Jes Extender

What Jes Extender does

Jes Extender (operated by DanaMedic ApS) is a Danish private medical device company founded in 1995 by plastic surgeons Dr. Jørn Ege and Dr. Finn Worm Knudsen. The company designs, manufactures, and sells FDA-cleared, non-invasive penile traction devices marketed for permanent tissue growth, curvature correction (Peyronie's disease), and natural erectile function improvement. The core technology applies controlled mechanical tension over extended daily wear periods to stimulate cytokinesis — the biological process of cell division — with clinical studies documenting average permanent gains of 28% in erect length and 19% in girth after 4-6 months of consistent use. Manufacturing is performed in-house in Kgs. Lyngby, Denmark using medical-grade materials, and the company claims to have served over 500,000 customers across 140+ countries since inception.

The product portfolio spans six tiers — Light (entry-level, €179.95), Original (best-selling, €199.95), Titanium (€219.95), Straightener (curvature correction, €263.95), Titanium XXL (€307.95), Gold (€349.95), and Platinum (€1,000) — plus accessories and spare parts. Jes Extender operates a pure direct-to-consumer e-commerce model through its Shopify-powered storefront with no third-party retail, generating revenue through one-time hardware purchases at price points from €179.95 to €1,000. Customer support is provided 24/7 in 19 languages, with flat-rate shipping ($19 US/Canada, €19 EU) and same-day fulfillment via DHL, FedEx, USPS, and GLS for orders placed before noon CET. The company markets primarily through content marketing, SEO, customer testimonials, and health/wellness media coverage, emphasizing clinical validation and FDA clearance as differentiators against unregulated competitors.

Name

Jes Extender

Legal name

DanaMedic ApS

Website

https://jesextender.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Jes Extender (DanaMedic ApS) is a Danish FDA-cleared medical device company founded in 1995 that designs, manufactures, and sells non-invasive penile traction devices direct-to-consumer globally across 140+ countries, with six product tiers priced €179.95 to €1,000.

Ownership category

akta.pro rank

Product category

Men's health medical devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

Keywords

• Penile traction devices
• Male enhancement devices
• Curvature correction devices
• Medical traction therapy
• Peyronie's disease treatment

Headquarters

HQ city

Kgs. Lyngby

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Device Sales: One-time purchase of traction devices at various price points ranging from €179.95 to €1,000.00 depending on model tier. Each device includes base components, comfort straps, instructional materials, and warranty.
2. Accessories and Spare Parts: Replacement parts, extension kits, additional comfort straps, and cohesive gauze available for separate purchase to maintain and enhance the device over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jes Extender designs, manufactures, and sells FDA-cleared, non-invasive penile traction devices for male enhancement (permanent length and girth gains) and correction of penile curvature. The product line spans entry-level (Light), standard (Original, Titanium), extended size (Titanium XXL), therapeutic (Straightener for Peyronie's), and luxury gold- and platinum-plated tiers, with replacement accessories and bundled kits sold separately. Devices are handmade in Denmark and sold globally direct-to-consumer.

Product overview

Jes Extender offers a range of medical-grade traction devices for non-surgical penis enlargement and curvature correction. The product portfolio includes six distinct models: Jes-Extender Light (entry-level, up to 17 cm), Jes-Extender Original (best-seller, up to 24 cm), Jes-Extender Titanium (portable aluminum case, up to 24 cm), Jes-Extender Titanium XXL (extended size), Jes-Extender Straightener (curvature correction focus), Jes-Extender Gold (24K gold, premium), and Jes-Extender Platinum (platinum, top-tier). All devices use the same patented Danish traction technology based on cytokinesis (cell division through controlled stretching). Accessories, kits, and spare parts are available as add-ons. The devices are FDA-cleared medical devices designed and handmade in Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Jes Extender Original: Best-selling model in mahogany case with comfort strap, silicone tube, set of keys, instructional video access, and two-year warranty. Suitable for sizes up to 24 cm.
• Jes Extender Titanium
• Jes Extender Light
• Jes Extender Gold
• Jes Extender Platinum
• Jes Extender Straightener

