What Journeywise does

Journeywise ApS is a privately held Danish marketing consultancy founded in September 2016 by Per Lobedanz Witthøfft and headquartered in Holte, in the Copenhagen metropolitan area. The firm delivers senior marketing advisory services built around a proprietary 5-step customer journey mapping methodology that combines workshops, qualitative customer interviews, keyword search analysis, and quantitative research. Its service portfolio comprises 12 integrated offerings — including customer journey mapping, marketing automation, email marketing, CRM, omnichannel marketing, content and inbound marketing, customer clubs and loyalty programs, 1:1 and permission marketing, data-driven marketing, B2B marketing, direct marketing, and marketing strategy — all positioned as downstream consequences of the customer journey insight.

The company operates on a project-based professional services model, primarily serving enterprise and mid-market clients in Denmark and selectively internationally, with named engagements spanning telecommunications/media (YouSee), global hearing healthcare (Audika Group, deployed across 20+ markets), financial leasing (Nordania Leasing), industrial manufacturing (Combitherm), retail/sports (Sport 24), and public-sector destination management (Destination Kystlandet). The go-to-market is sales-led and founder-driven, combining senior advisory engagements with content marketing, SEO, case studies, and a professional referral network; the firm has no proprietary software, no app, no API, and no disclosed external funding. Operationally, Journeywise functions as a solo-founder practice supported by a curated external network of competencies assembled per engagement, rather than a scaled internal production apparatus.

Name

Journeywise

Legal name

Journeywise ApS

Website

https://journeywise.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Journeywise is a Denmark-based solo-founded marketing consultancy that helps enterprise and mid-market clients map customer journeys and build integrated marketing-sales ecosystems across content, automation, CRM, and loyalty. Founded in 2016 by Per Lobedanz Witthøfft, the firm delivers senior advisory services via a project-based, network-supported model.

Ownership category

akta.pro rank

Headquarters

HQ city

Holte

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: Senior marketing advisory and consulting services delivered through project-based engagements. The company works with a strong network of professionals and assembles the right competencies for each assignment, focusing on objective and solid marketing advice.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Journeywise is a Danish marketing consultancy providing senior advisory services centered on customer journey mapping as the strategic foundation. It helps companies build integrated marketing and sales ecosystems across content, touchpoints, data, and marketing technology, covering customer journey mapping, marketing automation, email marketing, CRM, omnichannel, content marketing, loyalty programs, 1:1/permission marketing, data-driven marketing, B2B marketing, direct marketing, and marketing strategy.

Product overview

Journeywise is a marketing consultancy firm offering a unified set of consulting services centered on customer journey / customer journey mapping as the strategic foundation. The core offering consists of Marketing Automation, E-mail Marketing, Customer Clubs and Loyalty Programs, Omnichannel Marketing, Content Marketing, CRM, 1:1 Marketing & Permission Marketing, Data-Driven Marketing, B2B Marketing, Direct Marketing, and Marketing Strategy services. All services are delivered through a network of consultants rather than a software platform, with customer journey mapping serving as the strategic anchor that connects and informs the various marketing disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Mapping af kunderejsen / Customer Journey Mapping

Quantifiable outcome

• Customer journey strategy successfully implemented across Audika's 20+ global markets
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Knowit: Nordic digital and IT consultancy with marketing technology and customer experience practices. Comparable in offering senior advisory across CRM, martech, and digital strategy, primarily serving Scandinavian clients.

Direct peers

• Valtech: Global digital experience consultancy with deep Nordic roots, focused on customer experience, martech, and data-driven marketing. Overlaps directly with Journeywise's customer journey mapping, omnichannel, and marketing automation services.
• Implement Consulting Group: Denmark-headquartered strategy and management consultancy with strong marketing, customer experience, and digital practices. Directly comparable as a Nordic competitor offering senior-led advisory to enterprise clients across similar marketing transformation themes.
• Creuna: Nordic digital agency and consultancy delivering customer experience, content, and martech services. Closely aligned to Journeywise in scope (CRM, omnichannel, content, data-driven marketing) and regional footprint (Scandinavia).

Broad incumbents

• Bain & Company: Global strategy consultancy with a customer strategy and marketing practice serving similar enterprise transformation needs. Relevant as a competitor for high-end strategic advisory mandates.
• McKinsey & Company (Marketing & Sales Practice): Top-tier global management consultancy with a dedicated marketing and sales practice covering customer journey, personalization, and growth strategy. Competes for the strategic layer of the same enterprise engagements.
• Deloitte Digital: Global consulting practice delivering customer strategy, marketing operations, and CRM transformation to large enterprises. Operates in the same procurement category as Journeywise for senior marketing advisory mandates.
• Accenture Song (formerly Interactive): Global marketing transformation arm of Accenture, covering customer experience, content, commerce, and martech at enterprise scale. Competes for the same enterprise transformation mandates Journeywise targets, but with vastly greater delivery capacity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Journeywise