Tempest Car Hire

What Tempest Car Hire does

Tempest Car Hire is a South Africa-based car rental operator, founded in 1986 and headquartered in Johannesburg. The company provides short-term and long-term vehicle rentals to corporate clients, individual business travelers, and leisure travelers, and is also positioned to serve individual consumers with temporary transportation needs (e.g., tourism, leisure travel, temporary vehicle replacement). Its homepage marketing emphasizes affordability within the South African car rental market, framing the offering against the costs and responsibilities of vehicle ownership.

The core product is straightforward vehicle rental delivered through a direct-to-consumer model. Vehicles are made available to customers via physical rental storefronts across South Africa, and the company does not appear to operate digital channels beyond its marketing website at tempestcarhire.co.za. No proprietary technology stack, mobile application, APIs, SDKs, or AI/ML capabilities are documented in the source material; certifications, patents, awards, and strategic partnerships are likewise undeclared.

Revenue mechanics are not publicly disclosed: pricing is not listed on the company website, no rate cards or contract structures are available, and the company is privately held with no reported revenue or ownership details. The business operates as a single-country, multi-segment car rental franchise competing on price within its domestic market. There is no parent company, no institutional investor footprint, no M&A history, no documented leadership team, and no subsidiary structure in the input data; ownership, legal entity details, and financial performance represent material data gaps.

Name

Tempest Car Hire

Website

https://tempestcarhire.co.za

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Tempest Car Hire is a South African car rental company founded in 1986 and headquartered in Johannesburg, offering short-term and long-term vehicle rentals to corporate clients, business and leisure travelers, and individual consumers at affordable prices in the domestic market.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle hire
• Short-term rentals
• Long-term rentals
• Corporate car rental

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Distribution channels1 record

Core offering

Tempest Car Hire is a South African car rental company offering short-term and long-term vehicle rentals to individual consumers, business travelers, and corporate clients. The company operates physical rental locations across South Africa, providing vehicles for leisure travel, corporate mobility, and temporary transportation replacement needs.

Product overview

Tempest Car Hire is a car rental company operating in South Africa, offering vehicles for short-term and long-term hire to individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Sixt Rent a Car South Africa: Sixt is a global broad incumbent with South African operations competing against Tempest in the corporate and leisure car rental segment, with significantly larger fleet scale and digital booking infrastructure.
• Bidvest Car Rental: Bidvest Car Rental is part of the diversified Bidvest Group and competes broadly with Tempest across corporate and leisure rentals in South Africa, with greater capital backing and a wider portfolio of mobility services.

Direct peers

• Hertz South Africa: Hertz South Africa is a direct competitor in the South African car rental market, offering short- and long-term rentals to corporate and individual customers through airport and off-airport locations.
• First Car Rental: First Car Rental is a South African-headquartered direct competitor offering car rental to corporate and leisure customers in the domestic market, with a similar value-oriented positioning to Tempest.
• Europcar South Africa: Europcar South Africa is a direct peer operating passenger car rental services in South Africa, serving both leisure and corporate clients with comparable short- and long-term hire offerings.
• Thrifty Car Rental South Africa: Thrifty South Africa is a value-segment direct peer of Tempest, operating passenger car rentals across the same South African geography with overlapping customer segments.
• Avis Rent a Car South Africa: Avis South Africa is a direct competitor offering passenger car rental services to corporate and leisure customers across the same South African geography as Tempest, with overlapping fleet categories and branch networks.
• Budget Rent a Car South Africa: Budget South Africa competes directly with Tempest in the value-tier car rental segment across South Africa, serving similar corporate and leisure customer profiles with comparable vehicle classes.

Regional players

• Woodford Car Hire: Woodford Car Hire is a South African regional player offering short- and long-term passenger car rentals to corporate and individual clients, comparable to Tempest in market and customer focus.
• Drive South Africa: Drive South Africa is a regional car rental operator focused on the South African market with a comparable budget-friendly positioning to Tempest, though with a stronger emphasis on tourism and 4x4 specialty vehicles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tempestcarhire
• Facebookfacebook.com/tempestcarhire
• LinkedInlinkedin.com/company/tempest-car-hire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tempest Car Hire