Products and services

• Jes-Extender Light Entry-level FDA-cleared penile traction device featuring a comfort strap and transparent silicone tube; designed for men up to 17 cm (6.7 inches) and bundled with a 2-year warranty for beginners seeking non-surgical male enhancement.
• Jes-Extender Original Best-selling Jes-Extender model presented in a mahogany case and including comfort strap, silicone tube, set of keys, and instructional video access; suitable for sizes up to 24 cm (9.1 inches) with a 2-year warranty.
• Jes-Extender Titanium Premium model housed in a sleek aluminum flight case with additional elongation bars, comfort straps, set of keys, and instructional video access; suitable for sizes up to 24 cm (9.1 inches) and covered by a 2-year warranty.
• Jes-Extender Straightener Specialized traction device with comfortable rings and metal rods that create controlled tension along the shaft to correct penile curvature (Peyronie's disease, Chordee) while also providing length and girth enhancement.
• Jes-Extender Gold Premium model featuring 24-carat gold coating bundled with comfort strap, set of keys, cohesive gauze, Velcro strap, instructional video access, extension kit, spare parts kit, and a 2-year warranty.
• Jes-Extender Platinum Exclusive top-tier model featuring pure platinum coating and a certificate of authenticity, bundled with comfort strap, set of keys, cohesive gauze, Velcro strap, instructional video access, extension kit, spare parts kit, and a 2-year warranty.
• Jes-Extender Titanium XXL Extended-size variant of the Jes-Extender Titanium with extended components built for men requiring larger dimensions, priced at €307.95 and covered by a 2-year warranty.
• Jes-Extender Accessories, Spare Parts, and Kits Replacement extension kits, spare parts kits, cohesive gauze, additional comfort straps, and bundled accessory kits sold to maintain, extend, or upgrade existing Jes-Extender devices, including premium gold-plated spare parts for the Gold model.

Quantifiable outcome

• 28% average permanent growth in erect length after 4-6 months of consistent use
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• DanaMedic ApScoreOthersJes-Extender is owned and operated by DanaMedic ApS, a Danish company registered at Maglebjergvej 4, 2800 Kgs. Lyngby, Denmark. VAT 12508670. DanaMedic is the parent entity responsible for manufacturing, sales, and operations of the Jes Extender brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Augusta Medical Systems: Developer of the RestoreX traction device, a clinically validated competitor for Peyronie's correction that overlaps directly with Jes Extender's Straightener model.
• AndroPenis: European-based manufacturer of penile traction extenders, offering a near-identical mechanism and price band; competes head-to-head with Jes Extender in DTC channels.
• SizeGenetics: FDA-cleared penile traction device brand also operated by DanaMedic ApS from the same New York office; effectively a sister brand to Jes Extender with the same underlying traction technology and overlapping product positioning.
• PeniMaster (MSP Concept): German-manufactured penile extender with medical-grade design, competing directly with Jes Extender in the clinical and Peyronie's-disease treatment segments.
• RestoreX (Augusta Medical Systems): FDA-cleared traction device specifically indicated for Peyronie's disease, overlapping the Straightener model use case and competing for clinically referred patients.
• Phallosan Forte: German-made belt-based traction device targeting the same male enhancement use case; significant overlap in customer demographic and DTC marketing approach.
• Male Edge: Direct competitor offering a similar penile traction device system with comparable pricing tiers and DTC e-commerce distribution across global markets.
• Quick Extender Pro: Lower-priced direct competitor offering a double-strap support system traction device, competing on affordability in the same DTC channel.

Broad incumbents

• Dr. Joel Kaplan / Encore Medical: Established male enhancement brand selling vacuum pumps and related devices through infomercial and DTC channels, competing for the same consumer base with an alternative mechanism.
• Bathmate (Hydromax): Larger male enhancement brand offering hydro-pump technology; addresses the same broader consumer segment via a different mechanism and competes for category share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jesextenderoff
• LinkedInlinkedin.com/company/jesextender

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jes Extender