MIUI
MIUI is Xiaomi Corporation's custom Android ROM, pre-installed on Xiaomi smartphones and tablets worldwide. It delivers a personalized UI, on-device privacy processing, and cross-device sync, monetized indirectly through bundled Xiaomi hardware sales.
- Company typePrivate
- Founded2010
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What MIUI does
MIUI is a custom Android-based mobile operating system (ROM) developed and owned by Xiaomi Corporation (HKEX: 1810), designed as the default software layer shipped on Xiaomi smartphones and tablets. Originally launched in 2010 and headquartered in Beijing, MIUI is engineered as a fork of the Android Open Source Project with a proprietary UI framework and a system optimization layer, with the most recent major release (MIUI 14, launched in 2022) emphasizing a reimagined home screen with tabular icons, big folders, widgets, and wallpapers, alongside a card-style information display paradigm.
Its technical differentiators center on on-device processing: sensitive data items are handled locally across 10+ system services rather than transmitted to the cloud, and on-device computer vision performs text recognition in images across eight languages (Chinese, English, French, German, Indonesian, Italian, Portuguese, Spanish). Back-end system optimization claims storage savings of up to 3 GB over three months of usage through auto-compression of rarely used apps. MIUI also provides cross-device synchronization and drag-and-drop file transfer between Xiaomi 13/13 Pro smartphones and the Xiaomi Pad 5 tablet within the Xiaomi ecosystem.
MIUI does not monetize as a standalone software product. It is pre-installed on Xiaomi hardware devices and reaches end users through Xiaomi's global retail, online, and carrier channels, with revenue effectively realized through bundled hardware sales rather than direct software licensing. End customers are individual consumers using Xiaomi smartphones, with a horizontal segmentation targeting everyday smartphone, productivity, privacy-sensitive, and multi-device workflow use cases. Marketing is conducted via Xiaomi's official product pages and OTA update channels. Privacy-protection mechanisms are tested and certified by independent industry experts, as referenced through the Xiaomi Trust Center.
MIUI firmographics
Firmographics- Name
- MIUI
- Legal name
- MIUI (Xiaomi Corporation)
- Website
- https://en.miui.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MIUI is Xiaomi Corporation's custom Android ROM, pre-installed on Xiaomi smartphones and tablets worldwide. It delivers a personalized UI, on-device privacy processing, and cross-device sync, monetized indirectly through bundled Xiaomi hardware sales.
- Ownership category
- akta.pro rank
MIUI industry classification
Industry- Product category
- Mobile Operating Systems
- akta.pro primary industry
- Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS) (CRACALAE)
Keywords
Where MIUI is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
MIUI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Bundled Hardware Sales: MIUI generates revenue indirectly as a pre-installed component of Xiaomi smartphones and tablets. The software is not sold separately but is integrated into Xiaomi hardware products as part of the device ecosystem, with revenue realized through hardware device sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MIUI product offering
Product offeringCore offering
MIUI is a custom Android-based mobile operating system (ROM) developed by Xiaomi Corporation that serves as the default user interface and system layer for all Xiaomi smartphones and tablets. It provides a vibrant, customizable interface with features including tabular icons, big folders, widgets, card-style information display, on-device privacy protection, on-device text recognition across 8 languages, and seamless cross-device synchronization between Xiaomi phones and tablets. The software is not sold standalone but is bundled and pre-installed on Xiaomi hardware devices.
Product overview
MIUI is a single unified product — a custom Android ROM developed by Xiaomi. The product consists of MIUI 14 as the core operating system, which provides the user interface, personalization features, system optimization, and privacy protection capabilities. The system integrates device connectivity features enabling seamless synchronization between Xiaomi smartphones (Xiaomi 13, Xiaomi 13 Pro) and tablets (Xiaomi Pad 5). All features operate within the MIUI ecosystem rather than as separate modules.
Differentiator
Problem solved
Functional benefit
Products and services
- MIUI 14 A custom Android ROM pre-installed on Xiaomi smartphones and tablets that provides a vibrant, customizable user interface, on-device privacy protection, system optimization, and cross-device synchronization for individual consumer users of Xiaomi devices.
