Hoaikai

What Hoaikai does

Hoaikai (社会福祉法人 蓬愛会, Houaikai) is a private, non-profit social welfare corporation incorporated under Japanese social welfare law and headquartered in Haga Town, Tochigi Prefecture, Japan. The organization operates eleven facilities across the Tochigi Prefecture, providing a cradle-to-grave continuum of care that bundles special nursing homes (特別養護老人ホーム / tokuyu), regional-embedded nursing homes, welfare homes (養護老人ホーム), care houses, dementia group homes, small-scale multifunctional home-visit care, day-service centers, short-stay services, home-visit care, and care management. It also runs a small-scale licensed nursery (ナーサリーにここ, capacity 19 children aged 0-2) and the Tochigi Care Welfare Specialized School (栃木介護福祉士専門学校), the only single-department nursing-care vocational school in the prefecture, which functions as a captive talent pipeline.

The organization's services are delivered through owned and operated facilities in Utsunomiya, Sakura, and Haga Town, with admissions to welfare homes coordinated via municipal-government assessment and home-care plans brokered through care managers and Regional Comprehensive Support Centers. Pricing for care services is set by Japan's long-term care insurance fee schedule, with user co-payments by care level; childcare fees follow Utsunomiya City standards. Revenue therefore streams from three categories: government-subsidized long-term care insurance billings, government welfare-home subsidies plus user co-payments, and nursery fees. The organization markets primarily through community events (such as the 秋蓬祭 festival), facility tours and consultation days, and referral partnerships with municipal governments, regional support centers, and Houtokukai Utsunomiya Hospital.

Hoaikai does not develop proprietary software or technology products; its competitive position rests on its embedded community footprint, multi-generational service bundle, in-house caregiver training pipeline, and local brand trust — evidenced by the 2024 Tochigi Care Technique Contest Semi-Grand Prix award. As a social welfare corporation, it does not raise equity financing and operates under non-profit governance rules.

Name

Hoaikai

Legal name

社会福祉法人 蓬愛会

Website

https://hoaikai.or.jp

Company type

Private

Operating status

Operating

Short description

Hoaikai is a Japanese social welfare corporation operating eleven facilities across Tochigi Prefecture that deliver a cradle-to-grave care continuum — special nursing homes, group homes, welfare homes, day and home-visit care, a licensed nursery, and a caregiver training school — serving elderly residents, families, and infants.

Ownership category

akta.pro rank

Product category

Elderly Care and Social Welfare Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (623990), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Elderly care services
• Nursing home care
• Long-term care
• Childcare services
• Social welfare

Headquarters

HQ city

Tochigi

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Long-term Care Insurance Services: Revenue from government-subsidized long-term care insurance services including special nursing homes, day services, short-stay services, home-visit care, and care management. Pricing follows government-established care tiers based on required care level.
2. Elderly Welfare Home Services: Revenue from welfare homes for elderly who cannot live independently due to environmental or economic reasons, funded through government subsidies and user co-payments.
3. Childcare Services: Revenue from small-scale nursery operations including regular enrollment and temporary childcare services, charged according to Utsunomiya City childcare fee standards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hoaikai (社会福祉法人 蓬愛会) operates 11 facilities across Tochigi Prefecture, Japan, providing comprehensive social welfare services including special nursing homes, welfare homes for the elderly, care houses, dementia group homes, day service centers, short-stay services, home-visit care, and care management. The organization also operates a small-scale nursery for children aged 0-2 and Tochigi Prefecture's only dedicated care worker vocational school. Services are funded through Japan's long-term care insurance system, government subsidies, and user co-payments.

