LICHTSPIELHAUS

What LICHTSPIELHAUS does

Lichtspielhaus Werbung & Technik, operating under the trade name MB-Lichtspielhaus, is a German sole proprietorship headquartered in Giessen, Hesse, founded in 2010 by owner Marko Bachmann. The company provides custom visual advertising technology, spanning illuminated and non-illuminated signage (with 99% LED adoption), vehicle lettering and fleet branding, large-format digital printing up to 500 cm width using UV- and weather-resistant inks plus a 12-color indoor system, glass and surface finishing with 3M FASARA and Scotchshield films, portable display systems for trade shows, and recurring maintenance and repair services. Its technology stack is fundamentally physical: digital print hardware, LED illumination, vinyl film application, and 3M branded finishing materials, with no software, API, or digital platform products disclosed.

The business runs a consultation-led B2B sales motion, selling directly to local end customers via phone, email, or in-person meetings and producing fully custom quotes per project. Revenue comes primarily from one-time project fees for design, production, and installation, supplemented by ongoing maintenance and repair work. Its target customers are retail and storefront businesses, companies with vehicle fleets, trade show exhibitors, and architectural/construction projects, all within a regional Hesse catchment. The company has no external funding, no parent or subsidiary entities, no disclosed partnerships, no public pricing, no social media presence beyond a brochure-style website, and a headcount of 1-10 employees.

Name

LICHTSPIELHAUS

Legal name

Lichtspielhaus Werbung & Technik

Website

https://lichtspielhaus-giessen.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lichtspielhaus Werbung & Technik is a sole proprietorship in Giessen, Germany that designs, produces, and installs illuminated signage, vehicle lettering, large-format prints, and glass finishing for regional retail, fleet, trade show, and architectural B2B clients.

Ownership category

akta.pro rank

Product category

Advertising & Signage Services

NAICS

Indoor and Outdoor Display Advertising (541850), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

OOH Production, Printing & Installation Services (MPAAAKAJ)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Vehicle lettering services
• Illuminated signage
• Large format printing
• Glass surface finishing
• Display systems

Headquarters

HQ city

Gießen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Signage and Advertising Solutions: One-time project fees for custom-designed advertising solutions including light and advertising installations, vehicle lettering, large format printing, glass finishing, and display systems. Projects range from small signage to large-scale outdoor advertising installations.
2. Maintenance and Repair Services: Ongoing maintenance services for light advertising installations including service checks and technical safety inspections. Also includes repair services for neon signage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lichtspielhaus Werbung & Technik designs, produces, and installs custom visual advertising technology for businesses, including illuminated light advertising systems (LED), vehicle lettering and wraps, large-format digital printing (up to 500 cm), glass and surface finishing using 3M films, and mobile display systems. The company operates a full-service model covering consultation, design, production, installation, and ongoing maintenance/repair.

Product overview

Lichtspielhaus Werbung & Technik is a German advertising technology company offering a comprehensive portfolio of visual advertising products and services. The core offerings include Licht- & Werbeanlagen (illuminated advertising systems with LED technology), Fahrzeugbeschriftung (vehicle lettering with digital printing), Großformatdruck (large-format digital printing up to 500cm), Glas-/Oberflächenveredelung (glass and surface finishing including 3M films), Displays (roll-up and mobile presentation systems), and Wartung & Reparatur (maintenance and repair services). The company provides everything from consultation and design through production to installation, serving outdoor advertising, retail, trade show, and architectural design markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Licht- & Werbeanlagen (Light & Advertising Systems) Individually fabricated illuminated and non-illuminated advertising systems, firm signs, and 3D letters made from various materials using digital printing or foil technology. Designed for outdoor use with UV-resistant and weatherproof properties. Targeted at businesses needing storefront signage, exterior advertising, and trade show installations.
• Fahrzeugbeschriftung (Vehicle Lettering) Mobile advertising through high-quality vehicle lettering and digital photo-quality prints, including individual design, planning with a 5-view vehicle program, and full service from consultation to installation. Targeted at businesses with company vehicle fleets needing mobile brand advertising.
• Großformatdruck (Large Format Printing) Digital wide-format printing up to 500 cm width on various materials for stickers, banners, flags, images, and textiles. Offers UV- and weather-resistant options for outdoor use and a 12-color printing system for indoor applications. Targeted at businesses needing large-scale visual advertising materials.
• Glas-/Oberflächenveredelung (Glass & Surface Finishing) Digital glass printing for facades and interiors, glass decor films (3M FASARA), shatter protection films (3M Scotchshield), and privacy window films for architecture, interior design, kitchen design, advertising, and art applications. Targeted at architectural firms, building projects, and businesses needing glass decoration.
• Displays (Display Systems) Mobile, foldable advertising systems including roll-up displays, L-banners, and scissor systems for trade shows, presentations, and events. Targeted at trade show exhibitors and businesses needing portable presentation materials.
• Wartung & Reparatur (Maintenance & Repair) Service check, regular maintenance, and repair of illuminated advertising systems using LED technology (99%) and legacy neon signs, including spare parts supply. Targeted at existing customers requiring post-installation upkeep and technical safety inspections.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights1 record

Direct peers

• Wall GmbH: German vehicle branding and fleet graphics specialist historically focused on large-format vehicle lettering and wraps. Materially comparable in core capability (vehicle lettering and large-format printing) and target market (business fleet customers), though now integrated within the broader Ströer group.

Others

• Avery Dennison Corporation: Global manufacturer of pressure-sensitive films and graphic materials, including vehicle wrap films and architectural window films (3M-adjacent product category). An upstream supplier relationship to vehicle lettering and glass finishing services rather than a direct competitor, but materially relevant as an ecosystem player in the same specialty materials space.

Broad incumbents

• Clear Channel Outdoor Holdings: Major global out-of-home advertising company producing billboards, transit advertising, and large-format display installations. Comparable in OOH advertising production and installation services, but serves national and international markets versus Lichtspielhaus's local Hesse focus.
• JCDecaux SE: Global leader in out-of-home advertising with strong presence in street furniture, billboard, and illuminated signage production/installation. Overlaps with Lichtspielhaus in illuminated advertising systems and outdoor display production, but operates at multinational scale.
• Lamar Advertising Company: One of the largest outdoor advertising companies in the world, producing and installing billboards, digital displays, and large-format signage. Comparable in large-format print production and outdoor advertising installation, though operating at US national scale versus Lichtspielhaus's regional German focus.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator, offering illuminated signage, large-format printing, and installation services across the country. Comparable in product category (OOH advertising production and installation) but operates at national scale versus Lichtspielhaus's regional Hesse focus.
• OUTFRONT Media Inc. US-based out-of-home advertising company producing and installing billboards, transit advertising, and large-format signage. Directly comparable in OOH advertising production, printing, and installation services, though at much larger scale and different geography.

Regional players

• APG|SGA: Swiss out-of-home advertising operator producing posters, illuminated signs, and digital OOH installations in Switzerland. Comparable in OOH production, printing, and installation capabilities, but operates in a different (DACH-adjacent) geography and at much larger scale than Lichtspielhaus.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LICHTSPIELHAUS