ID-Tourisme

Name

ID-Tourisme

Legal name

ID-TOURISME

Website

https://id-tourisme.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Consulting Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHALAIAL

Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Data, Analytics & Intelligence (Pricing, Demand, Market Data)

Keywords

• Tourism consulting services
• Sustainable tourism strategy
• Destination management advisory
• Climate adaptation consulting
• Tourism prospective analysis

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Project-based consulting engagements for public and private tourism sector clients, including strategic studies, development schemes, climate adaptation support, and prospective analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ID-Tourisme is a French tourism-sector consulting firm (cabinet de conseil) that helps local authorities, destination management organizations (OGD), and private tourism/leisure companies adapt and transform through two service lines: "Transitions" (current/short-term adaptation to climate, technological, and behavioral change) and "Prospective" (medium/long-term foresight and scenario analysis). Its flagship is the "La Caravane" participatory methodology for co-constructing tourism development schemes, which won the Trophées Horizons 2025 award.

Product overview

ID-TOURISME is a consulting firm offering two interconnected service portfolios organized around temporal vision: PROSPECTIVE (medium/long-term vision) and TRANSITION (current/short-term vision). The core offerings include La Caravane, an award-winning participatory methodology for tourism development schemes, complemented by consulting services for private companies (feasibility studies, market analysis, repositioning strategy, marketing plans, brand strategy, CSR, climate vulnerability diagnosis) and public sector clients (sustainable tourism strategy, destination certification support, development frameworks). Prospective services include strategic monitoring, scenario planning, blockchain strategy, and AI integration advisory.

Differentiator

Problem solved

Functional benefit

Brands

• La Caravane: A unique, sensitive and participative methodology for building a tourism development scheme, awarded the Trophée Horizons 2025 with Provence Tourisme.

Products and services

• La Caravane methodology La Caravane is a unique, sensitive, and participatory methodology for co-constructing tourism development schemes in territories. It is designed for use by local authorities and DMOs (e.g., Provence Tourisme) to design resilient, sustainable tourism strategies. The methodology won the Trophées Horizons 2025 award in the 'Habitants et économie locale' category.
• Transitions Services — Private Tourism & Leisure Companies Advisory engagements for private tourism and leisure companies covering feasibility studies, market-potential studies, repositioning strategy, marketing plans, due diligence, professional training, change management, brand strategy, CSR strategy, and climate vulnerability diagnosis. Targeted at private-sector tourism clients (e.g., Rossignol) facing climate, behavioral, or technological disruption.
• Transitions Services — Public Sector (Collectivités & OGD) Advisory services for French local authorities and destination management organizations covering sustainable tourism strategy, climate-aligned marketing plans, GDS/Green Destinations certification support, thematic conferences, professional roundtables, tourism development frameworks, prospective strategy, and Web3/blockchain project support. Targeted at French public-sector tourism clients.
• Prospective Services (medium/long-term foresight) Medium- and long-term foresight services including strategic sector monitoring, prospective scenarios and business-model evolution studies, blockchain/Web3 project strategy and development, AI integration opportunity studies, and tourism prospective conferences. Designed to help destinations and companies anticipate environmental, social, economic, and technological changes.

Quantifiable outcome

• 7th place worldwide in GDS Index 2021 for Lyon's sustainable tourism strategy

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Two partnerships are on record, tiered minor.

• Emotio TourismeminorStrategic or Co-development PartnerPartnership with Emotio Tourisme for the regional wine tourism development scheme in Bourgogne Franche-Comté. The two firms collaborated on constructing an ambition and operational roadmap for wine tourism in the region.
• Cabinet TTKminorStrategic or Co-development PartnerCo-traitance partnership with TTK (mobility expertise firm) for the study of tourism and economic opportunities around the Grenoble-Gap railway line. TTK provided mobility expertise while ID-Tourisme contributed tourism sector knowledge.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EY France: EY-Parthenon and EY's broader advisory practice serve tourism and hospitality clients on sustainability, transformation, and strategy. It is comparable in addressing ESG/CSRD-driven tourism advisory work, but competes from a Big 4 scale rather than a boutique specialist position.
• Roland Berger: Roland Berger has a global hospitality, travel, and tourism practice advising operators and destinations on strategy, transformation, and sustainability. It competes in the same client RFPs but at a global scale with broader functional consulting offerings beyond tourism-specific advisory.
• KPMG France: KPMG France's advisory practice includes a hospitality and tourism sector team serving destinations, hospitality operators, and investors. It overlaps with ID-Tourisme on sustainability strategy, transformation, and tourism advisory, but at a global-firm scale with broader portfolio offerings.
• Wavestone: Wavestone is a major French-origin consulting firm with a hospitality, travel, and tourism practice serving large private operators and public bodies. It competes for the same local-authority and enterprise consulting mandates but operates at significantly larger scale and across broader sectors.

Direct peers

• Makheia: Makheia is a French marketing and communications consultancy with a tourism and territorial-development practice, supporting destinations and tourism operators with strategy, branding, and stakeholder engagement. It overlaps with ID-Tourisme on destination strategy and repositioning work.
• Algoé: Algoé is a French public-sector management consulting firm that regularly supports local authorities and public institutions on strategic studies, including tourism and territorial development. It competes directly with ID-Tourisme for French local-authority consulting engagements.
• Green Destinations: Green Destinations is an international foundation that certifies and supports sustainable tourism destinations, including through the GDS Index that ID-Tourisme supports clients on. It is comparable in its destination-sustainability focus, though it operates more as a certification/standard-setter than as a consulting deliverer.
• BIPE: BIPE is a French economic forecasting and strategy consultancy with a dedicated tourism and leisure practice serving public and private clients. Like ID-Tourisme, it provides advisory studies, market analysis, and scenario work for tourism stakeholders, making it one of the closest direct comparables in the French market.

Others

• ADN Tourisme: ADN Tourisme is the French federation of departmental tourism agencies (ADTs), representing many of ID-Tourisme's core client types (OGDs, local tourism bodies). It is an ecosystem counterpart rather than a competitor, often referenced as the institutional counterpart for territorial tourism strategy.
• Atout France: Atout France is France's national tourism development agency, which ID-Tourisme's public-sector clients engage with and reference. It is not a direct competitor (it sets national strategy and promotes France internationally) but is a key ecosystem participant and potential partner for ID-Tourisme's destination projects.

Market position

Strengths1 record

Weaknesses2 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/IDTOURISM1
• LinkedInlinkedin.com/company/id-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID-Tourisme