Smoky Mountain Realty

What Smoky Mountain Realty does

Smoky Mountain Realty is a privately-held residential real estate brokerage headquartered in Lenoir City, Tennessee, founded circa 2010. The company operates as an LLC serving home buyers and sellers across six East Tennessee counties: Knox, Loudon, Blount, Roane, Monroe, and Sevier. Its service portfolio is built around two core offerings: buyer representation (property search, market analysis, negotiation, and closing coordination) and seller representation (listing, pricing strategy, staging guidance, marketing, and negotiation). Supplemental products include an online property search tool, a mortgage calculator, home valuation services positioned against automated estimates, educational buyer/seller resources, and a specialized military relocation service line. The company's reported headcount is 1-10, with three named agents identified: Dawn Moats (Diamond Status, $17M+ in 2025 sales, Top 100 MLS 2024-2025), Misty Tidwell (Diamond Status, $13M+ in 2025 sales, Loudon County Agent of the Year 2025, MRP-certified), and Devvin Howard (20+ years of regional industry familiarity). Cumulatively, the brokerage has completed 3,000+ transactions over its 15-year history and was recognized among Tennessee's top brokerages in 2026.

The underlying technology stack is conventional for the brokerage industry: a Wix-hosted consumer website with property search functionality, an MLS-integrated listing system, a mortgage calculator widget, and standard Google Business and Facebook social profiles. No proprietary platform, no APIs, no developer tools, no third-party integrations, no mobile app, and no AI/ML capabilities are present in the disclosed technology footprint. The business operates on a traditional sales-led go-to-market motion, with customer acquisition driven by local reputation, MLS exposure, organic search, content marketing via a resources blog, social media presence, and agent referral networks rather than paid digital performance marketing.

Revenue is generated exclusively through real estate commissions on completed residential transactions, with commission rates not publicly disclosed. Customer segments are horizontally distributed across first-time buyers, repeat buyers, sellers, military families (relocation), and real estate investors, all at the individual/SMB level. Marketing channels span content/blog, SEO, organic social, Google Business Profile, and bottom-of-funnel referral networks. No funding rounds, M&A activity, parent company, or institutional ownership have been disclosed.

Name

Smoky Mountain Realty

Legal name

Smoky Mountain Realty LLC

Website

https://smokymountainrealtytn.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Smoky Mountain Realty is a traditional residential real estate brokerage serving home buyers and sellers across six East Tennessee counties from its Lenoir City headquarters, using agent-led service delivery and standard MLS-based listing distribution.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• MLS property search
• Real estate market analysis

Headquarters

HQ city

Lenoir City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on completed residential property transactions for both buyers and sellers in the East Tennessee market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smoky Mountain Realty is a traditional residential real estate brokerage that represents home buyers and sellers across Knox, Loudon, Blount, Roane, Monroe, and Sevier Counties in East Tennessee. Core services include buyer representation, seller representation with pricing and negotiation support, MLS-based property marketing, home valuation analysis, and guidance for first-time buyers, military relocations, and real estate investors. Revenue is earned via percentage-based commissions on completed transactions.

Product overview

Smoky Mountain Realty is a traditional real estate brokerage serving East Tennessee, specifically Knox, Loudon, Blount, Roane, Monroe, and Sevier Counties. The company operates as a unified service offering centered on residential real estate transactions for buyers and sellers. Their core products include buyer and seller representation services, supplemented by web-based tools for property search and mortgage calculation, and educational resources covering the home buying and selling process. The company is headquartered in Lenoir City, TN, and is led by a team of agents with over 5 decades of combined experience and 3,000+ completed transactions. No AI-powered features, APIs, or third-party integrations were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Buyer representation services in which Smoky Mountain Realty's buyer agents consult with clients to understand their needs, search available MLS listings in Knox, Loudon, Blount, Roane, Monroe, and Sevier Counties, advise on financing and market conditions, and negotiate offers through closing on behalf of home buyers in East Tennessee.
• Real Estate Selling Services
• Home Valuation Services
• Military Relocation Services

Quantifiable outcome

• 3,000+ successful real estate transactions completed
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Realty Executives Associates: Tennessee-rooted regional brokerage serving Knoxville and East Tennessee. Comparable in residential transaction model, local MLS usage, and SMB/consumer client base.
• Crye-Leike Real Estate: Large Tennessee-based regional residential brokerage headquartered in the Mid-South with deep East Tennessee operations. Closest geographic competitor with overlapping Loudon/Knox county coverage.

Broad incumbents

• RE/MAX: Global residential real estate franchise with strong East Tennessee presence. Competes head-to-head for the same home buyer and seller clients in Knox, Loudon, and surrounding counties.
• HomeSmart: National residential brokerage with a low-fee, tech-enabled agent model. Comparable in residential transaction services but competes on cost structure and technology differentiation.
• Compass: Technology-forward national residential brokerage investing heavily in agent tools and digital marketing. Comparable in serving residential buyers/sellers but with substantially stronger tech stack and brand investment.
• Keller Williams Realty: Largest U.S. residential brokerage franchise by agent count, with significant presence in the Knoxville metro. Comparable commission-based residential model targeting the same SMB/consumer buyer-seller segments.
• Century 21 Real Estate: Global residential real estate franchise operating in Tennessee markets. Directly comparable in buyer/seller representation, local MLS distribution, and agent-led transaction services.
• Berkshire Hathaway HomeServices: National residential real estate franchise with Tennessee franchisees serving Knoxville-area buyers and sellers. Comparable in commission-based buyer/seller representation and agent-led service delivery.
• Coldwell Banker: Large national residential real estate franchise with broad agent networks including Knoxville/East Tennessee. Directly comparable as a residential brokerage serving similar buyers and sellers with commission-based transaction services.

Emerging players

• eXp Realty: Tech-enabled, cloud-based residential brokerage with no traditional brick-and-mortar offices. Comparable in commission model but represents the disruptive, lower-overhead model that threatens traditional brokerages like Smoky Mountain Realty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmokyMtnRealty
• LinkedInlinkedin.com/company/smoky-mountain-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoky Mountain Realty