PT. Varia Usaha Beton
- Company typePrivate
- Founded1991
- HeadquartersWaru, Indonesia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
PT. Varia Usaha Beton firmographics
Firmographics- Name
- PT. Varia Usaha Beton
- Legal name
- PT. Varia Usaha Beton
- Website
- https://variabeton.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
PT. Varia Usaha Beton industry classification
Industry- Product category
- Ready-Mix and Precast Concrete Products
- NAICS
- Ready-Mix Concrete Manufacturing (32732), Concrete Pipe, Brick, and Block Manufacturing (32733), Concrete Pipe Manufacturing (327332)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Ready-Mix Concrete Production & Delivery (IMADAAAA)
Keywords
Where PT. Varia Usaha Beton is headquartered
LocationHeadquarters
- HQ city
- Waru
- HQ country
- Indonesia
- HQ region
- Asia
Offices10 records
Markets served
PT. Varia Usaha Beton business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Ready-Mix Concrete (Beton Siap Pakai): Core product line - supply of ready-mix concrete for construction projects. Used in real estate, housing, and infrastructure projects including toll roads, bridges, and ports.
- Precast Concrete (Beton Pracetak): Pre-cast concrete products manufactured at facilities in Gresik, Pandaan, and Makassar. Products include U-ditch, sheet pile, tetrapod, breakwater, box culvert, girder, and hollow brick.
- Masonry Products (Beton Masonry): Masonry concrete products including hollow bricks, kansteen, paving blocks, paving tiles, hexagonal paving, porous paving, and roof tiles (genteng).
- Crushed Stone Aggregate (Bahan Galian): Mining and processing of crushed stone aggregate from 14.5 hectare mining area in Sumber Suko, Pasuruan. Products include crushed stone and base coarse materials.
- Construction Services (Jasa Konstruksi): Full-service concrete construction including residential construction, renovation, interior/exterior design, structural repair, and safety management.
- Equipment Rental (Jasa Sewa Peralatan): Rental of construction equipment to support project operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PT. Varia Usaha Beton product offering
Product offeringCore offering
PT. Varia Usaha Beton is a concrete manufacturer that produces ready-mix concrete, precast concrete products, masonry concrete, crushed stone aggregate, instant concrete (Beton Instan BM+), and precision interlock bricks. The company also provides concrete construction services and equipment rental, operating 34 plants across Indonesia to serve large infrastructure and commercial projects.
Product overview
PT. Varia Usaha Beton operates as a concrete products and construction company with a diversified portfolio of six core product lines. The main offerings include Beton Siap Pakai (Ready Mix) for immediate construction use, Beton Pra Cetak (Precast) manufactured at three facilities in Gresik, Pandaan, and Makassar, Beton Masonry for masonry applications, Beton Instan BM+ for instant pouring in 50kg bags or jumbo bags, Bahan Galian (Crushed Stone) from their 14.5-hectare mining operation, and Bata Interlock Presisi for interlocking brick systems. The company also provides related construction services. All products are supported by 34 active plants across East Java, Central Java, Sulawesi, NTB, and East Kalimantan, with a subsidiary structure under PT. Semen Indonesia Beton established in 1991.
Differentiator
Problem solved
Functional benefit
Brands
- BM+: Beton Instan BM+ merupakan produk beton instan untuk pengecoran secara instan dengan komposisi material Semen, Batu Pecah, Pasir yang dikemas dengan berat 50kg per Sak.
Products and services
- Beton Siap Pakai (Ready-Mix Concrete)
Quantifiable outcome
- 34 plants active across 5+ Indonesian provinces ensuring supply continuity
- +1 more outcomes
Companies that use PT. Varia Usaha Beton
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
PT. Varia Usaha Beton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PT. Varia Usaha Beton partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PT. Semen Indonesia BetoncoreParent company relationship. PT VUB is a subsidiary of PT. Semen Indonesia Beton, which is part of the Semen Indonesia Group (the largest cement producer in Indonesia). This relationship provides guaranteed raw material supply, financial backing, and brand association.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
PT. Varia Usaha Beton competitors and assessment
Company assessmentBroad incumbents
- CEMEX: Global cement and ready-mix concrete heavyweight with significant emerging-market exposure. Closely comparable vertically integrated model from cement manufacturing through ready-mix and aggregates distribution.
- Heidelberg Materials: Global cement, aggregates, and ready-mix concrete leader. Comparable business mix across cement-to-concrete value chain; provides benchmark for international valuation and operating margins in the same commodity segment.