Product overview

Hoaikai is a social welfare corporation operating 11 facilities across Tochigi Prefecture, Japan, offering a comprehensive portfolio of elderly care and early childhood education services. The organization provides special nursing homes (特別養護老人ホーム), dementia care group homes, care houses, small-scale multifunctional home-visit care, day service centers, short-stay services, and visiting care services. The portfolio includes regional-embedded type facilities serving local communities and wide-area facilities serving broader regions. Key named facilities include ナーサリーにここ (small-scale nursery), カルペ而今, 而今荘, にこんきつれ荘 (special nursing homes), 城下庵 (small-scale multifunctional care), アオーラ而今 (elderly welfare), and 栃木介護福祉士専門学校 (educational institution). Services are coordinated through home care support offices and comprehensive community support centers, providing integrated care from nursery to end-of-life care.

Differentiator

Problem solved

Functional benefit

Brands

• 蓬愛会: Main brand name for the social welfare corporation

Products and services

• カルペ而今 (Wide-area Special Nursing Home) Wide-area type special nursing home with 60 beds located in Utsunomiya City, Tochigi Prefecture. Provides comprehensive care services including bathing,排泄 (elimination assistance), meals, functional training, and health management for elderly requiring long-term care.
• 而今荘 (Special Nursing Home with Care Services) Traditional wide-area type special nursing home in Haga Town offering thorough care. Also provides day service center, short stay, visiting care, and home care support services. Located at the same address as the organization's headquarters.
• にこんきつれ荘 (Special Nursing Home) Wide-area type special nursing home in Sakura City offering bright environment and warm services. Also provides day service center, short stay, visiting care, home care support, and a regional comprehensive support center.
• 而今桜 (Regional Special Nursing Home) Regionally-embedded type special nursing home with short-stay services located in Sakura City. Provides care enabling elderly to continue living in familiar communities with continued access to family and social relationships.
• 美渉 (Regional Special Nursing Home) Regionally-embedded type special nursing home equipped with various facilities. Also operates as a welfare community promoting multi-generational exchange among all ages, co-located with a clinic.
• 特養 ケアプラザ而今 (Care Plaza Nikon Special Nursing Home) Special nursing home located in Utsunomiya City offering care for elderly requiring long-term care. Provides day service, short-stay, and home-visit care services, and care management.
• アオーラ而今 (Elderly Welfare Home) Elderly welfare facility (養護老人ホーム) with attached regional exchange building for multi-generational interaction. Capacity for 110 residents. Accommodates elderly aged 65+ who have difficulty living independently due to environmental or economic reasons.
• ケアハウス ケアプラザ而今 (Care House) Care house offering comfortable living environment in a calm atmosphere with convenient access. Provides care services for elderly who need assistance with daily living while maintaining independence.
• ケアハウス アオーラ而今 (Care House) High-quality care house in Utsunomiya City targeting regional exchange. Provides care services for elderly who can live semi-independently.
• 城下庵 (Small-scale Multifunctional Home and Group Home) Small-scale multifunctional home-visit care and dementia-type group home facility with 3 units (operational rate of 83.7%, 25-user small-scale multifunctional service). Provides flexible care services combining day care, short stays, and overnight stays tailored to user needs.
• ナーサリーにここ (Small-scale Nursery) Small-scale nursery facility located within Welfare Community Bisho, accepting children from 2 months old up to 2 years old with a capacity of 19 children. Provides quality childcare services with low child-to-staff ratios in a clean environment. Also offers temporary childcare Monday-Friday 8:00-17:00.
• 居宅介護支援サービス (Home Care Support Service) Home care support service where care managers create individualized care plans for elderly living at home, coordinating services such as day care, home helpers, and short stays.
• 地域包括支援センター (Regional Comprehensive Support Center) Comprehensive community support center providing integrated support for elderly residents in the community, including preventive care, complaint handling, and care management services.
• 栃木介護福祉士専門学校 (Tochikai Care Welfare Vocational School) Tochigi Prefecture's only single-department school offering only nursing care welfare courses, operated by the organization. Supplies qualified care workers to the organization's facilities.

