Berr Reisen

What Berr Reisen does

Berr Reisen GmbH is a privately held Bavarian bus tour operator and travel agency headquartered in Bruckmühl, with a multi-branch physical agency footprint across the Munich, Bruckmühl, and Rosenheim corridor in Upper Bavaria. The company runs an extensive catalog of organized group travel products including day trips, multi-day coach tours, bike tours, music-themed trips, city breaks, hiking tours, river and ocean cruises, round trips, vacation packages, family trips, and shuttle services, alongside bus charter/rental and scheduled-line services (Linienverkehr) operated from its own fleet.

The business model is built on direct-to-consumer tour sales through three reinforcing channels: physical travel agency storefronts, a content-rich website with an interactive Flippingbook digital catalog, and a telephone hotline. Product breadth spans European destinations across 17+ countries, and the company differentiates with specialized offerings including a sleeper bus (Liegebus) service, vintage oldtimer bus tours, and a Berr-Family sub-brand for family travelers. Ancillary monetization includes travel insurance referral via a partnership with ERGO Reiseversicherung and a travel voucher (Reisegutschein) gifting channel.

The company serves German-speaking leisure travelers, predominantly families and seniors in the southern Bavaria/Alpine foothills region, with a secondary market in coach-charter and scheduled-line commuters and group bookings. Its mix of in-house fleet operation plus distributed agency retail is characteristic of mid-sized regional group-tour operators in the German Markt, and the active publication of a 2026 catalog indicates ongoing operational investment despite the absence of disclosed financial or headcount data.

Name

Berr Reisen

Legal name

Berr Reisen GmbH

Website

https://berr-reisen.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Berr Reisen GmbH is a privately held Bavarian bus tour operator and travel agency based in Bruckmühl, running organized group tours, multi-day trips, cruises, charter services, and scheduled lines across 17+ European countries for German-speaking leisure and family travelers in the Munich–Bavaria region.

Ownership category

akta.pro rank

Product category

Bus Tour Operator & Travel Agency

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Adventure & Active Travel Agencies (THAKABAD), Tour & Sightseeing Coach Charters (THAIAIAB), Destination-Specific Custom Itinerary Specialists (THAKAOAN), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Bus tour operator
• Group travel services
• Coach travel packages
• Charter bus rental
• Organized holiday tours

Headquarters

HQ city

Bruckmühl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Packaged Tours: The company generates revenue through organized bus tours including day trips, multi-day trips, themed travel (cycling, music, spa/wellness, ski), and vacation packages. Prices range from approximately €35 for day trips to over €1,000 for extended multi-day tours.
2. Bus Rental: Berr Reisen offers bus rental services (Busanmietung) for groups and associations, providing vehicles with drivers for custom travel needs.
3. Travel Vouchers: Sale of travel gift vouchers (Reisegutscheine) that can be customized and sent as PDF via email after online payment.
4. Travel Insurance: Referral/commission revenue from travel insurance offerings through partnership with ERGO Reiseversicherung.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Berr Reisen is a Bavarian bus tour operator and travel agency that organizes and sells packaged coach tours—including day trips, multi-day vacations, themed trips (cycling, music, hiking, skiing), family trips, city breaks, and round trips—across Germany, Austria, Italy, Switzerland, and other European destinations. The company additionally operates scheduled bus routes (Linienverkehr), offers charter bus rental with driver for groups and associations, and sells travel gift vouchers, with travel insurance offered via partnership. Booking is available through physical travel agencies, the company website, and a telephone hotline.

Product overview

Berr Reisen is a bus travel company and travel agency (Busunternehmen und Reisebüro) operating in the Munich, Bruckmühl, and Rosenheim region of Bavaria, Germany. The company operates a fleet of touring coaches and offers a comprehensive portfolio of travel services organized into distinct product lines: BERR Tagesfahrten (day trips), BERR Mehrtagesfahrten (multi-day trips), BERR Radreisen (bike tours), BERR Musikreisen (music/concert trips), BERR Städtereisen (city breaks), BERR Wanderreisen (hiking tours), BERR Rundreisen (round trips), BERR Pendelreisen (shuttle services), BERR Urlaubsreisen (vacation packages), and BERR-Family (family-oriented trips). The company also provides Busanmietung (bus rental/charter) services including luxury liegebus (sleeper bus) options for groups and associations. Travel catalogs and digital publications are available online and by mail order. The company operates from its headquarters in Bruckmühl with multiple travel agency locations and maintains a strong presence in German-speaking Alpine tourism markets.

Differentiator

Problem solved

Functional benefit

Brands

• Berr-Family: Family travel category featuring trips for families with children
• Berr Exklusiv

Products and services

• BERR Tagesfahrten (Day Trips) Day-trip bus tours covering destinations in Germany, Austria, Italy, and Switzerland, including visits to thermal baths, mountain areas, cultural events, and scenic locations. Available as single-day excursions from the Bavaria region.
• BERR Mehrtagesfahrten (Multi-Day Trips)
• BERR Radreisen (Bike Tours)
• BERR Musikreisen (Music Trips)
• BERR Städtereisen (City Trips)
• BERR Wanderreisen (Hiking Trips)
• BERR Fluss- & Hochseekreuzfahrten (River & Ocean Cruises)
• BERR Rundreisen (Round Trips)
• BERR Pendelreisen (Shuttle Trips)
• BERR Urlaubsreisen (Vacation Trips)
• BERR-Family
• BERR Busanmietung (Bus Rental)
• BERR-Liegebus (Sleeper Bus)
• BERR Reisekataloge (Travel Catalogs)
• BERR Oldtimerfahrten (Vintage Bus Tours)
• BERR Linienverkehr (Scheduled Bus Services)
• BERR Badereisen (Beach Holidays)
• BERR Skireisen (Ski Trips)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TUI Group: Global tourism conglomerate offering packaged European holidays, coach tours, and travel agency services. Comparable product category but operates at massive international scale.
• DER Touristik: Major German tour operator offering packaged coach tours, holidays, and travel agency services. Comparable in offering packaged group travel, but at significantly larger scale and with broader product portfolio.
• FTI Group: Large German tour operator with packaged coach tours, city breaks, and themed European holidays. Comparable product mix but operates at national/international scale with broader distribution.
• FlixBus (FlixMobility): Europe's largest intercity coach operator. Comparable in coach-based passenger transport across Europe, but focuses on scheduled point-to-point routes rather than packaged leisure tours.

Direct peers

• Studiosus Reisen: German market leader in escorted cultural and multi-day coach tours across Europe. Highly comparable to Berr Reisen in escorted coach-based package tours, though operating at national scale and with broader cultural-tour specialization.
• Vetter Touristik: Family-owned German tour operator running escorted coach tours, cycling tours, and hiking trips across Europe. Highly comparable business model and product mix to Berr Reisen, including cycling and active travel.
• Schauinsland-Reisen: German tour operator specializing in packaged European holidays including coach tours, city breaks, and themed trips. Directly comparable in product mix and target customer profile.

Regional players

• Hauck Aufhäuser Touristik (Bavaria Touristik): Bavarian regional tour operator offering coach tours and packaged holidays in southern Germany and Alpine destinations. Highly comparable regional focus and customer base to Berr Reisen.
• Müller Reisen: German regional bus tour operator offering day trips, multi-day tours, and bus charter services. Closely comparable in operating model (bus-tour + charter) and regional German market focus.

Emerging players

• Nicko Cruises / Nicko Tours: German river and small-ship cruise operator with bus-included packages combining cruise and coach segments. Overlaps with Berr Reisen's river-cruise-plus-bus product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BerrReisen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berr Reisen