- Holcim Indonesia: Major Indonesian cement and concrete producer now consolidated into the Semen Indonesia Group. Operates a broader cement-led portfolio but overlaps with VUB in ready-mix and aggregates, competing for the same project tenders.
- PT Semen Indonesia (Persero) Tbk: Parent group of PT Semen Indonesia Beton (VUB's direct parent). Indonesia's largest cement producer and a vertically integrated incumbent whose downstream concrete arm directly owns VUB — same group hierarchy, same national infrastructure project channel.
Regional players
- Boral Limited: Australia-headquartered building materials and concrete products company. Operates in a similar regulatory and infrastructure-driven demand environment as VUB but serves Asia-Pacific markets rather than direct Indonesian competition.
Direct peers
- PT Waskita Beton Precast: Indonesian IDX-listed precast concrete producer and subsidiary of PT Waskita Karya. Directly competes with VUB across precast products (U-ditch, girder, sheet pile) serving the same BUMN infrastructure customers and toll-road project pipeline.
- PT PP Presisi: Indonesian IDX-listed precast and ready-mix concrete producer, subsidiary of PT PP (Persero). Competes directly with VUB for government infrastructure contracts and offers overlapping precast, ready-mix, and construction services.
Others
- Vulcan Materials Company: US-largest producer of construction aggregates (crushed stone, sand, gravel) — the same Bahan Galian category VUB mines at its 14.5-hectare Pasuruan site. Useful comparable for upstream aggregate economics rather than direct competition.
- Martin Marietta Materials: US supplier of heavy building materials including aggregates and ready-mixed concrete. Comparable vertically integrated aggregates-to-concrete model, though operating in a different geography from VUB.
Emerging players
- Adhi Persada Beton: Indonesian precast concrete producer affiliated with PT Adhi Karya (Persero), one of VUB's named BUMN customers. Operates in adjacent precast/ready-mix segments serving similar government infrastructure projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PT. Varia Usaha Beton social profiles
Digital presencePT. Varia Usaha Beton compliance and trust
Trust signalCompliance10 records
PT. Varia Usaha Beton financial estimates
Financial estimateRevenue estimate
Valuation estimate
PT. Varia Usaha Beton leadership team
Management profileNumber of profiles
PT. Varia Usaha Beton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PT. Varia Usaha Beton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PT. Varia Usaha Beton
What does PT. Varia Usaha Beton do?
PT. Varia Usaha Beton is a concrete manufacturer that produces ready-mix concrete, precast concrete products, masonry concrete, crushed stone aggregate, instant concrete (Beton Instan BM+), and precision interlock bricks. The company also provides concrete construction services and equipment rental, operating 34 plants across Indonesia to serve large infrastructure and commercial projects.
Is PT. Varia Usaha Beton a public or private company?
PT. Varia Usaha Beton is a private company. It is classified as corporate owned and is currently operating.
When was PT. Varia Usaha Beton founded?
PT. Varia Usaha Beton was founded in 1991. It employs 1,001 to 5,000 people.
Where is PT. Varia Usaha Beton based?
PT. Varia Usaha Beton is headquartered in Waru, Indonesia, in the Asia region.
How does PT. Varia Usaha Beton make money?
Six revenue lines are on record. Ready-Mix Concrete (Beton Siap Pakai) is the primary driver. The others are precast Concrete (Beton Pracetak), masonry Products (Beton Masonry), crushed Stone Aggregate (Bahan Galian), construction Services (Jasa Konstruksi) and equipment Rental (Jasa Sewa Peralatan).
Who are PT. Varia Usaha Beton's main competitors?
Broad incumbents on record are CEMEX, Heidelberg Materials, Holcim Indonesia and PT Semen Indonesia (Persero) Tbk. Boral Limited is listed as a regional player. Direct peers are PT Waskita Beton Precast and PT PP Presisi. Others are Vulcan Materials Company and Martin Marietta Materials. Adhi Persada Beton is listed as an emerging player.
Does PT. Varia Usaha Beton have an API?
No public API is recorded for PT. Varia Usaha Beton.
What industry is PT. Varia Usaha Beton in?
PT. Varia Usaha Beton's product category is Ready-Mix and Precast Concrete Products. Its primary akta.pro industry code is IMADAAAA, Ready-Mix Concrete Production & Delivery. Its NAICS code is 32732 and its SIC code is 3272.