Contacts Media

What Contacts Media does

Contacts Media is a privately held, founder-led professional services firm based in Matawan, New Jersey, that helps business professionals, executives, entrepreneurs, and thought leaders secure broadcast media exposure and develop on-camera interview skills. The company operates three interconnected service lines: Guest Placement (securing client appearances on major-market local TV/radio stations and national networks including CNN, Fox Business, MSNBC, CBS, ABC, NBC, Telemundo, and SiriusXM), Media Training (one-on-one and group coaching for in-studio, in-the-field, Zoom, and Skype interviews covering camera presence, staging, wardrobe, and messaging), and Speaking Engagements (conference seminars and one, two, and three-hour training sessions on leveraging free media). The underlying technology is the founder Frank Cipolla's nearly 40-year network of relationships with broadcast decision makers, combined with proprietary coaching methodology; there is no software platform, app, or AI component, and the firm is fundamentally a relationship-and-expertise brokerage.

The business model is bespoke professional services sold through a sales-led, direct outreach approach that leverages the founder's personal reputation and decades of industry connections. Pricing is not publicly disclosed and is handled on a contact basis consistent with the personalized service nature. The firm maintains a small team (11-50 employees), is privately owned without institutional investment or PE backing, and distributes services directly to clients via phone, email, and the contactsmedia.com website. Customer acquisition relies on word-of-mouth, founder visibility through social media (Facebook, Twitter, LinkedIn), speaking engagements, and the founder's published book. The firm operates primarily within the United States with placements spanning both New York tri-state local markets and national broadcast networks.

Name

Contacts Media

Legal name

Contacts Media

Website

https://www.contactsmedia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Contacts Media is a New Jersey-based, founder-led boutique firm that places business professionals and executives as guests on major TV and radio networks and provides media interview coaching, leveraging founder Frank Cipolla's nearly 40-year broadcast industry relationships.

Ownership category

akta.pro rank

Product category

Media Relations and Training Services

NAICS

Public Relations Agencies (541820), Media Representatives (541840)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Media training services
• Guest placement services
• Public relations services
• Interview coaching services
• Speaker bureau services

Headquarters

HQ city

Matawan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Media Training Services: One-on-one and group media training sessions provided by Frank Cipolla, available in one, two, and three hour formats. Also includes seminar presentations for conferences.
2. Guest Placement Services: Placement of clients as guests on TV and radio programs in major markets and national networks. Services include story pitching and media relations support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Contacts Media is a media coaching and guest placement firm that secures broadcast interview opportunities for clients on major market and national TV and radio stations, and coaches them to perform effectively in those interviews. The firm combines three interconnected services: Guest Placement on networks such as CNN, Fox Business, MSNBC, CBS, ABC, NBC, Telemundo, and SiriusXM; Media Training for in-studio, in-the-field, Zoom, and Skype interviews; and Speaking Engagements including one-on-one and group training sessions and conference seminars.

Product overview

Contacts Media is a media coaching and guest placement service led by broadcast veteran Frank Cipolla. The company offers three interconnected core services: Guest Placement (securing interview opportunities on major TV and radio networks), Media Training (professional coaching for in-person and virtual interviews), and Speaking Engagements (personalized training sessions and conference seminars). The services work together to position clients as credible expert guests on broadcast media, with the team leveraging decades of industry relationships to connect clients with decision-makers at networks including CNN, Fox Business, MSNBC, CBS2 NY, ABC7 NY, NBC2, SiriusXM, WPIX, Newsradio 880, Telemundo, and News4 NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Guest Placement Secures guest appearances for clients on major market and national network TV and radio stations, including CNN, Fox Business, MSNBC, CBS, ABC, NBC, Telemundo, and SiriusXM. Leverages the team's extensive media contacts built over decades in the broadcast news industry to pitch stories and secure interview placements.
• Media Training Expert coaching to prepare clients for on-camera interviews, covering camera presence, staging, wardrobe, and interview techniques for in-studio, in-the-field, Zoom, and Skype formats. Taught by Frank Cipolla and his team of broadcast veterans.
• Speaking Engagements One-on-one and group media training sessions delivered by Frank Cipolla, available in one, two, and three hour formats, plus conference seminars on how to use free media to spread messages.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TJ Walker Communications: TJ Walker is a leading individual media training and communications coaching firm offering 1:1 coaching for on-camera interviews, press conferences, and presentations. Highly comparable to Contacts Media's media-training service line in scale, methodology, and target buyer.
• Susan Harrow / Harrow Communications: Susan Harrow provides media training, PR coaching, and guest placement services to authors, experts, and executives seeking broadcast exposure. Directly comparable to Contacts Media in service mix — combining placement with coaching — and customer base.
• Behrman Communications: Boutique NYC PR firm focused on book publicity, media training, and broadcast placements for thought leaders, authors, and executives. Closely comparable to Contacts Media in service offering, geography, and customer persona.
• Media Training Worldwide: Provider of media training and presentation coaching for executives and spokespeople, focused on on-camera interview preparation. Directly comparable to Contacts Media's media training service offering in both methodology and target audience.

Broad incumbents

• 5W Public Relations: Larger, full-service PR agency headquartered in NYC offering media relations, broadcast placements, and brand communications. Overlaps with Contacts Media on guest placement and media training but operates as a broader agency with many practice areas.
• Rubenstein Public Relations: Established NYC PR firm offering media relations, strategic communications, and broadcast placements across consumer, business, and entertainment. Comparable to Contacts Media in customer base (executives, brands) and broadcast-placement capability, but at a larger, agency scale.
• The Pollack Group / Pollack PR: Boutique-to-mid-market PR agency providing media relations, broadcast placements, and communications strategy. Overlaps with Contacts Media on the guest-placement service line but extends into broader integrated marketing and corporate communications.
• Reputation Partners: Communications and PR firm with media relations and executive visibility services. Comparable to Contacts Media on the executive-media-exposure value proposition, though it operates as a broader integrated communications firm.

Emerging players

• Berman Group PR: Boutique public relations firm specializing in media visibility and broadcast placements for consumer brands and thought leaders. Comparable to Contacts Media in service focus and customer persona, with similar boutique scale.

Regional players

• Shadow PR: NYC-based lifestyle, consumer, and corporate PR firm offering media relations and broadcast-placement services. Comparable to Contacts Media in geography and broadcast-relations capability, but with a broader, agency-style delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/contactsmedia
• Facebookfacebook.com/contactsmedia
• LinkedInlinkedin.com/in/contacts-media-18189989

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contacts Media