Noarlunga Packaging

What Noarlunga Packaging does

Noarlunga Packaging, trading alongside Fleurieu Food Services, is a privately held B2B wholesale distributor headquartered in Hackham, South Australia. The company supplies food service operators across the Fleurieu Peninsula region with a multi-category range that includes food service packaging, beverages, cleaning chemicals, and industrial packaging. The catalog is anchored on a curated set of third-party brands, including BioPak and BioCane compostable lines in the eco-friendly category, Australian brands such as Trezona GF Bakery and Grounded Bear in a 'local' curation slot, and Dominant in cleaning chemicals, alongside beverage labels such as Allie's, Naked Syrups, Arkadia, Kuka Chai, and KO Bend.

The business operates as a regional one-stop shop for small and mid-sized hospitality buyers rather than as a national account. GTM is direct via an online storefront (noarpack.com.au / fleurieufoodservices.com.au) supplemented by phone-based wholesale enquiries for larger orders, and the revenue model is one-time transactional wholesale sales rather than contracted recurring revenue. The company maintains a regulatory-facing posture through an SA's Plastics Ban information page, indicating active alignment with South Australian single-use plastics legislation and positioning of compliant alternatives.

Operationally, the company is small (headcount band 11-50), privately held with no disclosed funding events, leadership changes, or acquisition activity in the input data. There is no disclosed management team, no proprietary technology stack, and no AI/automation capability referenced; the model is a traditional low-margin distribution business whose competitive position rests on regional supplier relationships, category breadth, and convenience for local hospitality operators rather than technology differentiation.

Name

Noarlunga Packaging

Legal name

Fleurieu Food Services

Website

https://noarpack.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Noarlunga Packaging is a privately held B2B wholesale distributor based in Hackham, South Australia, supplying food service packaging, beverages, cleaning chemicals, and industrial packaging to hospitality operators across the Fleurieu Peninsula.

Ownership category

akta.pro rank

Product category

Food Service Packaging Wholesale

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Disposables & Single-Use Foodservice Products Wholesale (AFAIALAC)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

Keywords

• Food service packaging
• Wholesale packaging supplies
• Disposable food containers
• Eco-friendly packaging
• Cleaning supplies wholesale

Headquarters

HQ city

Hackham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Food Service Product Sales: Revenue generated through direct sales of food service packaging, beverages, cleaning supplies, and industrial packaging to wholesale customers. Products include disposable cups, containers, cutlery, beverages, cleaning chemicals, and related supplies. Operates on per-transaction basis with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Noarlunga Packaging, operating commercially as Fleurieu Food Services, is a South Australian wholesale supplier of food service packaging, beverages, cleaning supplies, and industrial packaging. The company distributes a broad range of disposable cups, takeaway containers, napkins, bags, cleaning chemicals, and janitorial supplies, with a notable emphasis on sustainable and compostable packaging lines (BioPak, BioCane, BioBoard). It also carries local beverage and bakery brands such as Trezona gluten-free patisserie, Grounded Bear matcha, Allie's juices, and Naked Syrups.

Product overview

Fleurieu Food Services is a wholesale food service supplier offering a diverse portfolio of food, beverage, and packaging products. The core product categories include: gluten-free patisserie from Trezona; ready-to-drink beverages from brands like Allie's, Grounded Bear, and Naked Syrups; BioPak eco-friendly hot and cold beverage cups with matching PLA lids; sustainable takeaway containers including BioBoard paper-based, BioCane plant fibre, and BioPlastic options; Genfac plastic storage containers; cleaning chemicals and supplies from Dominant; and industrial packaging materials. The offering positions as a one-stop shop for food service operators seeking both conventional and compostable/sustainable packaging solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BioCups (Hot and Cold)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BioPakcoreOthersSupplier of compostable and sustainable food service packaging including BioCups, BioBowls, BioCane containers. Products prominently featured across hot cups, cold cups, bowls, lids, and takeaway containers.
• Trezona GF BakerycoreOthersProudly South Australian gluten-free bakery supplier. Provides range of gluten-free patisserie products including cakes, cheesecakes, cupcakes, friands, muffins, slices, and tarts.
• DominantcoreOthersCleaning chemical supplier providing RTU products, dishwashing, general cleaning, sanitisers, Earthcare range, and DomSafe range for food service hygiene needs.
• Grounded BearminorOthersReady-to-drink matcha latte supplier featuring Classic, Salted Caramel, and Strawberry flavors in 240ml cans.
• Allie'sminorOthersCold-pressed juice and ready-to-blend smoothie pack supplier featuring 100% whole fruits with no added sugar.
• Naked SyrupsminorOthersBeverage syrups, powders, and sweet sauces brand including white chocolate sauce, beverage syrups for coffee and cocktails.
• ArkadiaminorOthersBeverage products supplier originally created in St Kilda, Melbourne. Provides beverage powders, syrups, and biodegradable teabags.
• Nu-Pure BeveragesminorOthersSpring water supplier providing 600ml square PET bottles (24 pack) for beverage supply needs.
• Genfac PlasticminorOthersPlastic containers and lids supplier offering round, rectangular, and ribbed (freezer grade) ranges for food storage and takeaway.

Recent moves1 record

Expansion highlights4 records

Regional players

• BioPak: Australasia-based supplier of compostable and plant-based foodservice packaging — directly overlapping with Fleurieu's core eco-friendly range. Currently a supplier partner, but BioPak also sells direct, making it a potential competitor for the same hospitality customers in the Australian market.

Direct peers

• PFD Food Services: Major Australian foodservice distributor with national reach, supplying restaurants, cafes, and hospitality operators — directly comparable B2B wholesale model, but operating across broader geographies and with deeper logistics infrastructure.
• Bidfood Australia: Australia's largest dedicated foodservice distributor supplying cafes, restaurants, and hospitality operators nationally — the same core customer vertical Fleurieu Food Services targets, but at vastly greater scale.
• Countrywide Foodservice: Australian regional foodservice distributor supplying hospitality operators across multiple categories — directly comparable B2B foodservice wholesale model with overlapping customer segments.

Broad incumbents

• Detpak (Detmold Group): Australian manufacturer of paper-based and foodservice packaging products, including takeaway and foodservice items overlapping directly with Fleurieu's BioPak/BioBoard categories — comparable product space but operating as a manufacturer and large-scale supplier rather than a regional distributor.
• Huhtamaki Australia: Global foodservice packaging manufacturer with Australian operations producing cups, containers, and tableware — overlaps with Fleurieu's foodservice packaging assortment but operates as a large multinational manufacturer rather than a regional reseller.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noarlunga Packaging