartments across Finland. Revenue is generated almost exclusively through recurring monthly membership fees tiered by employment status (€33/month for employed members including KOKO, €27.25/month without KOKO, €23.70/month for entrepreneurs, free for students, and €69/year for pensioners), with member discounts supplemented through partnerships with If, Turva, and Kaleva insurance, DanskeBank, Fressi fitness, and Viking Line travel.

The go-to-market motion is community-led and event-driven: membership is acquired through professional networking, regional association onboarding, word-of-mouth referrals, and an extensive training and webinar calendar. MMA uses a multi-channel digital presence (website, Oma MMA portal, email newsletter, Facebook, LinkedIn, Twitter, and a referral program) plus third-party integrations including Lyyti for event registration, Leadoo for chatbot engagement, and Microsoft Clarity together with Google Analytics and Ads for acquisition analytics. The technology stack is standard SaaS with no proprietary AI models or patents; AI is used principally through a Leadoo chatbot and packaged as training content (ChatGPT, Claude, Microsoft 365 Copilot, Google Gemini, Canva AI) for members.

Name

Myynnin ja markkinoinnin ammattilaiset

Legal name

Myynnin ja markkinoinnin ammattilaiset ry

Website

https://mma.fi

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

MMA is a Finnish non-profit professional trade union founded in the early 1890s, serving approximately 15,000 sales, marketing, and purchasing professionals through membership subscriptions that bundle unemployment insurance, legal services, training, and lifestyle benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Primary revenue stream from membership fees. Employed members pay 33€/month (including KOKO fund) or 27.25€/month without fund. Entrepreneur members pay 23.70€/month. Student membership is free. Pensioner membership is 69€/year.
2. KOKO Unemployment Fund Membership: Additional monthly fee of 5.75€ for KOKO unemployment fund membership bundled with MMA membership for employed members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MMA is a Finnish non-profit professional association (trade union) for sales, marketing, and communications professionals. It sells annual memberships that bundle legal advisory, an integrated unemployment insurance fund (KOKO), professional training courses, career coaching, a salary survey, member discounts via the Member+ portal, holiday apartments, and an insurance package.

Product overview

MMA (Myynnin ja markkinoinnin ammattilaiset) is a Finnish professional trade union serving sales and marketing professionals since the 1890s. The organization's core offering is membership services delivered through its Oma MMA member portal, which provides integrated access to unemployment insurance (KOKO fund), legal services, professional courses and events, career coaching, and member benefits including holiday apartments, insurance packages, and banking partnerships. The union operates through 22 regional associations with approximately 15,000 members, offering structured membership types for employed professionals, entrepreneurs, students, and pensioners at varying fee levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Oma MMA online member portal Online self-service portal where MMA members manage their membership, access member services, register for courses and events, and use association tools. Available to members of the trade union.
• KOKO unemployment insurance fund membership Unemployment insurance fund available to MMA members, providing income protection in case of unemployment for Finnish salaried employees and entrepreneurs in sales, marketing, and communications.
• Legal advisory services for members Industry-specialised legal advice on employment, contract, and related matters for MMA members working in sales, marketing, and communications. Includes a free initial consultation.
• Professional courses and events Training courses and in-person or online events delivered for MMA members to develop professional skills and network within the sales, marketing, and communications community in Finland.
• Career coaching services One-on-one career coaching and career development support for MMA members, including job seekers and those looking to advance within sales, marketing, or communications roles.
• Salary survey (Palkkatutkimus) Industry-specific salary survey covering compensation levels in sales, marketing, and communications roles in Finland, available to MMA members as a benchmarking resource.
• Member+ benefits portal (Akava) Curated discounts and benefits from partner companies covering insurance, travel, leisure, and everyday services, accessed by MMA members via the Akava-operated Member+ portal.
• MMA holiday apartments Holiday apartment accommodation offered to MMA members as part of their member benefits package.
• MMA member insurance package Bundled insurance product offered to MMA members, providing supplementary coverage relevant to employed and self-employed professionals in sales, marketing, and communications.