Quantifiable outcome
- Storage savings of up to 3 GB after 3 months of usage through auto-compression of rarely used apps
- +1 more outcomes
Companies that use MIUI
Customer profileSegments1 record
Ideal customer profiles1 record
MIUI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
MIUI partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
MIUI competitors and assessment
Company assessmentBroad incumbents
- Pixel UI (Stock Android): Google's reference Android experience shipped on Pixel devices and the baseline against which OEM skins such as MIUI differentiate. Comparable as the upstream platform and primary alternative experience for high-end Android users globally.
Direct peers
- OriginOS: vivo's custom Android ROM shipped on vivo smartphones globally. Directly comparable to MIUI as a Chinese OEM Android skin with similar UI customization, system optimization, and bundled hardware distribution model.
- OxygenOS: OnePlus's custom Android ROM shipped on OnePlus devices. Comparable to MIUI as an OEM-embedded Android skin with customization, performance optimization, and global device distribution, though historically positioned toward higher-end users.
- ColorOS: OPPO's custom Android ROM pre-installed on OPPO and OnePlus devices. Closely comparable to MIUI in GTM (OEM-embedded), feature set (personalization, performance optimization), and target end-user (global smartphone consumers).
- Realme UI: Realme's custom Android skin pre-installed on Realme smartphones. Directly comparable to MIUI in distribution model (OEM-embedded), feature emphasis (personalization and performance), and price-segment focus on emerging markets.
- HyperOS: Xiaomi's successor platform to MIUI, designed to unify the OS across phones, tablets, IoT, and automotive. Directly comparable as Xiaomi's own next-generation OS and the most direct internal substitute for MIUI going forward.
- Samsung One UI: Custom Android ROM developed by Samsung for Galaxy smartphones and tablets. Directly comparable to MIUI as an OEM UI layer with personalization features, system optimization, and on-device capabilities bundled with Samsung hardware.
- Huawei EMUI / HarmonyOS: Huawei's Android-derived user interface (EMUI) and successor HarmonyOS NEXT platform. Comparable to MIUI as a Chinese OEM OS competing in the same geographies and on similar premium/mid-range hardware.
Emerging players
- LineageOS: Open-source community-maintained Android distribution (custom ROM) installable on many Android devices. Comparable to MIUI as a custom Android ROM but differs in being community-driven, freely installable, and not tied to a single OEM hardware platform.
- Nothing OS: Custom Android skin developed by Nothing for its smartphones, focused on minimalist design and tight hardware integration. Comparable to MIUI as a young OEM-embedded Android UI but with a much smaller installed base and niche positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MIUI social profiles
Digital presenceMIUI compliance and trust
Trust signalCompliance1 record
MIUI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIUI leadership team
Management profileNumber of profiles
MIUI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIUI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIUI
What does MIUI do?
MIUI is a custom Android-based mobile operating system (ROM) developed by Xiaomi Corporation that serves as the default user interface and system layer for all Xiaomi smartphones and tablets. It provides a vibrant, customizable interface with features including tabular icons, big folders, widgets, card-style information display, on-device privacy protection, on-device text recognition across 8 languages, and seamless cross-device synchronization between Xiaomi phones and tablets. The software is not sold standalone but is bundled and pre-installed on Xiaomi hardware devices.
Is MIUI a public or private company?
MIUI is a private company. It is classified as corporate owned and is currently operating.
When was MIUI founded?
MIUI was founded in 2010. It employs 101 to 250 people.
Where is MIUI based?
MIUI is headquartered in Beijing, China, in the Asia region.
How does MIUI make money?
One revenue line is on record: bundled Hardware Sales.
Who are MIUI's main competitors?
Pixel UI (Stock Android) is listed as a broad incumbent. Direct peers are OriginOS, OxygenOS, ColorOS, Realme UI, HyperOS, Samsung One UI and Huawei EMUI / HarmonyOS. Emerging players are LineageOS and Nothing OS.
Does MIUI have an API?
No public API is recorded for MIUI.
What industry is MIUI in?
MIUI's product category is Mobile Operating Systems. Its primary akta.pro industry code is CRACALAE, Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS).