Luxe

What Luxe does

The Luxe Group is a privately held luxury residential real estate team operating under the Real Broker, LLC franchise, founded in 2018 by Connie Alexander Jacks and Steven Jacks in Hoover, Alabama. The team specializes in representing buyers and sellers of high-end residential properties across Greater Birmingham, Montgomery, and Lake Martin markets, with primary focus areas including Greystone, Shoal Creek, Mountain Brook, Vestavia Hills, Homewood, and the 280 Corridor. The group is organized into two operational divisions—The Birmingham Associates and The Montgomery Associates—with 15+ agents including a Director of Operations and an Associate Broker.

The company's service portfolio centers on traditional full-service buyer and seller representation, supported by strategic marketing that includes cinematic video and architectural photography, expert negotiation, and access to off-market inventory through deep local relationships. Ancillary services include corporate relocation support for executives moving to Birmingham employers (e.g., Protective Life, Regions Bank, UAB Medical Center), military relocation assistance for families PCS'ing to Maxwell Air Force Base and Gunter Annex, a national agent referral network for outbound relocations, and downloadable Buyer/Seller Guides. Underlying technology is non-proprietary and consists of industry-standard tools: Zillow Premier Agent, Showcase IDX for property search, Mapbox for mapping, Calendly for scheduling consultations, and MLS. No public-facing API, mobile application, or proprietary platform exists.

The Luxe Group operates on a transaction-based commission revenue model typical of real estate brokerages, with no publicly disclosed fee schedules. Customer acquisition is multi-channel: a content-rich website and blog covering Birmingham luxury micro-markets, social media (Facebook, Instagram, YouTube, LinkedIn), Connie Alexander Jacks' role as host on American Dream TV Network, Zillow Premier Agent leads, and earned media coverage in the Wall Street Journal, Birmingham Business Journal, AL.com, and 280living.com. The team is recognized for transactions including the largest private residential sale in Alabama history ($5,000,000 at 7 Montagel Way, Shoal Creek) and Connie's cumulative career sales volume exceeding $1 billion across 27 years.

Name

Luxe

Legal name

The Luxe Group at Real Broker, LLC

Website

https://luxebhm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Luxe Group is a luxury residential real estate team operating under Real Broker, LLC franchise in Alabama, serving high-net-worth buyers and sellers across Birmingham, Montgomery, and Lake Martin markets with full-service representation and off-market inventory access.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Luxury real estate
• Residential brokerage
• Corporate relocation
• Military relocation
• Property investment

Headquarters

HQ city

Hoover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where agents earn a percentage of each transaction closed. Connie and Steven lead as multi-million dollar top producers with over $1 billion in career sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Luxe Group is a luxury residential real estate brokerage team operating under Real Broker, LLC, providing full-service buyer and seller representation for high-end properties in Birmingham, Alabama and surrounding markets including Greystone, Shoal Creek, Mountain Brook, Vestavia Hills, and the 280 Corridor. The team also offers corporate relocation services for executives, military relocation services for families PCS'ing to Maxwell Air Force Base and Gunter Annex, real estate investment services, and a national agent referral program for clients relocating out of state.

Product overview

The Luxe Group is a luxury real estate team operating as a division of Real Broker, LLC, offering comprehensive residential and commercial real estate services in the Greater Birmingham, Alabama market. The team specializes in high-end properties across premier communities including Greystone, Shoal Creek, Mountain Brook, Vestavia Hills, and the 280 Corridor. Their service portfolio includes buyer representation, seller representation, investment property services, corporate relocation assistance, and an agent referral program for clients moving out of state. The team also provides downloadable Buyers and Sellers Guides, complimentary 15-minute strategy consultations, and maintains a portfolio of notable transactions demonstrating their track record in the luxury segment.

Differentiator

Problem solved

Functional benefit

Products and services

• The Luxe Group Luxury Real Estate Brokerage Full-service luxury residential real estate brokerage providing buyer representation, seller representation, and investment property services for high-end residential and commercial properties in Birmingham, Alabama and surrounding markets including Greystone, Shoal Creek, Mountain Brook, Vestavia Hills, and the 280 Corridor. Services include corporate relocation, military relocation, and investment property representation.
• Out-of-State Agent Referral Program Referral service connecting clients relocating out of Birmingham with experienced real estate agents in their destination markets across the United States, including Seattle, Miami, New York, and San Diego. Partners are vetted for quality service, local market knowledge, negotiation expertise, and community connections.

Quantifiable outcome

• Largest private residential sale in Alabama history: 7 Montagel Way, Shoal Creek at $5,000,000
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• National Referral Partner NetworksupportingChannel Partner/ Reseller/ DistributorThe Luxe Group has partnered with experienced agents from cities across the United States (Seattle to Miami, New York to San Diego) to provide seamless transitions for clients relocating out of Birmingham. Referral partners are vetted for quality service, local market knowledge, negotiation expertise, and community connections.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Compass: Tech-forward national real estate brokerage with a strong luxury tilt, proprietary platform, and significant agent recruitment budget. Directly comparable to The Luxe Group on luxury buyer/seller representation, with substantially more scale and technology investment.
• Engel & Völkers: International luxury real estate franchise specializing in premium and ultra-premium residential properties. Closely comparable to The Luxe Group on luxury positioning, concierge service model, and reliance on agent-driven local expertise.
• eXp Realty: Cloud-based real estate brokerage with a commission and revenue-share model similar in spirit to Real Broker. Competes with The Luxe Group for producing agents and offers an alternative franchise model for luxury teams considering platform moves.
• Coldwell Banker Realty: National brokerage with a dedicated luxury division (Coldwell Banker Global Luxury). Competes with The Luxe Group in Birmingham and surrounding metros for high-end listings and offers similar agent-driven, brand-supported luxury service.
• Christie's International Real Estate: Luxury real estate network affiliated with the Christie's auction house, focused on premium and trophy properties. Comparable to The Luxe Group on ultra-high-net-worth client servicing and luxury brand association.
• Sotheby's International Realty: Global luxury residential real estate brand and the dominant incumbent in the high-end segment where The Luxe Group operates. Both serve luxury buyers and sellers with white-glove service, off-market access, and high-touch representation; Sotheby's has the network depth Luxe currently lacks.
• Berkshire Hathaway HomeServices: National real estate franchise with a luxury network (Berkshire Hathaway HomeServices Luxury Collection). Direct competitor in the high-end buyer/seller segment with comparable agent economics and brand-supported marketing.
• Howard Hanna Real Estate Services: Large regional brokerage with growing luxury and relocation services across the Eastern US. Comparable to The Luxe Group in serving affluent move-up and corporate relocation clients in mid-sized metro markets.

Regional players

• ARC Realty (Alabama): Alabama-headquartered residential brokerage operating across Birmingham, Huntsville, and surrounding markets. Most directly comparable regional peer to The Luxe Group in shared geography, with overlapping luxury and move-up buyer segments.

Others

• The Real Broker (parent): Parent brokerage platform for The Luxe Group; provides the technology, commission split, and brand umbrella the team operates under. Relevant as the platform partner and as a comparable for evaluating the team's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEf6ZAL5w5YfnthBIBcqpTg
• Facebookfacebook.com/LUXEBirmingham
• LinkedInlinkedin.com/company/the-luxe-group-at-the-real-broker
• Instagraminstagram.com/conniealexanderjacks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxe