Cirsa Group

What Cirsa Group does

Cirsa Group is the operating name for Cirsa Corporation's Italian gaming and leisure operations, headquartered in Basiglio (Milan). Founded in Spain in 1978 by Manuel Lao Hernández, Cirsa Corporation operates a multinational network of over 300 subsidiary companies across 9 countries on five continents; Cirsa Italia S.p.A. was established in April 1996 with the Unidesa manufacturing division (now Area Manufacturing), the group's R&D and innovation arm. The Italian business is structured around two operating brands — Cirsa Slot and CIRSA Bingo — supported by Cirsa Interactive for interconnection services and the Area Manufacturing unit for hardware production.

The core offering is the regulated operation of AWP (Amusement with Prizes / NewSlot) and VLT (Video Lottery Terminal) gaming machines in Italy, governed under Article 110 of the TULPS and subject to statutory minimum payout ratios of 65% (AWP) and 83% (VLT). Italian operations encompass 13,137 AWP machines, 2,593 VLT machines, 176 gaming halls, and 3 bingo halls. The technical backbone is the ISO 9001:2015-certified interconnection network delivering over 99% connection uptime and 24-hour field intervention, managed through approximately 1,000 service vehicles and 9–10 regional branches and supported by proprietary software platforms: AGIO (customer identification and compliance documentation), the Gestore Services Portal, and the Spazio Esercenti account portal.

Cirsa makes money primarily through transaction-based take rates on regulated machine play in the form of concessionario revenues, supplemented by managed services revenue from network interconnection and related administrative, training, and legal-consulting services sold to gaming hall operators (gestori). Go-to-market is direct B2B, serving two principal customer segments: (i) commercial establishments such as bars and cafes hosting AWP machines under placement partnerships, and (ii) gaming hall operators using Cirsa's interconnection, reporting, and compliance infrastructure, with end-consumers (individual players and bingo patrons) reached indirectly through these venues. Italian revenue is not publicly disclosed; the company is private and founder-controlled with no public listing or institutional investor base identified.

Name

Cirsa Group

Legal name

Cirsa Italia S.p.A.

Website

https://cirsaitalia.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Cirsa Group operates Cirsa Italia S.p.A., Italy's #1-ranked gaming concessionario under Monopoli di Stato, managing 13,137 AWP machines, 2,593 VLT machines, 176 gaming halls, and 3 bingo halls via 9–10 regional branches and an ISO 9001-certified interconnection network. It generates transaction-based revenue from regulated machine play for B2B venue partners and gestori.

Ownership category

akta.pro rank

Product category

Regulated Gaming Operations and Machine Management

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Route Operations & Distributed Gaming (Bars, Convenience, Truck Stops) (MPAEAJAG)

akta.pro secondary industry

Slot & VLT Cabinets, Components & Conversion Kits (MPAEANAD)

Keywords

• Regulated gaming operations
• Gaming machine management
• AWP VLT interconnection
• Bingo hall services
• Gaming concession services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Gaming Machine Management (AWP/VLT): Cirsa operates as a concessionario managing AWP (NewSlot) and VLT machines in public venues and gaming halls across Italy, providing technical assistance, collection services, and commercial promotion.
2. Bingo Operations: Operation of bingo halls across Italy with 3 facilities, offering gaming experiences with exclusive venues and advanced technologies.
3. Interconnection Services: Network services connecting gaming machines with regulatory systems, providing gestori with efficient interconnection certified to ISO 9001 standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Cirsa operates as a licensed gaming concessionaire in Italy through its Cirsa Slot and Cirsa Bingo divisions, managing 13,137 AWP (Amusement with Prize) and 2,593 VLT (Video Lottery Terminal) gaming machines in public venues, 176 dedicated gaming halls, and 3 bingo halls. The company provides a full-stack offering that includes in-house manufacturing of gaming hardware (Area Manufacturing, formerly Unidesa), ISO 9001-certified interconnection services with 99%+ uptime, technical assistance via a fleet of ~1,000 service vehicles, regulatory compliance support, and commercial promotion for gaming hall operators and retail venue partners.

Product overview

Cirsa Group offers a unified gaming and leisure portfolio centered on two core products: Cirsa Slot (managing AWP and VLT gaming machines in public venues with full technical assistance and commercial promotion) and Cirsa Bingo (innovative bingo hall experiences). The company operates as a concessionaire in the regulated Italian gaming market, providing interconnected gaming machines with ISO 9001 certified services, supporting both hall managers (Gestore Services) and retail operators (Spazio Esercenti) through dedicated platforms. With 13,137 AWP machines, 2,593 VLT machines, 176 gaming halls, and 3 bingo halls across Italy, the product ecosystem spans manufacturing (via Unidesa/Area Manufacturing), operations, and service support.

Differentiator

Problem solved

Functional benefit

Brands

• Cirsa Slot: Division that manages gaming machines in public venues and recreational centers, offering complete technical assistance, collection, and commercial promotion services
• CIRSA Bingo
• CIRSA Interactive

Products and services

• Cirsa Slot Cirsa's operational division managing AWP (Amusement with Prize / NewSlot) and VLT (Video Lottery Terminal) gaming machines in commercial venues and dedicated gaming halls across Italy, including complete technical assistance, cash collection, and commercial promotion services. Targets gaming venue operators and SMB commercial establishments under Cirsa's ADM concession.
• Cirsa Bingo Branded bingo hall operations running 3 dedicated facilities in Italy, offering innovative bingo gaming experiences using advanced technologies in exclusively designed, comfortable environments for adult consumers.
• Gestori Services Platform (Spazio Gestori) B2B platform serving Italian gaming hall managers (gestori), delivering ISO 9001-certified interconnection services (99%+ uptime), NOE emission, technical support, equipment-management software, administrative training, and legal consulting.
• Spazio Esercenti Portal for retail commercial operators hosting Cirsa gaming machines, providing account management for tracking compensation and accessing ISO 9001 certified network performance data.
• AWP and VLT Gaming Machine Operations (regulated under TULPS Art. 110) Operates AWP (Amusement with Prize) machines under TULPS Art. 110(6)(a) with a regulated minimum 65% payout, and VLT (Video Lottery Terminal) systems under TULPS Art. 110(6)(b) with a regulated minimum 83% payout per game system. 13,137 AWP and 2,593 VLT units are under active management across Italian venues.

Quantifiable outcome

• Over 99% connection performance rate
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sogei S.p.A.coreTechnology or IntegrationSogei S.p.A. is the technological partner that verifies the theoretical return percentage (RTP) for VLT (Video Lottery Terminal) systems and games during conformity verification, as required by Italian gaming regulations.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Novomatic: Austria-based gaming equipment manufacturer and operator with global footprint. Comparable through its manufacturing and operating segments (especially related to Cirsa's manufacturing arm, Area Manufacturing/Unidesa).
• Codere: Multinational gaming operator with significant presence in Spain and Latin America operating gaming halls and AWP equivalents. Comparable as a large private/public gaming group with similar route-based machine operations, though primarily Spanish/Argentine footprint.
• International Game Technology (IGT): Global gaming technology and lottery company with VLT/AWP machine manufacturing and operations. Comparable through its gaming machine product line (VLT platforms) and its Italian presence via the Lottomatica merger.

Others

• Bet365 (Denise Coates): Global online gaming and betting operator with Italian licensed presence. Comparable as a regulated gaming operator in the Italian market, though primarily digital rather than land-based machine-focused.
• Flutter Entertainment: Global online sports betting and iGaming group with Italian operations via Sisal acquisition. Comparable as a regulated multi-channel gaming operator serving Italian consumers.

Direct peers

• Sisal: Italy-licensed gaming operator offering lotteries, sports betting, AWP/VLT, and online gaming. Comparable as a full-spectrum Italian concessionario with similar regulatory exposure and product breadth.
• Snaitech: Major Italian gaming operator combining AWP/VLT, gaming halls, sports betting, and online gaming. Directly competes with Cirsa in both physical machine placement and regulated Italian gaming halls.
• Gamenet (now Eplay32): Italian AWP/VLT operator and gaming hall manager, later merged into Eplay32 group. Direct peer in the Italian AWP/VLT concessionario and gaming hall space, comparable in scale and operating model.
• Lottomatica (Lottomatica Group / IGT-Lottomatica): One of Italy's largest gaming concessionarios, operating AWP/VLT machines, sports betting, and online gaming. Directly comparable as a top-tier Italian concessionario competing head-to-head with Cirsa for market share and regulatory standing.

Regional players

• Betsson AB: Nordic-rooted online gaming operator with regulated European market presence. Comparable as a regulated multi-vertical gaming operator, though primarily online and operating outside of Cirsa's core Italian land-based market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cirsa Group