Ausbildungspark Verlag

What Ausbildungspark Verlag does

Ausbildungspark Verlag is a privately held German publishing and e-learning company headquartered in Offenbach am Main (Bettinastraße 69) that specializes in entrance-exam preparation and career-guidance content for the German-speaking market. The company sells a multi-format platform anchored by three product lines: eTrainer, an online test-training platform with exercise mode, test simulation, performance analysis, and commented solutions (priced at €29.90 for 1 month, €39.90 for 3 months, €49.90 for 6 months, all one-time purchases with no auto-renewal); YouBot, an AI-powered interactive assistant for cover letter and CV creation sold in credit bundles of 1/3/10 credits at €3.95/€9.95/€19.95; and the Testtrainer printed book series covering mathematics, German, logical reasoning, concentration, memory, technical understanding, and visual thinking. Specialized bundles (Polizei XXL, Polizei Komplettpaket, Mathematik Kombipaket) combine online access with physical books of up to 598 pages.

The company also operates interactive video courses for selection procedures at police, Bundeswehr, fire department, and assessment centers; a free online Berufswahltest (career aptitude test); a jobbörse listing 25,000+ active vocational training and dual-study vacancies; experience reports from successful applicants; and free brochures, flyers, and postcards. Its enterprise offering is delivered indirectly through a partnership with degeba (Deutsche Gesellschaft für Bewerberauswahl), which provides digital and paper-based personnel-selection tests to companies and government agencies, while Ausbildungspark directs individual test-takers to its own preparation products.

Commercially, the company runs a direct-to-consumer e-commerce model via shop.ausbildungspark.com with digital and physical delivery, complemented by book-trade distribution, an affiliate partner program, and multi-channel content marketing (company blog, free online tests, and active social media on YouTube, TikTok, Instagram, and Facebook under @ausbildungspark). It holds the Comenius EduMedia Award for the eTrainer platform, has received Media Control bestseller recognition, and is endorsed by IHK, Gewerkschaft der Polizei (GdP), and Bundeswehrverband. No funding rounds, parent company, headcount, or revenue figures are disclosed.

Name

Ausbildungspark Verlag

Legal name

Ausbildungspark Verlag

Website

https://ausbildungspark.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ausbildungspark Verlag is a German publishing and e-learning company selling online test preparation (eTrainer), AI-powered application assistance (YouBot), and printed books to individual job seekers preparing for entrance exams in police, military, fire service, and public administration across the DACH market.

Ownership category

akta.pro rank

Product category

Test Preparation and Career Guidance

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAGAH

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYEDAFACAO

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFADAM

Skills Assessment & Talent/Employability Testing Platforms

Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

Keywords

• Test preparation software
• Career guidance publishing
• Online learning platform
• Aptitude test training
• Job application services

Headquarters

HQ city

Offenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. eTrainer Subscriptions: Online test training platform sold as subscription with tiered duration options (1, 3, or 6 months). No subscription auto-renewal; licenses are one-time purchases for specified duration.
2. YouBot Credits: Credit-based system for AI-powered application document generation. Credits purchased in bundles (1, 3, or 10 credits) for creating cover letters and CVs.
3. Book Sales: Physical and digital books covering test training, application tips, and career guidance. One-time purchase model with ISBN-registered publications.
4. degeba Enterprise Tests: Enterprise assessment testing solutions sold to companies and government agencies through partnership with degeba. Volume pricing tiers from €3.95-9.95 per test based on quantity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ausbildungspark Verlag sells online test preparation and career guidance products for German job seekers. Its core offerings are the eTrainer online test training platform (covering aptitude tests for police, military, fire service, public administration, and vocational careers) and the YouBot AI assistant that generates cover letters and CVs. These digital platforms are complemented by a Testtrainer printed book series, interactive video courses, and a professional application writing service.

Product overview

Ausbildungspark Verlag is a German publishing and e-learning company offering a multi-format test preparation and career guidance platform. The core offering consists of eTrainer (the online test trainer with exercise mode, test simulation, and performance analytics), YouBot (an intelligent online assistant for creating cover letters and CVs), and a comprehensive range of preparation books (the Testtrainer book series). These are complemented by interactive video courses, a professional application writing service, free online practice tests for numerous professions, a free career aptitude test, a job exchange with over 25,000 training vacancies, and experience reports from successful applicants. For employers, the company directs users to its partner degeba (Deutsche Gesellschaft für Bewerberauswahl) for company-side assessment solutions. The portfolio also includes specialized bundles such as the Polizei Komplettpaket, Polizei XXL, and Mathematic Kombipaket that combine online eTrainer subscriptions with physical preparation books, all targeting job seekers preparing for aptitude tests, entrance exams, interviews, and assessment centers across German public and private sector employers.

Differentiator

Problem solved

Functional benefit

Brands

• eTrainer: Online test trainer for aptitude tests and entrance exams with exercise mode, test mode, performance analysis and more
• YouBot
• Testtrainer
• Berufseinstieg Polizei Praxishandbuch

Products and services

• eTrainer – Online Testtrainer Online test training platform providing interactive exercises, test simulations, and performance analytics for aptitude and entrance exams across various professions including police, Bundeswehr, fire service, public administration, and vocational training. Sold as fixed-term subscriptions of 1, 3, or 6 months (€29.90 / €39.90 / €49.90).
• YouBot – Bewerbungsassistent AI-powered online assistant that guides users through creating personalized cover letters and CVs using interactive, step-by-step guidance. Sold via credit bundles (1 credit for €3.95, 3 credits for €9.95, 10 credits for €19.95).
• Interaktive Videokurse Interactive video-based courses preparing users for interviews, assessment centers, and selection procedures at police, military, fire services, and other public-sector employers.
• Bewerbungsservice Professional application writing service where experts create customized cover letters and CVs on behalf of the user.
• Polizei Vorstellungsgespräch und Assessment Center Vorbereitung (eTrainer) Specialized eTrainer module with over 100 exercises for police interview and assessment center preparation, covering common questions, answer strategies, group exercises, role plays, inbox exercises, presentations, and a recording feature for reviewing own responses.
• Testtrainer Mathematik – Sicher rechnen im Eignungstest und Einstellungstest Printed book (306 pages) with approximately 1,000 exercises explaining and practicing mathematical test task types including arithmetic, word problems, proportions, interest and percentage calculations, units of measure, diagrams, number series, matrices, symbol arithmetic, powers, and geometry.
• Testtrainer Logisches Denken – Fit für den Logiktest im Eignungstest und Einstellungstest Printed book (304 pages) with over 600 exercises covering logical reasoning test tasks including word analogies, number series, matrix tests, brainteasers, superordinate terms, symbol arithmetic, text analysis, dominoes, charts and diagrams, with original mock exams included.
• Einstellungstest Polizei (Buch) Printed preparation book (2nd edition, 302 pages) covering all topics of the police entrance exam including spelling, grammar, general knowledge, specialized knowledge, mathematics, logical reasoning, concentration, memory, and visual thinking.
• Berufseinstieg Polizei – das Praxishandbuch Comprehensive bound handbook (1st edition) covering all aspects of starting a police career including career choice, application, selection process, training and dual studies, finances, career planning, and everyday work life, with insider knowledge and experience reports.
• DTZ Deutsch-Test für Zuwanderer A2/B1 Prüfungsvorbereitung Online test trainer specifically designed for immigrants preparing for the DTZ (German Test for Migrants) at A2/B1 levels.
• Gedächtnistraining und Gehirnjogging (Online-Training) Online memory training and brain jogging module designed to improve cognitive skills relevant for aptitude and entrance exams.

Quantifiable outcome

• 50-80% failure rate among unprepared police applicants - preparation with company's materials helps improve chances

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• degeba | Deutsche Gesellschaft für BewerberauswahlcoreChannel Partner/ Reseller/ DistributorPartnership for enterprise assessment testing solutions. degeba offers digital assessments and paper-based tests for personnel selection, specifically developed for companies and government agencies. Ausbildungspark recommends degeba for employers seeking candidate assessment tools, while degeba directs individual customers to Ausbildungspark for preparation materials.
• IHK (Industrie- und Handelskammer)minorOthersChamber of Industry and Commerce endorsement - IHK logo appears on site as recommending organization
• Gewerkschaft der Polizei (GdP)minorOthersPolice union recommendation for police entrance test preparation products
• BundeswehrverbandminorOthersBundeswehr Association endorsement - logo appears on site as recommending organization
• OlympiastützpunktminorOthersOlympic training center endorsement - logo appears on site as recommending organization
• Deutsche Fecht-Europameisterschaft (DFEuG)minorOthersGerman Fencing European Championship organization endorsement - logo appears on site as recommending organization

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ausbildungspark
• YouTubeyoutube.com/c/AusbildungsparkVerlag
• Facebookfacebook.com/ausbildungspark
• LinkedInlinkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.ausbildungspark.com
• Instagraminstagram.com/ausbildungspark
• TikToktiktok.com/@ausbildungspark?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ausbildungspark Verlag