Equilog

What Equilog does

Equilog (operating as eQuilog) is a Portugal-based online retailer specializing in power protection and data center infrastructure solutions. The company operates an e-commerce storefront at equilog.pt, selling UPS systems ranging from 350VA to 300kVA, voltage stabilizers, batteries, PDUs, server racks, and integrated data center solutions including containerized IT modules and pre-assembled micro data centers (e.g., MDC24SX3KVAI). Equilog functions as an authorized reseller for major manufacturers including APC/MGE Schneider Electric, INFORM and ESTAP (both Legrand Group), and Phasak, curating a multi-brand portfolio across UPS topologies (off-line, line-interactive, and on-line double conversion) and supporting both monophasic and triphasic deployments.

The business model is direct-to-customer hardware sales through a self-service e-commerce platform, supplemented by specialist pre-sales consultation ('Precisa de ajuda de um especialista?') accessible via WhatsApp and a dedicated technical department. Pricing is publicly displayed, and revenue is generated on a transactional basis with pay-as-you-go billing across product tiers from entry-level consumer UPS units to industrial-scale 300kVA systems. Geographic scope is limited to Portugal, with distribution handled exclusively through the company's own online storefront.

Customer segments span SMBs requiring server and workstation protection, enterprise data centers needing scalable infrastructure and rapid-deployment solutions, and industrial environments requiring robust power quality equipment. The company has no disclosed headcount, revenue, funding, or institutional ownership, and operates as a privately held independent entity. Most recently, Equilog launched a new online store platform in July 2026, signaling continued investment in its digital commercial infrastructure.

Name

Equilog

Legal name

Equilog

Website

https://equilog.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Equilog is a Portugal-based e-commerce reseller of UPS systems, voltage stabilizers, and data center infrastructure, serving SMB, enterprise, and industrial customers in the Portuguese market as an authorized dealer for APC/Schneider Electric, Legrand (INFORM, ESTAP), and Phasak.

Ownership category

akta.pro rank

Headquarters

HQ city

Paço De Arcos

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Sales: Equilog operates as an online retailer selling UPS systems, datacenter equipment, voltage stabilizers, batteries, racks, and accessories through their e-commerce platform. Revenue is generated through product sales with pricing displayed on the website. The company offers products ranging from entry-level 350VA UPS units to industrial-scale 300kVA systems.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Equilog operates as a Portuguese online retailer (equilog.pt) that sells uninterruptible power supply (UPS) systems, voltage stabilizers, batteries, rack enclosures, power distribution units (PDUs), and modular data center solutions. The company is an authorized reseller of premium third-party brands including APC/Schneider Electric, INFORM/Legrand, ESTAP, and Phasak, offering a product range from entry-level 350VA UPS units up to industrial-scale 300kVA systems for data centers and industrial applications.

Product overview

eQuilog is a Portuguese power protection and data center solutions provider offering a comprehensive portfolio of UPS systems (350VA to 300kVA), voltage stabilizers, modular data centers, micro data centers, batteries, power distribution units (PDUs), and rack accessories. The product lineup centers on UPS solutions from major manufacturers including APC/Schneider Electric (Smart-UPS, Smart-UPS SRT, Symmetra LX, Easy UPS), INFORM/Legrand Group (GUARDIAN, FORTE, MULTIPOWER, DSP EVO, SINUS EVO), and Phasak. These are complemented by ESTAP PDUs, APC rack enclosures (NetShelter SX), environmental monitoring (Netbotz), and comprehensive accessories. The company recently launched a new online store platform (July 2026).

Differentiator

Problem solved

Functional benefit

Products and services

• UPS (Uninterruptible Power Supply) Systems
• Monophasic UPS Systems (UPS MONOFÁSICO)
• Triphasic UPS Systems (UPS TRIFÁSICO)
• Data Center Solutions
• Micro Data Centers (Microcentros de Dados)
• Voltage Stabilizers (Estabilizadores)
• Batteries (Baterias)
• PDU (Power Distribution Units)
• UPS Accessories (Acessórios UPS)
• Networking Accessories (Acessórios de Rede)
• Rack Enclosures (Bastidores/Racks)
• Frequency Converters (Conversores de Frequência)
• Rectifiers (Rectificadores)
• Battery Chargers (Carregador de Baterias)
• APC UPS Products (Schneider Electric)
• INFORM UPS Products (Legrand Group)
• ESTAP Products (Legrand Group)
• Phasak UPS Products

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• APC / MGE Schneider ElectriccoreChannel Partner/ Reseller/ DistributorEquilog is an authorized reseller of APC and MGE Schneider Electric products, including UPS systems, voltage stabilizers, rack PDUs, server racks, and accessories. Schneider Electric is a European manufacturer holding the APC and MGE brands.
• INFORM (Grupo Legrand)coreChannel Partner/ Reseller/ DistributorEquilog resells INFORM branded UPS products including MULTIPOWER, DSP EVO, SINUS EVO, and DSP Flexipower series. INFORM is part of the Legrand Group.
• ESTAP (Grupo Legrand)coreChannel Partner/ Reseller/ DistributorEquilog resells ESTAP branded products including Rack PDUs. ESTAP is part of the Legrand Group.
• PhasakminorChannel Partner/ Reseller/ DistributorEquilog resells Phasak branded UPS products including Smart Pro Online series.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equilog