Quriosity Studio

What Quriosity Studio does

Quriosity Studio is an Amsterdam-registered impact advisory and innovation design consultancy founded and operated by Dr. Mark Siebert. The firm serves knowledge organizations, tech-preneurs, and pre-seed initiatives across the thematic areas of AI, Data and Blockchain, Decentral Science, and Research & Education, with particular focus on data sovereignty, digital asset economies, and cooperative economics. The operating model is that of an embedded advisor who works from within client organizations on a discovery-led co-learning journey, rather than delivering external consulting reports; engagements are typically activated through referrals and personal network rather than outbound sales.

The company delivers three interlocking service lines. Quests is a 6-month action-research format that produces whitepapers, pitch and grant proposals, proof-of-concepts, tokenomics/governance designs, and lectures on the data economy. Advisory Services are packaged into three tiers — MENTOR (a 3-6 month monthly subscription retainer for reflection and value-proposition refinement, with opt-out clauses and discounted first three months), SHERPA (defined projects such as data innovation workshops of 3-5 days, tech-to-service option development, pilot customer acquisition, and funding proposal writing, billed pay-as-you-go), and ADVISOR (official representation with compensation via recommendations and perks). Programs is a bottom-up innovation program format for universities, NGOs, and incubators, covering activator networking, societal-impact sharpening, pilot demonstrations, decision proposals, events, and program management.

There is no proprietary technology platform or software product; the deliverable is the founder's time, network, and judgment. Customer evidence includes enterprise references Siemens and Elsevier, the student startup Sprachenmarkt (100k EUR seed), and ongoing pre-seed advisory engagements with FiglinQ, DeSci Labs, and CosyAI, as well as academic partnerships with VU Amsterdam (Smart Campus Program) and the University of Amsterdam / BCNL Foundation (AI and Blockchain hackathon). Revenue mechanics are subscription retainers, project-based fees, and perk-compensated representation roles, with all pricing bespoke and undisclosed. No external funding, institutional investors, or parent company are disclosed, and no headcount beyond the founder is identified.

Name

Quriosity Studio

Legal name

Quriosity Studio

Website

https://quriosity.studio

Company type

Private

Operating status

Operating

Short description

Quriosity Studio is an Amsterdam-based, founder-led impact advisory and innovation design consultancy that provides embedded advisory, action-research quests, and bottom-up innovation programs to universities, NGOs, and pre-seed tech startups in AI, Data, Blockchain, and Decentral Science.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services: Mentor retainer engagements (3-6 months) with regular sessions for reflection and refinement. Includes identity shaping, tech/funding/market fit exploration, and pitch refinement.
2. Project-based Consulting: Sherpa defined projects including data innovation workshops (3-5 days), tech-service option development, pilot customer acquisition, and funding proposal writing. Billed per project with agile milestones.
3. Advisory Representation: Official advisory roles with network introductions, promotion through channels, speaking engagements, governance participation, and coaching. Compensation through recommendations and perks.
4. Quests - Action Research: 6-month explorations, proof-of-concept development, pitch and grant proposal writing, co-founding projects, tokenomics/governance design. One-off engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Quriosity Studio is an Impact Center Advisory and Innovation Design consultancy that activates impact makers for knowledge organizations, tech-preneurs, and pre-seed initiatives in AI, Data, Blockchain, Decentral Science, and Research & Education. The studio delivers three interconnected offerings: Quests (action research including whitepapers, proof-of-concepts, tokenomics/governance design), tiered Advisory packages (Mentor retainer, Sherpa defined projects, Advisor official representation), and bottom-up Innovation Programs for universities, NGOs, and incubators. Services focus on data sovereignty, digital asset economies, and transformation across Web3, cooperatives, universities, and investors.

