Hayes Financial

What Hayes Financial does

Hayes Financial is described in firmographics as a small (1-10 employees) Birmingham, USA-based consulting firm founded in 2006 providing wealth management and investment strategies to enhance business growth, with a website at hfinancial.com. Substantively, the detailed research data describes what is identified as Mariner Wealth Advisors, LLC — a Delaware-registered national RIA — which appears to be the more substantive entity represented in this input. Per the detailed data, that entity offers an integrated wealth management platform combining investments, tax planning and preparation, estate planning, trusts, risk advisory, and insurance solutions, delivered through dedicated advisors supported by an in-house team of specialists across tax, estate, insurance, and investments. The firm operates a recurring, quote-based fee model (annual billing cadence) and serves HNW individuals, business executives, professional athletes, dental and medical professionals, business owners/entrepreneurs, and institutional/business clients, with sub-brands covering institutional investment management (Mariner Institutional), employer financial wellness (Mariner Financial Wellness), a platform for unaffiliated advisors (Mariner Independent), and outsourced portfolio solutions.

The firm's go-to-market is a high-touch, consultative enterprise field sales motion via 'Talk to an Advisor' CTAs and contact forms, augmented by a thought-leadership content engine comprising an Insights blog, the 'Your LifeSimplified' podcast (at episode #171), live webinars, an email newsletter, and SEO. It maintains a national US footprint with local advisor presence across the country, a wholly-owned subsidiary (MSEC LLC), and no disclosed parent company, funding rounds, M&A, or public listing. Its credibility anchors include nine consecutive years (2016-2024) of Barron's Top 5 RIA rankings, capped by a #6 Mega RIA ranking in 2025 against a $70B AUM threshold among nine qualifying firms.

Note: the firmographics header describing Hayes Financial (founded 2006, 1-10 employees, Birmingham, consulting firm) is materially inconsistent with the detailed research signal describing a large national RIA at Mega-RIA scale. The description above reflects the more substantive data; the inconsistent firmographics are flagged as a data quality issue rather than reconciled without supporting evidence.

Name

Hayes Financial

Legal name

Mariner Wealth Advisors, LLC

Website

https://hfinancial.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hayes Financial is presented in firmographics as a small Birmingham-based consulting firm providing wealth management and investment strategies to support business growth. The detailed research data substantively describes what is identified as Mariner Wealth Advisors — a national RIA offering integrated wealth, tax, estate, trust, and insurance advisory to HNW individuals, executives, athletes, and institutional clients.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Finance and Insurance (52)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL), Tax-Focused Wealth Management RIAs (FSAAACAD), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Wealth management services
• Investment advisory
• Financial planning services
• Estate planning
• Tax planning services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wealth Management and Advisory Fees: Mariner Wealth Advisors generates revenue through wealth management and financial advisory services, providing comprehensive planning including investment management, tax planning, estate planning, risk advisory, and insurance solutions to individuals and businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hayes Financial provides integrated wealth management and advisory services that combine investment management, tax planning and preparation, estate planning, trust services, risk advisory, and insurance solutions into a single, specialist-led offering. The firm serves both high-net-worth individuals (including executives, professional athletes, dental professionals, business owners, and medical professionals) and businesses/institutions (retirement plans, institutional cash management, specialty tax services, investment banking and valuation advisory, and financial wellness programs), delivered through dedicated advisors backed by an in-house team of specialists across tax, estate, insurance, and investments.

Product overview

Mariner Wealth Advisors operates as a unified wealth management platform offering an integrated suite of financial services. The core offering combines in-house specialists across tax planning, estate planning, insurance, and investments under one advisory team. The platform serves individuals (through wealth planning, investment management, tax services, estate planning, risk advisory, trust services, and insurance solutions) and businesses (through institutional services, financial wellness programs, executive planning, and specialty tax services). Specialized services target specific client segments including executives, professional athletes, dental professionals, business owners, and medical professionals. The Mariner Independent platform extends the firm's resources to affiliated independent advisors, while Mariner Outsourced Portfolio Solutions enables other advisors and firms to access the firm's investment management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Mariner Institutional: Institutional investment management and advisory services for institutions and organizations.
• Mariner Financial Wellness
• Mariner Independent
• Your LifeSimplified

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cetera Financial Group: Network of independent RIAs and advisory firms, comparable to Mariner's Independent/Outsourced Portfolio Solutions arm. Provides back-office and investment capabilities to affiliated advisors, similar to Mariner's B2B platform ambitions.
• LPL Financial: Large independent broker-dealer and RIA custodian supporting thousands of independent advisors. Comparable to Mariner in supporting independent advisors and providing outsourced investment capabilities, though structured as a custodian/broker-dealer.

Broad incumbents

• Morgan Stanley Wealth Management: One of the largest U.S. wealth platforms, offering investment advisory, financial planning, and lending products to HNW and UHNW households. Overlaps with Mariner's individual and institutional wealth services.
• Goldman Sachs Personal Financial Management: GS's mass-affluent and HNW advisory offering combining investments, tax, and estate planning. Comparable integrated service model, but embedded within a global investment bank with broader capabilities and brand.
• RBC Wealth Management (U.S.): U.S. wealth arm of Royal Bank of Canada, providing advisory, planning, and lending services to HNW clients. Competes with Mariner across high-net-worth segments but with a different geographic/parent structure.
• Fidelity Wealth Services: Fidelity's wealth advisory offering for HNW and UHNW clients, broadly competitive with Mariner's integrated wealth planning but operates as a division of a major custodian/asset manager.
• Schwab Wealth Advisory: Charles Schwab's advisory solution for HNW investors, offering investment management, planning, and specialty services; competes with Mariner in the HNW segment but is part of a much larger custodian/brokerage platform.

Direct peers

• Fisher Investments: Large, privately held RIA focused on discretionary portfolio management for HNW individuals and institutions; overlaps with Mariner's investment management and Mariner Institutional offerings.
• Creative Planning: One of the largest independent RIAs in the U.S. with a multi-disciplinary wealth management offering (investments, tax, estate, retirement) and a similar integrated, specialist-led model targeting HNW and UHNW clients.
• Edelman Financial Engines: Mega RIA combining financial planning, investment management, and employer-sponsored advice. Similar full-service wealth platform and a comparable scale and reach profile to Mariner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MarinerAdvisors
• LinkedInlinkedin.com/company/mariner-wealth-advisors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayes Financial