What Gey Cart does

Gey Cart srl is an Italian B2B office supplies distributor and e-commerce operator founded in 1999 and headquartered in Soncino, Cremona. The company sells more than 22,000 articles across seven primary categories: printer cartridges and toners, office supplies, office furniture, paper products, gadgets and leisure items, hygiene and workplace safety/PPE, office machines and IT equipment, and school supplies. It distributes premium printer consumable brands including HP, Canon, Epson, Brother, Samsung, Ricoh, Konica Minolsta, Kyocera, Lexmark, Oki, Sharp, Toshiba, Xerox, and Olivetti, and provides a compatibility-finder tool called Identipprint for matching toners to specific printer models.

The company operates through a dual-channel model: a B2B e-commerce storefront at geycart.it that requires business registration and login for pricing access, and a national field sales agent network across Italy managed through a dedicated 'Area agenti' portal. It publishes an annual comprehensive catalog (Catalogo UNICO 2026-2027) and maintains presence on LinkedIn, Facebook, Instagram, and YouTube. Pricing is personalized and not publicly disclosed, consistent with negotiated B2B commercial relationships. Customer segments include Italian businesses (primary), educational institutions, and HORECA (hotel/restaurant/catering) operators. The company recently inaugurated a new headquarters (2024-2025) as part of its ongoing operations.

Gey Cart generates revenue through one-time product sales across its broad catalog, with €15,000 of issued share capital and no disclosed funding rounds, institutional investors, or parent company. The business is a privately-held Italian Società a responsabilità limitata (S.r.l.) with 25+ years of continuous operation. No proprietary technology, patents, certifications, AI capabilities, or named flagship customers are disclosed in available source material; cumulative volume signals include 1,000,000 A4 paper reams and 534,000 boxes of staples sold.

Name

Gey Cart

Legal name

Gey Cart srl

Website

https://geycart.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gey Cart srl is an Italian B2B office supplies distributor founded in 1999, selling 22,000+ articles across printer consumables, stationery, furniture, IT, hygiene/PPE, and school supplies via a national agent network and e-commerce platform to Italian businesses, schools, and HORECA customers.

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412), Office Supplies and Stationery Retailers (459410), Stationery and Office Supplies Merchant Wholesalers (424120), Office Equipment Merchant Wholesalers (42342), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Retail-Variety Stores (5331)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Ink, Toner & Printer Supplies Retail (CRALABAH), Business Forms, Labels & Shipping Supplies Retail (CRALABAI)

Keywords

• B2B office supplies
• Printer consumables distribution
• Office furniture supplies
• Workplace hygiene products
• Stationery wholesale

Headquarters

HQ city

Soncino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Office Supplies Distribution: Gey Cart operates as a single-supplier office supplies distributor, selling cartridges, toners, ribbons, office furniture, stationery, hygiene products, and technology equipment to businesses through both agent networks and e-commerce. The company positions itself as a one-stop partner for office and workplace needs, generating revenue through product sales with pricing available to registered/logged-in business customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Gey Cart is an Italian B2B distributor of office and workplace supplies, selling more than 22,000 articles including printer cartridges and toners, stationery, paper, office furniture, hygiene and workplace safety products, office machines and IT equipment, and school supplies. Registered business customers access the catalog and personalized pricing through the company's e-commerce platform and a nationwide field sales agent network, with 24/48-hour delivery across Italy.

Product overview

Gey Cart is an Italian B2B office supplies e-commerce platform offering a single-vendor solution for businesses. The company provides over 22,000 products across seven main categories: Cartucce/Toner/Nastri e Accessori (printer consumables), Forniture Ufficio (office supplies including archiving, furniture, stationery, paper, writing instruments), Gadget e Tempo Libero (promotional items and leisure products), Igiene e Sicurezza sul Lavoro (workplace safety and hygiene), Macchine e Informatica (office machines and IT equipment), and Tutto per la Scuola (school supplies). The platform features an Identipprint tool for cartridge/toner finder functionality and publishes an annual UNICO catalog. Key brands distributed include Canon, HP, Epson, Brother, Samsung, Olivetti, Ricoh, Konica Minolta, Kyocera, Lexmark, Oki, Sharp, Toshiba, Xerox, and Starline.

Differentiator

Problem solved

Functional benefit

Products and services

• Printer Consumables (Cartucce, Toner, Nastri e Accessori) Comprehensive range of printer cartridges, toners, ribbons, and accessories compatible with major printer brands (HP, Epson, Canon, Brother, Samsung, and others), sold to Italian businesses for printing operations.
• Office Supplies and Stationery (Forniture Ufficio) Wide range of office supplies including archiving solutions, envelopes and shipping materials, stationery, paper products, and writing instruments for business workplaces.
• Office Furniture (Arredamento per Ufficio) Office furniture solutions including complementary decor items, office furniture pieces, and chairs and armchairs for professional workspaces.
• Paper Products (Carta) Paper products including reams for laser and inkjet printers, rolls for plotters, continuous form paper, special papers for printers, and rolls for office machines.
• Workplace Hygiene and Safety (Igiene e Sicurezza sul Lavoro) Workplace safety and hygiene products including work clothing, PPE equipment, catering supplies, cleaning products, first aid supplies, and safety signage for Italian businesses and Horeca operators.
• Office Machines and IT Equipment (Macchine e Informatica) Office machines and IT equipment including calculators, document shredders, label makers, fax machines, monitors, batteries, laminators, binders, scanners, and printers.
• School Supplies (Tutto per la Scuola) School supplies including educational materials, notebooks, writing and drawing supplies, backpacks and pencil cases, and various school accessories for schools and educational institutions.

Quantifiable outcome

• 534,000 boxes of staples sold
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buffetti: Buffetti is a long-established Italian B2B and B2C office supplies and stationery retailer with nationwide physical and digital presence. It competes directly with Gey Cart in Italian office supplies distribution, particularly for SMB and school/educational customer segments, with overlapping categories in stationery, paper, and office consumables.
• Manutan Italia: Manutan is a European B2B distributor specializing in workplace, office, and facility supplies with a dedicated Italian operation. It competes with Gey Cart in serving Italian businesses with multi-category catalogs (office supplies, furniture, hygiene/PPE) and a B2B e-commerce plus account-management model.
• ERGON: ERGON is an Italian B2B office supplies and stationery distributor serving businesses, schools, and public administrations. It is a direct competitor to Gey Cart in the Italian market with a comparable catalog of office consumables, paper, and workplace supplies sold through agent and online channels.
• Lyreco: Lyreco is the leading pan-European B2B distributor of office supplies, workplace products, and consumables with direct operations in Italy. It competes head-to-head with Gey Cart in serving Italian business customers with catalogs spanning similar categories (paper, toners, stationery, hygiene, IT) and a multi-channel model combining e-commerce with field sales agents.
• Office Depot (Office Depot Europe): Office Depot Europe operates the Viking Direct and Office Depot brands across multiple European countries including Italy. It is a direct competitor in B2B office supplies distribution, offering similar product breadth (consumables, stationery, IT, furniture) with a strong e-commerce platform and nationwide delivery — directly overlapping Gey Cart's value proposition.
• Onlinecarta: Onlinecarta is an Italian B2B e-commerce office supplies retailer specializing in paper, stationery, and office consumables. It overlaps directly with Gey Cart's paper and stationery business and competes for Italian SMB customers seeking online procurement of office essentials.
• Staples Solutions: Staples Solutions is the European B2B arm of Staples, offering office supplies, furniture, and workplace services to businesses across Italy. It serves the same Italian mid-market and enterprise customer base as Gey Cart with overlapping product categories (consumables, furniture, IT equipment) and a comparable catalog/agent distribution model.

Emerging players

• Amazon Business Italia: Amazon Business is the B2B procurement arm of Amazon serving Italian businesses with broad office supplies, IT equipment, and workplace consumables. It competes with Gey Cart by offering self-service procurement, transparent pricing, and aggressive logistics — appealing to SMBs that may not require personalized agent-based service.

Others

• Mondi (Office Paper): Mondi is one of the world's largest paper manufacturers supplying copy paper, office paper, and paper-based packaging. While not a direct distributor to end customers, Mondi is a key upstream supplier in the paper category that Gey Cart resells, and its branded office paper lines compete for the same end-user wallet.

Broad incumbents

• HP (Hewlett-Packard Italy): HP is a major manufacturer and direct seller of printers, cartridges, and toner products that Gey Cart distributes. HP increasingly sells direct to enterprise customers, potentially disintermediating distributors like Gey Cart in the toner/cartridge category and squeezing distribution margins.

Market position

Strengths4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1MZ2z3OHgIZ_IP8jyEMqIw/featured
• Facebookfacebook.com/geycart
• LinkedInlinkedin.com/company/gey-cart-srl
• Instagraminstagram.com/gey_cart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gey Cart