AAE Naturstrom

What AAE Naturstrom does

AAE Naturstrom (legal entity AAE Naturstrom Vertrieb GmbH, previously Alpen Adria Energie) is an Austrian family-owned electricity retailer and small-scale generator founded in 1886, currently in its fifth generation of family management under Geschäftsführer Wilfried Johann Klauss alongside co-managing director Richard Kalcik. Headquartered in Kötschach-Mauthen, Carinthia, with a regional office in Wolkersdorf (Lower Austria), the company supplies 100% certified renewable electricity — sourced from Austrian wind, hydro, and solar generation — to residential, agricultural, commercial, and energy-producer customers across all nine Austrian Bundesländer. Its own generation footprint includes Carinthia's pioneering wind turbine 'Ruth' at Plöckenpass (operational since ~1997), the small hydropower plant at Stockenboi, photovoltaic installations, and the Grünsee eco-reservoir; in December 2025 it deployed Austria's first large-scale battery storage system (ADS-TEC BESS5000, 5 MWh).

The company's commercial proposition is structured around five core tariff products targeting different price-risk preferences: Naturstrom PLUS 26 (Umweltzeichen UZ 46 fixed-price with guarantee through 2026), AAE Natur.spot 2.0 (quarter-hourly EPEX SPOT AT dynamic pricing requiring smart meters), Naturstrom Float 1.4 and Öko Float Business 1.4 (monthly-floating EPEX-indexed tariffs with Lastprofilfaktor 1.2), and Grundversorgung (regulated default supply). Pricing averages approximately €0.10–0.18/kWh plus base fees of €1.80–€5.40/month, with monthly billing cadence and SEPA direct debit. Adjacent revenue streams include EV charging infrastructure (22 kW AC stations at Wolkersdorf with SMATRICS roaming, plus go-e smart-charger integration), a solar hardware partnership with Base-Energy Shop (10% customer discount on Balkonkraftwerke), energy-community services under Austrian regulations, and engineering consulting via AAE Consulting Bau & Planung.

Go-to-market is multi-channel: a self-service online switching portal (portal.aae.at/changeportal), phone and email customer service, in-person consultations at trade fairs and events (HausBau + EnergieSparen Messe Tulln, Lavendelfest Wolkersdorf, Teichklang Festival), and channel partnerships with go-e and TullnEnergie. The company holds the Austrian Umweltzeichen UZ 46 certification continuously since 2003, multiple consecutive Green Brand Austria awards since 2014, the Daphne environmental prize (2014), and in January 2026 was ranked #1 out of 129 Austrian electricity providers in the GLOBAL 2000 & WWF Stromanbieter Check under the designation 'Treiber der Stromzukunft'; per E-Control's May 2024 Preismonitor it was simultaneously the cheapest Austrian electricity provider, with claimed savings up to €700/year for a 3,500 kWh household.

Name

AAE Naturstrom

Legal name

AAE Naturstrom Vertrieb GmbH

Website

https://aae.at

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

AAE Naturstrom is a fifth-generation Austrian family-owned electricity retailer founded in 1886, supplying 100% certified renewable electricity from wind, hydro, and solar to residential, agricultural, commercial, and energy-producer customers across Austria via fixed, floating, and dynamic spot-price tariffs.

Ownership category

akta.pro rank

Product category

Renewable Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Wind Electric Power Generation (221115), Hydroelectric Power Generation (221111), Solar Electric Power Generation (221114)

SIC

Electric Services (4911), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Community & Distributed Wind Power Generation (Behind-the-Meter/Small Wind) (EUACAFAD), Hybrid Wind Power Plants (Wind+Solar+Storage Co-located) (EUACAFAH)

Keywords

• Renewable electricity supply
• Green energy tariffs
• Hydroelectric power generation
• EV charging infrastructure
• Energy community services

Headquarters

HQ city

Kötschach

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply (Retail): Supply of 100% certified natural/green electricity to residential (Haushalt & Agrar), commercial (Gewerbe), and energy producer (Erzeuger) customers across Austria through various tariff products including fixed-price, floating, and spot-price indexed options. Revenue is generated through monthly energy charges based on consumption (kWh) plus base fees.
2. Solar Products (Balkonkraftwerke & PV): Sale of solar products including balcony power plants (Balkonkraftwerke) through partnership with Base-Energy Shop, enabling renters to participate in the energy transition
3. E-Mobility Infrastructure: Operation and provision of EV charging infrastructure including AC charging stations (up to 22 kW) at Wolkersdorf location, with payment via QR code, credit/debit cards, and compatibility with roaming networks (SMATRICS)
4. Energy Consulting & Planning Services: Consulting services for building and planning (Consulting Bau & Planung) as part of the Alpen Adria Energie Campus offerings
5. Energy Community Services: Services related to energy communities (Energiegemeinschaften) enabling collective energy sharing arrangements under Austrian energy regulations

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

AAE Naturstrom supplies certified 100% renewable electricity from Austrian wind, hydro, and solar generation to households, agricultural operations, commercial businesses, and energy producers across Austria through multiple tariff products (fixed, monthly-floating, quarter-hourly dynamic spot, and regulated basic supply). The company also provides EV charging infrastructure, balcony solar products via partner Base-Energy Shop, energy community services, and consulting for energy infrastructure projects.

Product overview

AAE Naturstrom is an Austrian green electricity provider offering a portfolio of electricity products and energy services. Its core product is certified green electricity from 100% renewable Austrian sources (wind, hydro, solar). The consumer tariff lineup includes multiple variants differentiated by pricing mechanism: AAE Natur.spot 2.0 (quarter-hourly dynamic EPEX SPOT pricing for Smart Meter customers), Naturstrom Float 1.4 (monthly-floating EPEX-indexed pricing), Naturstrom PLUS 26 (fixed-price Umweltzeichen-certified tariff), Öko Float Business 1.4 (business floating tariff), and Grundversorgung (regulated basic supply). These are complemented by the AAE Solar-Shop (via Base-Energy partnership, offering balcony PV and portable solar), E-Mobilität / Ladeinfrastruktur (EV charging infrastructure planning and operation), Energiegemeinschaften (energy community facilitation), AAE Consulting Bau & Planung, and the AAE Kundenportal (online account management platform). The company also operates its own hydroelectric and wind power generation assets, notably the historic Kärnten wind turbine 'Ruth' at Plöckenpass and the Ökostausee Grünsee pumped storage lake.

Differentiator

Problem solved

Functional benefit

Products and services

• AAE Naturstrom (Core Green Electricity Product) Core 100% certified natural electricity product sourced entirely from Austrian wind, hydro, and solar power. Offered to residential, agricultural, commercial (Gewerbe), and energy producer (Erzeuger) customers nationwide under multiple tariff variants with or without contract commitment.
• AAE Natur.spot 2.0 Dynamic quarter-hourly spot pricing tariff for private customers that tracks EPEX SPOT AT real-time prices, allowing customers to save by shifting consumption to cheaper periods via heat pumps, EVs, batteries, and PV. Requires Smart Meter with 1/4-hour measurement, valid email, and the online customer portal.
• Naturstrom Float 1.4 Monthly-floating private-customer tariff indexed to the EPEX SPOT AT monthly average plus a fixed 3.80 ct/kWh component and Lastprofilfaktor 1.2. No contract commitment; requires SEPA direct debit.
• Öko Float Business 1.4 Monthly-floating electricity tariff for Austrian commercial customers indexed to EPEX SPOT AT with a Lastprofilfaktor of 1.2, designed for businesses seeking market-linked pricing flexibility.
• Naturstrom PLUS 26 Fixed-price green electricity tariff for private customers with the Austrian Umweltzeichen UZ 46, combined energy and grid billing, and 12-month minimum contract with price guarantee until 31.12.2026.
• AAE Naturstrom Grundversorgung Standard basic supply (Grundversorgung) electricity tariff available to customers in payment difficulties, after disconnection threats, or when no other supplier is willing to contract, subject to Austrian energy law conditions and possible deposit/prepaid meter requirements.
• AAE Solar-Shop (Base-Energy Partnership) Online shop operated in partnership with Base-Energy, offering solar products including balcony power plants (Balkonkraftwerke), portable solar kits, off-grid solutions, and event power systems, with a 10% discount for AAE customers via voucher code 'meineAAE_10%'.
• E-Mobilität / Ladeinfrastruktur EV charging infrastructure service including planning, hardware selection, installation, and operational management of charging stations for businesses, commercial sites, and municipalities. AAE operates its own charging network (e.g., AC charging stations up to 22 kW at Wolkersdorf) and partners with go-e for smart home charging.
• Energiegemeinschaften (Energy Communities) Service supporting local energy communities in Austria, enabling groups of prosumers and consumers to share locally produced renewable energy under Austrian energy regulations.
• AAE Consulting Bau & Planung Engineering and planning consulting services for energy infrastructure projects, including hydroelectric power plant development, grid connection planning, and renewable energy system integration.

