Event-lab

What Event-lab does

Event-lab (legal entity Event-Lab Srl) is a privately held Italian consulting firm headquartered in Verona, Veneto, operating since 2013 with a seven-person team of founders and specialists in graphic and web design, public relations, project management, communication, and social media. The firm's product surface comprises three interconnected service lines: (1) Consulenza e Comunicazione, providing bespoke marketing consulting, corporate identity creation, digital and integrated communication planning, social media campaign management, and press office services; (2) Organizzazione Eventi, covering corporate, cultural, and festival event planning and execution with an explicit emphasis on integrating new media and web communication tools; and (3) Verona Academy, a training sub-brand offering group and customized in-company courses in digital communication, graphic design, and Adobe tooling, including support for accessing publicly and interprofessionally funded training schemes.

The business model is project-based professional services revenue, with bespoke, tailor-made engagements that blend consulting, execution, and training. Pricing is not publicly disclosed and contracts are described as multi-year arrangements. The go-to-market is sales-led and consultative, relying on direct client engagement, a portfolio-driven website, and word-of-mouth referrals within the Verona professional cluster. Customers span financial services (Banor SIM), environmental services (Ecologica Tredi), exhibition and trade fair (Verona Fiere), fashion and retail (Carrera Jeans), retail/organic food (NaturaSì), insurance (ARAG), fashion and textile (Verona Tessile), technology and electronics (SHARP ITALIA), education and technology (Resilia, Fondazione Toniolo), fuel services (UTA Italia), and local utilities (AGSM).

Operationally, the firm co-founded Coworking 311Verona in 2016, where it houses its headquarters, and reports paid-in share capital of €10,000. Geographic scope is regional, limited to the Veneto region, with no disclosed plans for multi-region expansion. Event-lab is GDPR-compliant per EU Regulation 2016/679 and holds no patents, public certifications, or external investors. There are no funding rounds, M&A activity, or leadership changes recorded. The firm competes on personalization, creative execution, and local ecosystem positioning rather than on technology, scale, or data.

Name

Event-lab

Legal name

Event-Lab Srl

Website

https://event-lab.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Event-lab is a 7-person Verona-based Italian consulting firm offering bespoke marketing consulting, corporate event organization, and digital training (Verona Academy) to enterprise and nonprofit clients in the Veneto region.

Ownership category

akta.pro rank

Product category

Marketing & Communication Consulting

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Marketing consulting services
• Event organization
• Corporate communication
• Digital marketing training
• Brand identity services

Headquarters

HQ city

Verona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Marketing consulting, communication planning, and implementation services for companies and professionals. Services include corporate identity creation, social media campaigns, events, and press office management.
2. Event Organization: Planning and execution of corporate events, cultural events, festivals, and exhibitions with value-added approach using new media and web communication tools.
3. Training Services: Digital, communication, and graphic design training delivered under the Verona Academy brand. Includes group courses, customized in-company training, and supported access to funded training through public or interprofessional funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Event-lab is a Verona-based consulting agency that offers tailored marketing consulting, corporate identity creation, digital and integrated communication planning, social media campaign management, and press office services to companies and professionals. It also organizes corporate events, cultural events, festivals, and exhibitions, and delivers training in digital communication and graphic design under the Verona Academy brand. Services are custom-built for each client, mirroring a bespoke tailoring approach.

Product overview

Event-lab is a consulting agency offering three interconnected service lines: (1) Consulenza e Comunicazione for marketing, corporate identity, and digital communication; (2) Organizzazione Eventi for corporate, cultural, and festival events; and (3) Verona Academy branded training for digital, communication, and graphic design skills. The company also co-founded Coworking 311Verona in 2016 as an innovation hub. The portfolio showcases work across consulting, events, training, and digital marketing for clients in various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulenza e Comunicazione (Marketing Consulting and Communication) Tailored marketing consulting services for companies and professionals, including needs analysis, corporate identity creation, digital and integrated communication planning, social media campaign management, and press office services.
• Organizzazione Eventi (Event Organization) Planning and execution of corporate events, cultural events, festivals, and exhibitions for clients, with an approach that adds value through the use of new media and web communication tools.
• Verona Academy (Training) Training services under the Verona Academy sub-brand covering digital communication and graphic design, delivered as group classroom courses, customized in-company training, and supported access to funded training through public or interprofessional funds.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coworking 311VeronacoreStrategic or Co-development Partner · 1 January 2016Event-lab co-founded Coworking 311Verona in 2016, creating a shared workspace where innovation, training, and communication meet. The space promotes human and professional values with particular attention to young people. This partnership represents the company's commitment to building a local innovation ecosystem.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Publicis Groupe: Global communications group operating creative, media, PR, and event practices (Publicis Sapient, Publicis Live) and serving many of the same enterprise brand-marketer buyers in Italy.
• WPP: Global advertising and communications holding company (Ogilvy, VMLY&R, GroupM) whose Italian operations compete with Event-lab for corporate communication, event, and training budgets at enterprise scale.
• Armando Testa: Long-established Italian advertising and communication group offering full-service creative, media, and events to major brands; relevant as a much larger broad incumbent in the same domestic marketing space.
• Dentsu: Global advertising, marketing services, and events network (Dentsu Creative, MKTG) operating in Italy and overlapping Event-lab's consulting/events/training mix from a much larger base.

Direct peers

• AQuest: Italian digital marketing and communication agency providing branding, content, and campaign services to corporate clients, structurally similar to Event-lab's consulting and corporate-event verticals.
• Together: Brescia-headquartered Italian agency combining communication, events, and training services for enterprise clients, a close analogue across all three of Event-lab's service lines.
• Alkemy: Milan-listed Italian consultancy delivering digital marketing, communication, and data-driven transformation services to enterprise clients, directly overlapping Event-lab's consulting and integrated communication offering.
• Imille: Brescia-based Italian digital agency providing marketing, communication, and event-related creative services to corporate and public-sector clients, comparable in size and mid-market Italian client mix.
• Conversion: Italian performance marketing and e-commerce agency offering digital strategy, content, and campaign execution to enterprise brands, overlapping Event-lab's social-media and digital marketing work.

Regional players

• Business Changers: Italian management and digital consulting boutique providing marketing and communication advisory to mid-market clients, comparable in service mix but distributed across a wider Italian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/event.lab.verona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event-lab