Quantifiable outcome

• Earnings-related daily allowance of 2,286€/month for members earning 5,000€/month through KOKO fund
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• AkavacoreStrategic or Co-development PartnerMMA is a member of Akava, the Confederation of Unions for Professional and Managerial Staff in Finland. Through this partnership, MMA members gain access to Akava's Member+ program offering additional benefits from various product and service providers.
• KOKO (Korkeasti koulutettujen työttömyyskassa)coreStrategic or Co-development PartnerKOKO is Finland's unemployment fund for highly educated professionals. MMA members can join KOKO through MMA, receiving earnings-related unemployment benefits. The fund provides daily allowance of up to 2,286€/month for members earning 5,000€ salary.
• If InsurancemajorGTM or Marketing PartnerIf Insurance provides MMA's membership insurance package including leisure travel insurance, leisure accident insurance, professional liability insurance, and organizational insurance. Members receive discounts on If's home insurance and serious illness cover.
• Turva InsuranceminorGTM or Marketing PartnerMMA members receive a 10% membership discount on Turva's voluntary home, personal, and vehicle insurance policies. Additional 10% owner discount available for multiple policies.
• Kaleva InsuranceminorGTM or Marketing PartnerMMA members can purchase Kaleva insurances including life insurance and accident insurance package for children at member prices. Life insurance available for individuals or couples.
• DanskeBankminorGTM or Marketing PartnerMMA members receive discounts on DanskeBank's mortgage and investment services tailored to different life situations. Graduate benefits package available for recent graduates.
• FressiminorGTM or Marketing PartnerFinnish fitness and wellness center chain offering MMA members enrollment without fee and 5€ discount on monthly gym membership fees at nearly 50 centers across Finland.
• Member+ (Akava Benefits Portal)majorChannel Partner/ Reseller/ DistributorMember+ is a free member benefit portal for all Akava association members. Through Member+, MMA members access holiday apartment bookings (both MMA's own and other Akava associations' properties) and various other benefits.
• Viking LineminorGTM or Marketing PartnerPartnership for member travel benefits including cruise services to Tallinn and other destinations.
• Työvalmennus FutuuriminorStrategic or Co-development PartnerCareer coaching and training service provider partnered with MMA for delivering employment and career development services to members.
• TJS OpintokeskusminorStrategic or Co-development PartnerEducational service provider partnered with MMA for delivering training and educational content. Member participation data is shared for statistical purposes.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Sales & Marketing Executives International (SMEI): Global professional association specifically for sales and marketing executives. Directly comparable in target audience and value proposition (training, certification, networking) to MMA's Finnish market focus.
• Ylemmät Toimihenkilöt YTN: Finnish federation of unions for higher-educated salaried employees, coordinating collective bargaining and advocacy for member unions. Operates as an adjacent federation to Akava, providing comparable collective services.
• Suomen Ekonomit: Finnish trade union for university-educated business professionals (economists), affiliated with Akava. Closest peer in structure, mission, and member profile to MMA, though serving a broader business graduate population rather than the sales/marketing niche.
• Tekniikan Akateemiset TEK: Akava-affiliated Finnish trade union for engineers, architects, and science professionals. Operates with similar structure including KOKO-style unemployment fund benefits, training programs, and member services, making it a structural peer to MMA.
• Chartered Institute of Marketing (CIM): UK-based professional body for marketing professionals offering membership, training, certifications, and career resources. Closest international analog to MMA in terms of focus on marketing professionals specifically (rather than broader white-collar workers).
• Tradenomiliitto TRAL: Trade union for business polytechnic graduates in Finland, also Akava-affiliated. Operates with similar membership services, regional chapters, and unemployment fund (Erko) integration, making it directly comparable to MMA's operating model.
• Pro: Finnish trade union for white-collar and professional employees, with similar service model including legal services, training, and unemployment fund. Direct competitor for membership among Finnish salaried employees.

Regional players

• Deutscher Marketing Verband (DMV): German professional association for marketing professionals offering similar membership services, training, and networking. Operates in a comparable European professional context but does not directly compete in Finland.

Broad incumbents

• American Marketing Association (AMA): Large US-based professional association for marketing professionals with 30,000+ members. Comparable in mission (advancing marketing profession) but operates at significantly larger scale and offers different credentialing/certification model.
• Akava: Confederation of Unions for Professional and Managerial Staff in Finland, of which MMA is a member. Acts as the umbrella organization providing shared services (Member+ portal, advocacy) to MMA and similar member unions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mmaliitto
• Facebookfacebook.com/mmaliitto
• LinkedInlinkedin.com/company/myynnin-ja-markkinoinnin-ammattilaiset-mma

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myynnin ja markkinoinnin ammattilaiset