Viacom Digital Media Group

What Viacom Digital Media Group does

Paramount is a global multimedia entertainment company operating a platform-plus-brands architecture centered on direct-to-consumer streaming. Its flagship product, Paramount+, is a subscription video-on-demand and live streaming service combining live sports, breaking news, and entertainment content, complemented by Pluto TV, the company's free ad-supported streaming television (FAST) service offering hundreds of live and linear channels plus on-demand content. Supporting the streaming core is a portfolio of wholly-owned sub-brands spanning filmed entertainment (Paramount Pictures, founded 1912 with a library of more than 1,000 film titles), broadcast television (CBS Entertainment, CBS News with 28 owned stations, CBS Sports), cable networks (MTV, Nickelodeon, Comedy Central, BET Media Group), and production (Skydance Animation).

The company monetizes through three primary revenue streams: recurring subscription revenue from Paramount+, advertising revenue from Pluto TV, and licensing, theatrical, and distribution revenue from Paramount Pictures' global film operations. Distribution spans subscription streaming, free ad-supported streaming, broadcast television, theatrical release, and digital news platforms. It serves five distinct consumer segments — general entertainment seekers, families with children, millennial and Gen Z audiences, sports fans, and the Black community — via dedicated sub-brand positioning.

The corporate entity traces its roots to the 2019 Viacom-CBS merger that formed ViacomCBS, which rebranded to Paramount in 2022 to align corporate identity with the Paramount Pictures heritage and DTC streaming strategy. A merger with Skydance announced in 2025 produced the current legal entity, Paramount Skydance Corporation, a publicly-traded company headquartered in New York with 10,000+ employees and a global operating footprint.

Name

Viacom Digital Media Group

Legal name

Paramount Skydance Corporation

Website

https://viacom.com

Company type

Public

Founded year

1912

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Paramount is a global multimedia entertainment company operating direct-to-consumer streaming (Paramount+, Pluto TV), broadcast television (CBS), film production and distribution (Paramount Pictures), and a portfolio of sub-brands targeting families, youth, sports fans, and the Black community.

Ownership category

akta.pro rank

Product category

Streaming Media and Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Video streaming services
• Digital entertainment
• Broadcast television
• Film distribution
• Multimedia content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paramount+ Subscription: Direct-to-consumer digital subscription video on-demand and live streaming service combining live sports, breaking news and entertainment content.
2. Pluto TV Advertising: Free streaming television service offering hundreds of live and linear channels and thousands of movies and television shows on demand, monetized through advertising.
3. Paramount Pictures Distribution: Global distributor of filmed entertainment with library of more than 1,000 film titles generating revenue through theatrical releases, licensing, and distribution agreements.

Go-to-market motion1 record

Distribution channels5 records

Core offering

Paramount operates a diversified multimedia entertainment portfolio anchored by Paramount+, a direct-to-consumer subscription video-on-demand and live streaming service combining live sports, breaking news, and entertainment. Pluto TV serves as the free ad-supported streaming companion offering live and on-demand content. Paramount Pictures produces and distributes filmed entertainment with a 1,000+ title library, while CBS Television Network handles broadcast distribution. A branded sub-brand portfolio covers MTV, Nickelodeon, CBS Sports, BET, Comedy Central, CBS News, Skydance Animation, and Paramount Sports Entertainment.

Product overview

Paramount operates as a diversified multimedia entertainment company offering a platform-plus-brands architecture. The core digital product is Paramount+, a subscription video-on-demand and live streaming service. Supporting this are numerous sub-brands spanning filmed entertainment (Paramount Pictures), broadcast television (CBS Entertainment), sports programming (CBS Sports, Paramount Sports Entertainment), news (CBS News), children's entertainment (Nickelodeon), youth culture (MTV), streaming (Pluto TV), comedy (Comedy Central), Black culture (BET), and animation (Skydance Animation). The portfolio includes both subscription-based (Paramount+) and ad-supported (Pluto TV) streaming models alongside traditional broadcast and film distribution businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Paramount+ Direct-to-consumer digital subscription video on-demand and live streaming service combining live sports, breaking news, and entertainment content for general consumers globally.
• Pluto TV Leading free streaming television service offering hundreds of live and linear channels and thousands of movies and television shows on demand, monetized through advertising for general consumers globally.
• Paramount Pictures Global producer and distributor of filmed entertainment since 1912 with a library of more than 1,000 film titles, generating revenue through theatrical releases, licensing, and distribution agreements.
• CBS Entertainment Responsible for CBS Television Network programs including primetime comedy, drama, reality series, specials, children's programs, daytime dramas, game and talk shows, and late night programming.
• MTV World's premier youth entertainment brand and cultural home of the millennial generation, pioneering innovative programming for young people.
• Nickelodeon Number-one entertainment brand for kids, in its 45th year, with a diverse global business focused on children's and family programming.
• CBS Sports Year-round leader in television sports broadcasting college football, college basketball, golf, and other sporting events on the CBS Television Network.
• BET BET Media Group, the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture.
• CBS News and Stations News network combining CBS News, 28 owned TV stations, the CBS News Streaming Network, local platforms, websites, and cbsnews.com.
• Comedy Central Comedy programming brand providing audiences access to culturally relevant, provocative comedy that tells the funny truths of life.
• Paramount Sports Entertainment Premium sports storytelling content and experiences where sports and culture meet.
• Skydance Animation Develops and produces high-end feature films and television series with bold, original stories set in incredible worlds.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roku: Roku operates the leading FAST/AVOD platform via The Roku Channel, directly competing with Pluto TV in the free ad-supported streaming tier and capturing share of the same cord-cutting viewer audience Paramount targets.
• Warner Bros. Discovery: WBD operates Max streaming, HBO, CNN, TNT sports rights, and Warner Bros. film/TV studios — a direct competitor across premium streaming, broadcast/cable networks, film production, and sports rights that competes head-to-head with Paramount+ and CBS.
• The Walt Disney Company: Disney operates Disney+, Hulu, and ESPN+ in streaming alongside ABC broadcast, Disney/Pixar/Marvel/Lucasfilm film studios, and ESPN sports rights — directly mirroring Paramount's portfolio of streaming (Paramount+), broadcast (CBS), film (Paramount Pictures), and sports (CBS Sports) assets.
• Fox Corporation: Fox operates the Fox broadcast network, Fox Sports (NFL, MLB, college sports rights), Fox News, and Tubi (FAST streaming) — a near-twin to Paramount's broadcast + sports + news + FAST streaming mix, and a direct competitor for sports rights and ad-supported streaming.
• Comcast (NBCUniversal): Comcast operates Peacock streaming, NBC broadcast, Universal Pictures film, and pay-TV distribution (Xfinity) — a near-identical portfolio structure to Paramount's, with the same streaming + broadcast + theatrical + pay-TV mix and direct competition for sports rights and film IP.
• Apple (Apple TV+): Apple TV+ is a premium subscription streaming service investing heavily in original content and live sports rights (MLS), competing directly with Paramount+ for high-value subscribers and premium content IP.
• Sony Pictures Entertainment: Sony Pictures operates Columbia Pictures, Sony Pictures Television, Crunchyroll, and a deep film/TV library that competes with Paramount Pictures for theatrical audiences and streaming licensing revenue.
• Netflix: Netflix is the global SVOD market leader and the most direct Paramount+ competitor in subscription video on-demand, original content production, and global streaming subscriber scale — competing for the same consumer entertainment dollar.
• Amazon (Prime Video): Amazon Prime Video is a global streaming competitor bundled into Prime, increasingly investing in live sports rights (NFL Thursday Night Football) and original content — competing directly with Paramount+ for streaming subscribers and premium content.

Emerging players

• Lionsgate: Lionsgate operates Starz streaming, Lionsgate film/TV studios, and competes in theatrical distribution and premium streaming — a smaller-scale peer with overlapping business in film production, distribution, and subscription streaming.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viacom Digital Media Group