What ERTL Technology does

ERTL Technology GmbH is a family-owned industrial automation engineering services company founded in 2012 and headquartered in Straubing, Lower Bavaria, Germany, with approximately 30 employees. The firm delivers turnkey automation solutions for production systems by combining three disciplines under a single roof: mechanical design and construction (Catia, Solidworks 3D), electrical engineering and switching-cabinet construction (Eplan), and PLC programming plus HMI/SCADA visualization (Siemens S7/TIA, WIN CC, Zenon). Service scope extends from concept and 3D design through component manufacturing, mechanical and electrical assembly, on-site installation, and final commissioning, with additional capability in the restructuring and modernization of legacy plants.

The company serves four primary enterprise verticals: automotive (robot-based assembly lines, conveyor and coating technologies, special machines), beverage (conveyor, packaging, and palletizing systems), building materials (mining, cement, and brick production automation), and processing industries (plastics and metal processing, conveyor, assembly, and palletizing technology). Its go-to-market is direct enterprise project sales conducted Germany-wide (bundesweit tätig) with partnership-based client relationships and bespoke, non-publicly-priced contracts. The firm is led by Geschäftsführerin Ulrike Ertl-Zagel, whose ~25 years of domain experience is a central element of its value proposition.

ERTL holds ISO 9001:2015 quality management certification and TISAX (Scope ID: SF3NXC) information-security certification, the latter being a prerequisite for confidential projects with German automotive OEMs and Tier-1 suppliers. The company was ranked 1st in the SZ Institut "Bavaria's Strongest Mid-Sized Company 2025" list. It is a private GmbH with no external funding rounds, M&A activity, or patents disclosed, operating as an independent Mittelstand services business.

Name

ERTL Technology

Legal name

ERTL Technology GmbH

Website

https://ertl-tech.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ERTL Technology GmbH is a family-owned German industrial automation engineering services firm in Straubing (~30 staff) delivering turnkey mechanical, electrical, and PLC/HMI solutions for automotive, beverage, building-materials, and processing-industry enterprise clients across Germany.

Ownership category

akta.pro rank

Product category

Industrial Automation Engineering Services

NAICS

Industrial Machinery Manufacturing (33324), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial automation services
• Mechanical engineering design
• PLC programming services
• Special machine manufacturing
• Production line integration

Headquarters

HQ city

Straubing

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Automation Engineering Projects: Project-based engineering services for industrial automation, including mechanical construction, electrical engineering, programming, assembly, and commissioning. Revenue generated through direct project contracts with industrial clients across multiple sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ERTL Technology GmbH delivers integrated industrial automation solutions combining mechanical engineering, electrical engineering, and PLC programming services under one roof. The company designs, builds, and commissions special machines, conveyor systems, assembly lines, palletizing systems, robotic systems, and coating/painting technologies for production environments in the automotive, beverage, building materials, and processing industries across Germany.

Product overview

ERTL Technology GmbH is an automation technology company offering integrated solutions combining mechanical engineering, electrical engineering, and programming services. The portfolio centers on five core mechanical/electrical offerings (Mechanical Design/Construction, Electrical Engineering, PLC Programming/Software, and Visualization Solutions) supported by specialized technology areas including Conveyor Technology, Assembly Technology, Palletizing Technology, and Automation Technology. The company also provides industry-specific solutions for Automotive (with Robotics, Coating Technology, and Special Machines), Beverage Industry, and Building Material Industry, along with Plant Restructuring and Modernization services. All services are delivered from a single source covering project planning to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanical Design and Construction Services
• Electrical Engineering Services
• PLC Programming and Software Development
• Visualization Solutions
• Conveyor Technology
• Assembly Technology
• Palletizing Technology
• Automation Technology
• Robotics
• Coating Technology
• Special Machines
• Beverage Industry Automation
• Building Material Industry Automation
• Plant Restructuring and Modernization

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FFT (Flexible Fertigungstechnik): FFT provides turnkey automated production systems and factory automation for automotive and industrial clients, combining mechanical, electrical, and software engineering under one roof — closely paralleling ERTL's integrated automation project model.
• IEF-Werner GmbH: IEF-Werner is a mid-sized German automation specialist providing handling systems, assembly technology, and production automation — directly comparable in scale and scope to ERTL's conveyor, assembly, and palletizing offerings.
• IMA Schelling: IMA Schelling builds integrated production systems including assembly, palletizing, and packaging automation for industrial customers — comparable to ERTL's palletizing, conveyor, and assembly technology offerings in building materials, beverage, and processing.
• Heitec AG: Heitec is a German mid-sized automation and systems integration company delivering mechanical engineering, electrical design, PLC programming, and software solutions to industrial clients — directly comparable to ERTL's one-stop integration model across multiple industrial verticals.

Broad incumbents

• Dürr AG: Dürr is a large German incumbent in industrial automation, with strong positions in painting technology, assembly, and environmental technology for automotive and industrial customers — overlapping with ERTL's automotive painting and special machine capabilities at much greater scale.
• SMS group: SMS group delivers integrated plant engineering and automation for metals and processing industries, combining mechanical, electrical, and software disciplines — comparable to ERTL's processing industry automation work though at much larger scale.
• Festo AG & Co. KG: Festo is a major German industrial automation and pneumatics company whose automation components and integrated solutions are commonly specified in projects of the type ERTL delivers, making it a relevant incumbent comparator.
• KUKA AG: KUKA is a major German robotics and automation company serving automotive and industrial customers with robotic systems and integrated production solutions — a relevant scaled comparator for ERTL's automotive robotics work.
• Siemens AG (Digital Industries / Motion Control): Siemens supplies the SIMATIC S7/TIA and WinCC platforms that are core to ERTL's PLC and HMI/SCADA stack; Siemens' broader automation portfolio is a relevant incumbent benchmark for technology and market positioning.

Others

• Murr Elektronik: Murr Elektronik is a German supplier of electrical automation components, interfaces, and cabinets commonly used by systems integrators like ERTL — relevant as an adjacent ecosystem player in the same German industrial automation value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ertltech
• Instagraminstagram.com/ertltech
• Xx.com/ertl_tech
• LinkedInlinkedin.com/company/ertl-technology-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERTL Technology