Quantifiable outcome

• ，城下庵运营推进会议记录显示小组 home 运作率为83.7%
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 報徳会宇都宮病院 (Hōtokukai Utsunomiya Hospital)coreStrategic or Co-development PartnerProvides training sessions for staff on topics such as incontinence product application techniques and infectious disease prevention. External instructors from the hospital conduct regular training programs for new and existing staff at care facilities.
• 栃木介護福祉士専門学校 (Tochigi Care Welfare Specialized School)coreStrategic or Co-development PartnerAffiliated training institution producing qualified care workers. As the only care-focused vocational school in Tochigi Prefecture, it supplies trained professionals to the organization's facilities.
• 宇都宮大学・宇都宮短期大学附属高等学校 (Utsunomiya University / Utsunomiya Junior College Affiliated High School)minorStrategic or Co-development PartnerMusic department students and graduates provide regular concerts and cultural activities at facilities. Students volunteer and gain practical experience in care settings.
• 喜連川お囀子会・シルバー大学校北校アフリカンダンスクラブ (Kizureka-wa Gagaku Group / Silver University North School African Dance Club)minorStrategic or Co-development PartnerCommunity volunteer groups that perform at facility events such as the 春麗祭 festival, providing cultural entertainment for residents.
• 栃木县 (Tochigi Prefecture) / さくら市・芳賀町 (Sakura City / Haga Town)coreStrategic or Co-development PartnerMunicipal governments oversee welfare facility certification, approve admissions for welfare homes, and coordinate regional disaster preparedness. The organization participates in municipal-led evacuation drills and community welfare planning.
• 地域包括支援センター (Regional Comprehensive Support Centers)coreChannel Partner/ Reseller/ DistributorLocal government-affiliated centers that assess care needs and refer individuals to appropriate services. Partner in distributing information about available care options to residents.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charm Care Corporation: Tokyo-listed operator of special nursing homes, residential care, and urban senior housing across Japan. Comparable multi-facility elderly care operator with similar service tiers (Tokuyu, care houses, group homes) and exposure to LTC insurance reimbursement.
• Tsukui Corporation: Listed Japanese operator focused on day services and in-home care with nationwide facility network. Comparable community-based care model and LTC insurance revenue structure, though heavier weighting to day/home services than Hoaikai.
• Care Service Co., Ltd. Tokyo-listed home-visit care and elderly facility operator. Comparable multi-service elderly care delivery model and LTC insurance dependency, with similar nursing care and day service offerings.
• Yasashiite Inc. Tokyo-listed home-care focused operator with growing facility footprint (group homes, day services, nursing care). Comparable end-services to Hoaikai with similar LTC insurance revenue model and elder-care delivery structure.

Broad incumbents

• SOMPO Care Inc. Japan's largest senior care operator with hundreds of facilities nationally, offering special nursing homes, group homes, and home care. Comparable end-services but at vastly greater scale and corporate backing (Sompo Holdings).
• Tokushukai Medical Group: Large Japanese medical-social welfare group operating hospitals, special nursing homes, and home care services. Comparable integrated medical-care delivery with Hoaikai's Hōtoku-kai Hospital partnership model.
• Benesse Style Care Co., Ltd. Major subsidiary of Benesse Group operating paid senior housing, group homes, day services, and care planning across Japan. Comparable service portfolio with similar dependency on LTC insurance and aging demographics.
• Nichii Gakkan Co., Ltd. One of Japan's largest providers of healthcare, elder care, childcare, and education services. Particularly comparable because of its dual elderly care and childcare service lines, mirroring Hoaikai's multi-generational model, though at substantially larger scale.
• Sekisui House (Sekisui Heim): Major Japanese homebuilder with a senior care subsidiary (Sekisui Heim) operating service-linked housing for the elderly. Comparable in combining real-estate-based housing with care services for the elderly, but at corporate scale and with for-profit capital structure.

Regional players

• Trust Garden Co., Ltd. Premium paid senior housing operator with a smaller, upscale facility network concentrated in greater Tokyo. Comparable in offering care houses and residential elderly services, but differentiated by premium positioning versus Hoaikai's welfare-inclusive model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoaikai