North American Sales Training and Consulting
North American Sales Training Corp. is a Toronto-based private sales training and consulting firm that delivers customized in-house sales training programs and trademarked methodologies (Iceberg Sales Model™, Secrets of S.A.L.E.S.™, Increase Sales Effectiveness™) to enterprise clients across insurance, financial services, automotive, and manufacturing industries globally.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What North American Sales Training and Consulting does
North American Sales Training Corp. (doing business as North American Sales Training and Consulting) is a Toronto-based private sales-effectiveness and sales-training company founded in 2013 by Alen Mayer. The firm designs and delivers customized in-house sales training programs for enterprise clients across multiple verticals, with particular depth in insurance and financial services. Its core intellectual property consists of three trademarked methodologies — the Iceberg Sales Model™, Secrets of S.A.L.E.S.™, and Increase Sales Effectiveness™ — supplemented by a Trigger Events framework that the founder first published in 2007, along with books including Selling for Introverts and audio training products. The company also operates Train-the-Trainer certification and partner programs that allow client organizations to internalize its methodologies.
The business operates across multiple revenue streams: customized professional-services engagements (in-house workshops delivered on client sites globally), self-paced eLearning courses distributed through Udemy and Teachable, train-the-trainer licensing, book sales, and a vertical-specialized Insurance Sales Academy. Delivery is documented across 6 continents and 42 countries, with content marketing layered across a top-25-ranked sales blog, YouTube, podcasts, webinars, whitepapers, and social channels. Pricing is quote-based and not publicly disclosed. The firm is founder-controlled with no disclosed institutional funding, no acquisitions, and 1–10 employees, suggesting delivery relies heavily on the founder and a certified partner network rather than a large internal bench.
Customers include a broad roster of enterprise names — among them Manulife, Sun Life, RBC, Canada Life, AXA, Allianz, Transamerica, Desjardins, Volkswagen, Porsche, Nokia, Husqvarna, and Weston Forest — concentrated in insurance, financial services, automotive, and manufacturing. The company's stated value proposition emphasizes a "results-based approach" focused on measurable business outcomes, customization to local culture and audience experience, and differentiation through proprietary resilience, emotional-intelligence, and trigger-events methodologies.
North American Sales Training and Consulting firmographics
Firmographics- Name
- North American Sales Training and Consulting
- Legal name
- North American Sales Training Corp.
- Website
- https://northamericansalestraining.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- North American Sales Training Corp. is a Toronto-based private sales training and consulting firm that delivers customized in-house sales training programs and trademarked methodologies (Iceberg Sales Model™, Secrets of S.A.L.E.S.™, Increase Sales Effectiveness™) to enterprise clients across insurance, financial services, automotive, and manufacturing industries globally.
- Ownership category
- akta.pro rank
North American Sales Training and Consulting industry classification
Industry- Product category
- Sales Training and Consulting
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Sales Management & Coaching (Frontline Leadership) (EDABABAI), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Prospecting & Lead Generation (SDR/BDR) (EDABABAB), Sales, Customer Service & Soft Skills Training (BPACANAD)
Keywords
Where North American Sales Training and Consulting is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
North American Sales Training and Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Sales Training Programs: Customized in-house sales training programs delivered to corporate clients on topics including resilience, emotional intelligence, sales management, conflict management, and key account management
- Online Courses: Self-paced eLearning courses on topics including embedded commands, trigger events, phone selling, connecting with clients, buying criteria, power of questions, and introverts in sales. Available on platforms like Udemy and Teachable
- Train-the-Trainer Certification: Certification programs for Iceberg Sales Model and Increase Sales Effectiveness that allow organizations to license the methodology internally
- Sales Books: Published sales titles including Trigger Events, Selling For Introverts, and other sales methodology books
- Insurance Sales Academy: Specialized training program for insurance agents and financial advisors on overcoming objections
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
North American Sales Training and Consulting product offering
Product offeringCore offering
North American Sales Training Corp. delivers customized in-house sales training programs and consulting for enterprise clients, anchored by proprietary methodologies such as the Iceberg Sales Model™, Secrets of S.A.L.E.S.™, and Increase Sales Effectiveness™. It complements these workshops with self-paced online courses hosted on Udemy and Teachable, train-the-trainer certifications, and published sales books. Training topics span resilience, emotional intelligence, consultative selling, key account management, virtual team leadership, and trigger events selling.
Product overview
North American Sales Training Corp. offers a comprehensive portfolio of sales training solutions built around its proprietary 6-step Results-Based Approach to sales training. The core offerings include the Iceberg Sales Model™ and Increase Sales Effectiveness™ as primary methodologies, supplemented by specialized training programs such as The Art of Resilience Training Program, Emotional Intelligence for Salespeople, and Sales Management Training (including High Performing Sales Teams, Coaching Skills for Sales Managers, and Managing Virtual Sales Teams). The company delivers training through multiple channels: in-house onsite training, online self-paced eLearning courses (hosted on Udemy and Teachable platforms covering topics like embedded commands, trigger events selling, phone sales, and rapport building), books (including 'Selling for Introverts'), and train-the-trainer certifications. Additional offerings include the Insurance Sales Academy, special reports/whitepapers, and global workshops spanning 6 continents across 42 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- The Art of Resilience Training Program
Quantifiable outcome
- Companies with a trigger event buy 400% more often than ones without these kinds of events
- +2 more outcomes
Companies that use North American Sales Training and Consulting
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
North American Sales Training and Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
North American Sales Training and Consulting partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
North American Sales Training and Consulting competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
North American Sales Training and Consulting social profiles
Digital presenceNorth American Sales Training and Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
North American Sales Training and Consulting leadership team
Management profileNumber of profiles
Profiles1 record
North American Sales Training and Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North American Sales Training and Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North American Sales Training and Consulting
What does North American Sales Training and Consulting do?
North American Sales Training Corp. delivers customized in-house sales training programs and consulting for enterprise clients, anchored by proprietary methodologies such as the Iceberg Sales Model™, Secrets of S.A.L.E.S.™, and Increase Sales Effectiveness™. It complements these workshops with self-paced online courses hosted on Udemy and Teachable, train-the-trainer certifications, and published sales books. Training topics span resilience, emotional intelligence, consultative selling, key account management, virtual team leadership, and trigger events selling.
Is North American Sales Training and Consulting a public or private company?
North American Sales Training and Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North American Sales Training and Consulting founded?
North American Sales Training and Consulting was founded in 2013. It employs 1 to 10 people.
Where is North American Sales Training and Consulting based?
North American Sales Training and Consulting is headquartered in Toronto, Canada, in the North America region.
How does North American Sales Training and Consulting make money?
Five revenue lines are on record. Sales Training Programs are the primary driver. The others are online Courses, train-the-Trainer Certification, sales Books and insurance Sales Academy.
Does North American Sales Training and Consulting have an API?
No public API is recorded for North American Sales Training and Consulting.
What industry is North American Sales Training and Consulting in?
North American Sales Training and Consulting's product category is Sales Training and Consulting. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDABABAI, Sales Management & Coaching (Frontline Leadership). Its NAICS code is 61143 and its SIC code is 8200.