Quantifiable outcome

• Ranked #1 most sustainable electricity provider in Austria out of 129 providers (GLOBAL 2000 & WWF Stromanbieter Check 2026)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ADS-TEC EnergycoreTechnology or Integration · 1 December 2025ADS-TEC Energy installed Austria's first large-scale battery energy storage system (BESS5000 with 5 MWh capacity) integrated with photovoltaic system at AAE Naturstrom facilities. The partnership represents AAE's commitment to advanced battery storage technology for grid stability and renewable energy integration.
• Base-Energy ShopcoreChannel Partner/ Reseller/ DistributorPartnership offering balcony solar plants (Balkonkraftwerke) and solar products through Base-Energy Shop. AAE Naturstrom customers receive 10% discount using voucher code 'meineAAE_10%'. This enables renters to participate in the energy transition without being property owners.
• go-ecoreTechnology or IntegrationPartnership with Austrian smart charger manufacturer go-e enables AAE customers to smart-charge EVs using dynamic tariff optimization. The go-e Charger tracks EPEX SPOT AT electricity prices and automatically charges during cheapest periods. Integration includes PV excess charging optimization.
• TullnEnergieminorChannel Partner/ Reseller/ DistributorJoint presence at HausBau + EnergieSparen Messe Tulln (January 2026). TullnEnergie provides certified installation partners in the region for home storage and energy solutions sold alongside AAE's electricity supply.
• ÖKOENERGIE (Richard Kalcik)coreChannel Partner/ Reseller/ DistributorÖKOENERGIE, led by AAE co-manager Richard Kalcik, acts as regional partner for the Weinviertel area. Co-sponsor of Teichklang Festival in Wolkersdorf and co-developer of municipal EV charging infrastructure projects.
• Elektro GindlminorImplementation/ SI/ Consulting PartnerLocal installation partner in Wolkersdorf providing electrical installation services for home storage solutions, EV charging infrastructure, and photovoltaic systems sold in conjunction with AAE energy products.
• Energieforum Kärnten (EFK)minorStrategic or Co-development PartnerEnergy industry association with approximately 400 member companies across Austria. AAE Managing Director Wilfried Johann Klauss received EFK Sustainability Award in Gold 2023; association provides networking platform for sustainability and energy transition discussions.
• City of WolkersdorfcoreStrategic or Co-development PartnerMunicipal partnership for public EV charging infrastructure deployment. AAE installed and operates AC charging stations (up to 22 kW) in Wolkersdorf with payment via QR code. City provides locations and public visibility.
• Via Iulia Augusta (Verein)minorGTM or Marketing PartnerCultural event organizer for classical and jazz concerts at the Grünsee eco-reservoir. AAE provides venue and sponsorship for events including Teichklang Festival and annual Via Iulia Augusta concert series.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• oekostrom AG: Austrian green electricity retailer headquartered in Vienna selling 100% renewable supply to households and businesses with similar tariff structures. Closest like-for-like competitor within Austria's certified eco-electricity segment.
• Greenpeace Energy eG: German cooperative supplying 100% renewable electricity with similar sustainability-led positioning and rigorous third-party certification. Comparable mission-driven competitor in the certified-green segment.
• NATURSTROM AG: German renewable-energy company supplying certified green electricity to households and businesses while developing own wind/solar generation. Highly comparable vertically-integrated eco-electricity model across the DACH region.
• Lichtblick SE: German green-electricity retailer offering dynamic spot-market tariffs and integrated smart-home/charging products. Closest DACH analog to AAE's Natur.spot 2.0 dynamic pricing model and bundling strategy.

Broad incumbents

• Wien Energie: Municipal utility of the City of Vienna supplying electricity (including green tariffs) and EV charging across Austria. Direct competitive overlap with AAE in green retail and municipal e-mobility partnerships, though from a much broader product/portfolio base.
• EVN (Energieversorgung Niederösterreich): Lower-Austria utility active across electricity, heat, and water including own green-electricity tariffs and renewables generation. Overlaps AAE in residential/business green supply with substantially larger scale.
• Verbund AG: Austria's largest electricity company and dominant hydropower generator, with retail supply across all federal states. Overlaps with AAE in green-electricity retail and renewable generation, with materially greater scale, capital, and brand reach.

Regional players

• Energie Steiermark: Styrian regional utility offering green electricity tariffs, hydro/wind generation, and EV charging—overlapping product set in a different Austrian state. Comparable vertically integrated retail-plus-generation model.
• KELAG (Kärntner Elektrizitäts-Aktiengesellschaft): Carinthian regional utility based in Klagenfurt—the same Austrian state as AAE's Kötschach-Mauthen headquarters. Competes with AAE directly for Carinthian retail customers while operating a much larger generation and grid footprint.
• Salzburg AG: Regional Austrian utility for the Salzburg area selling electricity (including green tariffs) and operating hydro and solar generation. Similar integrated profile serving residential and commercial customers with renewable offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AlpenAdriaEnergie
• Facebookfacebook.com/aae.naturstrom
• LinkedInlinkedin.com/company/aae-naturstrom

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AAE Naturstrom