Product overview

Quriosity Studio is an Impact Center Advisory and Innovation Design firm offering a portfolio of professional services centered around advisory, Quests (action research), and innovation programs. The company provides three interconnected core offerings: Quests (Action Research) for transformational co-creation journeys including whitepapers, proof-of-concepts, and tokenomics design; Advisory Services with tiered packages (MENTOR, SHERPA, ADVISOR) for tech-preneurs and start-ups; and Bottom-Up Innovation Programs for institutions like universities and NGOs. Services focus on areas including AI, Data, Blockchain, Data Sovereignty, Digital Asset Economies, and Transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Quests (Action Research)

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• DataUnion.appcoreStrategic or Co-development PartnerCo-founded Web3 Data Protocol - DataUnion.app is a protocol for data provenance and fair rewards enabling data-centric AI. Includes protocol and token design, ecosystem and business development. Supported by accelerators and 1m EUR seed funding.
• Outliers VenturesminorGTM or Marketing PartnerMentor in Outliers Ventures Base Camp accelerator program, accelerating the Open Metaverse. Provides coaching for Web3 start-ups and partnering support.
• FiglinQcoreStrategic or Co-development PartnerPre-Seed advisory role for collaborative platform for data management, analysis, visualization and publishing. Venture development, investor exploration, brand story, campaigns, pilot customers.
• DeSci LabsminorStrategic or Co-development PartnerAdvisor role for building tools to grow Open Science. Special BD projects, university engagement, partnering approach.
• CosyAIcoreStrategic or Co-development PartnerPre-Seed Advisor for AI Coops initiative. Shaping value proposition, data and AI cooperative approach for sincere AI development.
• VU AmsterdamcoreStrategic or Co-development PartnerSmart Campus Program lead - Developing LivingLab approach to unlock university's data potential. Includes concept, activator network, speaker series, pitches for budget, IoT Lab, thesis supervision.
• BCNL Foundation / University of AmsterdamminorStrategic or Co-development PartnerShaping AI and Blockchain hackathon. Positioning University of Amsterdam, shaping emerging research field, partner development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Board of Innovation: Global innovation consulting firm that helps corporates and start-ups build new ventures, products, and business models. Directly comparable to Quriosity Studio's advisory and innovation-design work for tech-preneurs and knowledge organizations.
• Mach49: Boutique consultancy that partners with corporate leaders to build new growth businesses, particularly through venture-build and incubation models. Comparable to Quriosity Studio's founder-led innovation and Sherpa-style engagements.
• ?What If!: Innovation consultancy that uses creative approaches to unlock growth and impact for large organizations. Comparable to Quriosity's blend of advisory, program design, and impact-maker focus.

Broad incumbents

• BCG (QuantumBlack / Platinion): Global management consulting firm with deep digital transformation, AI, and innovation practices serving Siemens- and Elsevier-tier enterprise clients. A broad incumbent against which Quriosity positions its boutique advisory work.
• Frog Design (frog): Global design and innovation firm part of Capgemini Invent, offering strategy, design, and technology transformation across industries. A broader incumbent in the same innovation-advisory category as Quriosity Studio.
• IDEO: Legendary design and innovation consultancy serving corporates, social-sector, and start-ups with human-centered design and venture-building methods. Broad incumbent comparable to Quriosity's innovation design and advisory approach.
• McKinsey (QuantumBlack): Global strategy consultancy with deep digital, AI, and innovation practices operating across corporates and universities. Broad incumbent competing for the same enterprise transformation mandates that Quriosity's past Siemens/Elsevier work exemplifies.

Regional players

• Startupbootcamp: Global accelerator network offering mentor-driven programs for early-stage start-ups across multiple verticals. Comparable as a regional/emerging innovation-program peer to Quriosity's incubator and accelerator advisory work in Europe.

Emerging players

• Strategically Aware: Small advisory and venture-building firm focused on Web3, AI, and emerging-tech strategy. Comparable as an emerging boutique peer in the same niche of Web3/data-cooperative advisory that Quriosity Studio targets.
• Outlier Ventures: Web3 accelerator and venture builder running Base Camp programs for early-stage Web3 start-ups. Directly comparable to Quriosity's mentor role at Outliers and its Web3 advisory positioning for tech-preneurs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quriosity Studio